November 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during November 2023.
Christmas ad effectiveness
In the 2023 Christmas ad effectiveness rankings, Aldi is in the lead thanks to the comeback of “Kevin the Carrot,” which gives the company the highest possible score.
Even though November is just getting started, the Christmas advertising season is well underway. Numerous stores and companies, such as Asda, Aldi, and M&S, have already unveiled their holiday merchandise for the next year.
Read the article in Marketing Week.
Royal Mail reveals its set of five Christmas stamps
The five Christmas 2023 stamps that Royal Mail has released pay homage to “old carol books” with illustrations by Tom Duxbury and designs by Steers McGillan Eves.
His Majesty King Charles III’s silhouette is included on the stamps for the first time, and each design is required to include the nativity and lyrics from five popular Christmas carols. Royal Mail pre-selected the five carols, which are O Holy Night, O Little Town of Bethlehem, Silent Night, Away in a Manger, and We Three Kings.
Read the article in Design Week.
Why Adobe is the new primary sponsor of the Women’s FA Cup
The FA has announced that it would sponsor the Adobe Women’s FA Cup through at least 2026, making Adobe the latest company to take advantage of the potential in women’s sport.
After replacing Vitality as the major sponsor for three years, until July 2026, Adobe will be the next sponsor of the Women’s FA Cup.
Read the article in Marketing Week.
The underfunding of design education in state schools is the focus of the Creative Industry Alliance
The Creative Industry Alliance wants the government to take into account the consequences of underfunding art and design education in state schools, emphasising the harm it does to our cultural identity, diversity, and economy.
Read the article in Design Week.
Talent 2023
The annual showcase of new talent entering the creative industries.
Read the feature in Creative Review.
Consumer confidence stages end-of-year rally
According to GfK’s most recent Consumer Confidence Index, consumer confidence has grown again after plunging to an all-time low last month, although it is still firmly in negative territory.
This is in response to the government’s Autumn Statement, which this week detailed a number of initiatives aimed at putting the economy “back on track.” With effect from January 6, 2024, Chancellor Jeremy Hunt announced a larger than anticipated reduction to the primary rate of employee national insurance contributions from 12% to 10%. In April, universal credit will grow by 6.7%, and state pensions will increase by 8.5% as well.
Read the article in Marketing Week.
F37’s new collaborative typeface collection
This month marks the collective debut of F37 Foundry’s new typeface collection, an award-winning font foundry located in Manchester. It’s unlike anything you’ve ever seen, with designs from both established artists and up-and-coming talent.
F37 X is a new offering from F37 Foundry that emphasises teamwork and has typefaces created by people who don’t usually develop them. F37 X is led by the work of well-known studios and designers, like Anthony Burrill, Nomad Studio, and the late Milton Glaser. It also includes designs created by creative individuals who had excellent ideas but were unable to bring them to life as functional fonts.
Read the article in Creative Boom.
Musicians, Machines, and the AI powered future of sound
An AI and a human collaborated to create music at the Stockholm University of the Arts in November of last year. David Dolan, a musician, started the concert by playing a grand piano into a microphone. Oded Ben-Tal, a researcher at Kingston University and composer, created and oversaw a computer system that “listened” to the composition while he performed, gathering information on pitch, rhythm, and timbre.
Read the article in WIRED.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
September 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during September 2023.
Cancer Research UK refreshes its brand
In an effort to underline the impact of its work on cancer patients’ lives rather than merely the science, Cancer Research UK has updated its identity.
To reflect this, the organisation changed its tagline from “Together we will beat cancer” to “Together we are beating cancer.”
Read the article in Marketing Week.
Greenpeace dumps oil on Rugby World Cup in new campaign
With an animated campaign video that depicts the Stade de France covered in oil, the environmental organisation is addressing sportswashing ahead of the competition.
Greenpeace and Studio Birthplace teamed up to criticise the government’s handling of plastic garbage back in 2021, and they have done so again. The environmental group has its sights set on the Rugby World Cup this time around because it is sponsored by the oil and gas corporation TotalEnergies.
Read the article in Creative Review.
Paula Scher to launch graphic design course on BBC Maestro
The workshop is geared at both professional designers and people with a general interest and looks at Scher’s own practise as well as historical and contemporary works.
For the BBC Maestro platform, graphic designer Paula Scher has developed a course in graphic design that will cover topics like logo design, typography, and client collaboration.
Read the article in Design Week.
New animation turns triathletes into Vikings
Iden and Blummenfelt are depicted in the advertisement as epic Viking warriors named “Kristian the Unstoppable” and “Gustav the Great” who will compete against each other at the Paris Olympics the following year.
Read the article in Creative Review.
‘Following the money’ is key to making the case for investment
According to Pinterest’s Grace MacDonald, being able to show the revenue-generating potential of any planned expenditure is crucial for persuading key stakeholders to spend money on marketing.
Read the article in Marketing Week.
Inside the V&A’s London Design Festival
The V&A will host five projects that explore the themes of community and materiality at the centre of the London Design Festival, which is returning this year.
The V&A’s LDF commissions this year seek to highlight design’s ability to bring people together while also disclosing unseen tales and challenging viewers to reconsider their relationship with materials.
Read the article in Design Week.
Consumer confidence rises
According to the most recent GfK Consumer Confidence Barometer, despite rising personal finance confidence, people are still reluctant to share the riches.
According to the most recent Consumer Confidence Barometer from GfK, the UK public is feeling more optimistic about the future performance of the economy, but there is a risk that this emotion doesn’t accurately reflect reality.
Read the article in Marketing Week.
Facebook refreshes brand identity
Facebook has unveiled a brand revamp that includes a redesigned logo and wordmark, an extended colour scheme, and the goal of unifying its brand and enhancing accessibility.
It comes after a number of significant changes for the biggest social media platforms this year, including the surprising rebranding of Twitter to X and the introduction of Threads by Facebook’s parent firm Meta, which also owns Twitter.
Read the article in Design Week.
Johnson & Johnson unveils new logo and visual identity
The new brand for Johnson & Johnson is meant to represent broader changes within the organisation, which now has a “exclusive focus on healthcare innovation and tackling the toughest health challenges”.
The company’s pharmaceutical division Janssen will now be known as Johnson & Johnson Innovative Medicine, while the Johnson & Johnson MedTech moniker will still be used to refer to the company’s medical technology division. It was revealed earlier this year that the consumer division of J&J’s business, which includes products like Band-Aid, Listerine, and its well-known baby shampoo, would change its name to Kenvue.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
August 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during August 2023.
How will Meta’s new targeting rules impact marketers?
The decision by Meta to now request permission from EU users before displaying them with tailored advertising may limit the capacity of advertisers to tailor their adverts on the site.
The owner of Facebook and Instagram had previously asserted “legitimate interest” under EU legislation for the processing of user data for the purpose of providing them with tailored advertisements. However, Meta has recently said that this will alter as a result of certain regulatory decisions.
Read the article in Marketing Week.
The WWF has a devastating take on the Twitter rebrand
The debate surrounding Twitter’s revamp is still raging. It’s been a tumultuous process from the name change to the crowdsourced generic logo. Although many well-known companies have made fun of X’s name and emblem, the WWF has skillfully employed it to convey a much more serious message.
Read the article in Creative Bloq.
Deliveroo ups focus on improving value
In order to spur growth and move towards positive cash flow, Deliveroo is sharpening its focus on offering value to its customers.
This emphasis includes more focused marketing efforts and a rise in the prominence of deals and discounts within the app. According to CEO Will Shu, the food delivery industry is also emphasising value in all of its TV, digital, and print marketing campaigns.
Read the article in Marketing Week.
Natural History Museum launches £150,000 wayfinding tender
The Natural History Museum has issued a £150,000 request for proposals for the creation of a new navigation and signage system.
When the current zoning at South Kensington was implemented, the last significant signage project was conducted out in 2007 in an effort to harmonise the signs at both its South Kensington and Tring campuses. According to the Natural History Museum, although this system is still mainly in use, some earlier signage is still there alongside more recent signs that don’t use the same model, causing inconsistency and confusion.
Read the article in Design Week.
Filippo Fontana on using comics to convey complex ideas
Filippo Fontana, an illustrator of Italian and Polish descent, is well-known for his comics and editorial illustrations. With only images, Fontana must communicate lengthy, frequently complex stories when making comics, but he believes these limitations help him be more succinct. “While using words could allow me to express and communicate more complex messages, the absence of text makes the comic immediate and, above all, international,” the author observes. You can read them anywhere. “This, in my opinion, is this art form’s main strength.”
Read the article in Creative Review.
Carlsberg pledges to ‘selectively’ deploy marketing spend
Carlsberg has promised to increase its marketing expenditures while using them “selectively” to maximise returns and expand its brands.
The business increased marketing expenditures by 7.2% in the first half of its fiscal year. The group owns brands like Estrella, San Miguel, and Somersby cider in addition to the Carlsberg name brand.
Read the article in Marketing Week.
Young people want creative careers but don’t know how to get there
Young people have a high appetite for careers in the creative sector, according to recent research from Ravensbourne University London, but they lack knowledge about earnings, career paths, or the variety of positions available.
The London-based institution, which specialises in the creative and digital sectors, commissioned the research, which involved polling 1000 young persons between the ages of 18 and 25 during the week when the UK’s A Level results were announced.
Read the article in Design Week.
Consumer confidence improves
Consumer confidence “regained momentum” in August, giving individuals much-needed hope that they are beginning to experience relief from the cost of living issue.
A five-point increase in this month’s GfK Consumer Confidence Barometer, which measures consumer confidence, was attributed to the decline in core inflation as well as increasing interest rates, rising average weekly earnings, and growing core inflation.
Read the article in Marketing Week.
Ad revenue forecast to exceed $1trn in 2024
According to predictions from Warc, when the world’s economy recovers from inflation, global advertising spending will top $1trn (£788bn) in 2019.
The estimated $963.5 billion (£739.5 billion) in worldwide advertising spending this year will reflect a 4.4% increase in the market as a whole. However, it is anticipated that the UK market will experience a 1% fall in US dollar terms in 2023.
Read the article in Marketing Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
July 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during July 2023.
L’Oréal among first to trial ISBA’s Origin
L’Oréal is one of five advertisers scheduled to participate in the Origin cross-media measurement tool’s first live trial, and the media head of the cosmetics giant has suggested the platform might be “revolutionary” for the sector.
The goal is to develop a standard measurement tool for use across all media in order to assist advertisers in increasing efficiency by minimising waste from redundant reach and undesirable frequency. In order to assist marketers in planning, tracking, and evaluating campaigns across digital and television channels, it accomplishes this by integrating several various measuring methods into a single dataset.
Read the article in Marketing Week.
Shaping the Young V&A
The Young V&A, which opens this weekend (1 July), has been given an interpretation and exhibition design by East London-based architecture and design firm AOC.
The firm was responsible with creating the visitor experience, which included the three main galleries, the welcome area, a redesign of the 2006 addition, and a new large-scale sign on the building’s outside. De Matos Ryan, a different architectural firm, worked on the structure and layout of the Victorian building.
Read the article in Design Week.
Yayoi Kusama inflatable artworks wow at MIF
The show’s artwork dwarfs viewers because many of the pieces are over 10 metres tall. Fans of Kusama’s work will recognise the show’s trippy, polka-dotted forms, huge pumpkin, and mirror-enclosed infinity room, which is located inside a sizable inflatable dome.
Read the article in Creative Review.
Launch of a £250,000 museum interpretation design competition by English Heritage.
For the interpretation design of a new museum that will serve as the project’s focal point at the Berwick Living Barracks in Berwick-upon-Tweed, Northumberland, English Heritage has released a $250,000 tender.
Read the article in Design Week.
World Illustration Awards 2023 announces shortlist
The World Illustration Awards are an annual celebration of the top talent in the illustration industry and are presented by The Association of Illustrators in collaboration with the Directory of Illustration (USA). The World Illustration Awards are divided into ten categories, including Advertising, Editorial, and Children’s Books. Twenty category winners are recognised, and two overall winners are chosen by a 30-person jury at a special ceremony in September.
Read the article in Creative Boom.
Nickelodeon rebrands
The children’s television network Nickelodeon has worked with LA-based branding and design firm Roger on its first rebranding in 14 years. The effort includes a new iteration of the channel’s iconic “Splat” logo that aims to harmonise its on-air, digital, and social brand identities.
Since the network’s inception as a studio, Roger has worked there. In his most recent assignment, Roger collaborated on design strategies for goods, branded hotels and resorts, and other internal teams’ outputs with Nickelodeon’s in-house design team.
Read the article in Design Week.
How Barbie got ‘comfortable being uncomfortable’
The Barbie movie is a far cry from traditional branded entertainment. Incredibly high levels of excitement have been created for the upcoming film as its premiere next week (21 July) approaches.
According to Lisa McKnight, global head of Barbie and dolls portfolio at Mattel, “We were always clear that we did not want a live action film to be a commercial for toys.”
Read the article in Marketing Week.
Pret A Manger credits subscription service for its return to profit
In its fiscal year 2022, Pret A Manger experienced a return to profitability, which it attributes to the popularity of its subscription programme.
The sandwich chain’s £50.6 million profit in 2022 marked the first time it has turned a profit since 2018. The company declared profits of £19.6 million in 2018, which was more than double the profit made last year.
Read the article in Marketing Week.
Consumer confidence plummets
Consumer confidence fell sharply in July after several months of growth as the cost of living problem continued to have an impact.
Early this week, amid a dramatic decline in petrol prices, inflation dropped to 7.9%, its lowest level in more than a year, exceeding expectations. However, it has not yet had an effect on customers, who continue to face difficulties.
Read the article in Marketing Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
June 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during June 2023.
D&AD reveals the winners of its 2023 awards
A product design project won one of the two Black Pencils awarded this year to highlight the greatest degree of excellence, according to the 2023 award winners announced by D&AD.
The winners were revealed during two events that were held on May 24 and 25, respectively.
Read the article in Design Week.
Heinz launches first ever global brand campaign
In its 150-year history, Heinz is introducing its first global brand platform, supported by Kraft Heinz’s largest media expenditure to date.
It has to be Heinz honours consumers’ affection for Heinz products, from its beans to ketchup, and marks the brand’s first time unifying under a single worldwide strategy.
Read the article in Marketing Week.
Retail launch for disruptive eco toilet paper brand
In order to get ready for its retail launch, designers have updated the packaging for eco-friendly toilet paper company Who Gives a Crap.
Who Gives a Crap was formerly just a direct-to-consumer internet product, but it has recently been introduced in 240 Waitrose stores throughout the UK.
Read the article in Design Week.
To promote recycling, Corona takes bottles out of their advertisements.
The goal of most advertisements is to showcase the product front and centre, but beer manufacturer Corona has released a series of print and outdoor advertising in which its bottles have been purposefully left out of the picture.
Five separate spots that celebrate nature and feature sun, sea, and sand—the ideal environment for breaking open a bottle of Corona—are part of the campaign, which was developed by the advertising companies David So Paulo and David Bogotá.
Read the article in Creative Review.
Where’s the Whopper?
Burger King’s new campaign shows that, despite throwing endless Whopper adverts at customers, in the UK, chicken is king.
Read the article in Creative Review.
Kellogg drops requirement for marketers to have degrees
As part of a corporate-wide initiative to make Kellogg a more “inclusive” employer, the business will no longer require its marketers to have a degree.
Marketers will no longer be required to hold an undergraduate degree in any topic in order to work there, a business spokeswoman confirmed to Marketing Week. The only exceptions are in technical and legal positions.
According to the company, a degree “doesn’t always have a correlation” to an employee’s potential or accomplishments.
Read the article in Marketing Week.
According to a poll, digital is more effective than offline marketing channels for developing brands
More marketers believe that developing brands via digital media is more successful than using offline methods. But how much of it is being influenced by budget cuts and indicators that are simpler to monitor?
Read the article in Marketing Week.
The whole class of Grand Prize winners at the 2023 Cannes Lions Festival of Creativity
Watch a recap of all the Grand Prix winners from the 34 top awards presented in 32 categories at the Cannes Lions Festival of Creativity this year.
Ad agencies, brands, internet companies, and others descended on the south of France this week for the annual jamboree known as the Cannes Lions Festival of Creativity to attend presentations, party, and have meetings, meetings, meetings.
Read the article in Creative Review.
Design Museum uses language, laundry, dovecotes, and the deep sea to address the climate catastrophe
Design for 2022–2023 at The Design Museum In a free exhibition that will be available until September 2023, resident researchers have announced four research projects that examine how design may address the climate catastrophe.
Read the article in Design Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
May 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during May 2023.
Colin vs Cuthbert Round 2
In an advertisement that pits M&S rival Cuthbert against Aldi competitor Colin, Aldi has rekindled the caterpillar cake wars.
In the advertisement, Cuthbert, Wiggles (from Sainsbury’s), and Morris (from Morrisons) sample cakes from M&S and Aldi before concluding that they enjoy both. The caption of the advertisement then shows that Aldi’s cake costs £4.99 while the M&S counterpart costs £8.50. This is the newest incarnation of the bargain retailer’s long-running “Like Brands” campaign.
Read the article in Marketing Week.
Royal Mail stamps to commemorate the coronation of King Charles III and Queen Camilla
The four Royal Mail stamps released to commemorate the coronation of King Charles III and Queen Camilla were created utilising pictures that depict thematic wood-carved scenes.
According to Atelier Works partner Ian Chilvers, the Royal Mail-selected rostered firm followed “a compressed timescale” while working on the project. Chilvers claims that he learned about British artist Andrew Davidson after reading King Charles III’s book Harmony in order to learn more about his interests and career. Davidson had produced a wood engraving for the book jacket. Chilvers then hired Davidson to work on the stamp project.
Read the article in Design Week.
CMO tenure falls
A CMO’s average tenure is getting shorter and shorter. According to Spencer Stuart’s annual survey, CMOs at the top 100 US advertisers had only been in their positions for an average of 39 months (3.3 years) in 2022.
This is down from an average duration of service of 40 months in 2021 and represents the lowest level in more than a decade.
Read the article in Marketing Week.
British railways are looking for timepiece designs.
In collaboration with Network train, the Royal Institute of British Architects (RIBA) and the Design Museum, London have opened a design competition for a new clock to be utilised throughout the British train network.
The competition is open internationally to artists, designers, engineers and/or architects. The brief encourages collaborative groupings between people and organisations “of different size, expertise and experience” as well as students from these fields to submit applications.
Read the article in Design Week.
Eurotunnel rebranded as Le Shuttle
With a new “progressive” logo and “innovative” colour scheme, the service, now known as Le Shuttle, aims to position itself as a simpler, more environmentally friendly option to flying.
Le Shuttle is a train shuttle service that connects France and the UK and transports both people and vehicles. The modification is a part of a larger plan to revamp the Channel Tunnel journey over the following ten years.
Read the article in Design Week.
Senior marketing salaries increase ahead of inflation
In comparison to marketing directors and heads of marketing, senior marketing managers received an average compensation increase of 15.4% between April 2022 and April 2023.
Inflation has increased over the past year, placing pressure on businesses as they deal with rising prices and a downturn in consumer spending. Despite these financial difficulties, research indicates that many companies are raising their marketing wages faster than the rate of inflation.
Read the article in Marketing Week.
Which? rebrand
The UK company Which?, renowned for its product evaluations, reviews, and suggestions, has undergone a significant makeover.
The goal of the new identity is to change people’s impressions of Which? as a brand from being only a source for product reviews and white goods to one that “has a much bigger role to play in providing answers to everyday questions.”
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
We asked AI to write a promo article for our creative design agency
In our previous article, we took a look at the rise of AI in the creative and digital marketing sectors. To follow up on this, DWH’s resident marketing guru, Jonathon Bright (heretofore known as JB), wanted to put artificial intelligence to the test.
In our previous article, we took a look at the rise of AI in the creative and digital marketing sectors. To follow up on this, DWH’s resident marketing guru, Jonathon Bright (heretofore known as JB), wanted to put artificial intelligence to the test.
What better way to test the power of AI (and its potential impact on all our jobs) than by seeing how it fares at what we at DWH do best: Marketing businesses. JB asked ChatGPT to write a promotional article for DWH, and fed it our website as a reference.
The following is the completely unedited AI-generated article, created by beeps and bloops and binary in around 20 seconds. Take a look and see what you think.
DWH Creative is a premier digital marketing agency that provides top-notch services to help businesses achieve their marketing goals. With its talented team of experts, DWH Creative is committed to delivering effective and innovative solutions that help businesses increase their online presence, generate leads, and grow their customer base. In this article, we will dive into the many reasons why DWH Creative is the right choice for any business looking to make a mark in the digital world.
A Comprehensive Range of Services
One of the biggest advantages of working with DWH Creative is that they offer a comprehensive range of services that can cater to any business’s needs. From website design and development to social media management, search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing, DWH Creative can handle it all. They have a team of experts in each area, ensuring that each project receives the attention it deserves.
Customized Solutions
At DWH Creative, they understand that every business is unique, and their marketing needs may vary. That’s why they take a customized approach to each project, creating solutions that are tailored to the specific requirements of each client. They work closely with their clients to understand their business goals, target audience, and competition to develop a comprehensive marketing plan that yields results.
Experienced Team
DWH Creative’s team of experts has extensive experience in their respective fields. They keep up with the latest trends, technologies, and best practices to ensure that they are providing cutting-edge solutions to their clients. Each team member has a unique set of skills that they bring to the table, allowing DWH Creative to create comprehensive marketing strategies that are effective and efficient.
Transparent Communication
At DWH Creative, they believe that transparent communication is the key to building trust with their clients. They keep their clients in the loop throughout the project, providing regular updates and progress reports. They are always available to answer any questions or concerns their clients may have and believe in maintaining open and honest communication at all times.
Affordable Pricing
Digital marketing can be expensive, but that’s not the case with DWH Creative. They offer affordable pricing plans that can cater to any business’s budget. They have different packages to choose from, and they work with their clients to create customized solutions that are within their budget. They believe that everyone deserves access to quality digital marketing services, and they strive to make it a reality.
Proven Track Record
DWH Creative has a proven track record of success, having worked with numerous clients across different industries. They have helped businesses increase their online presence, generate leads, and grow their customer base. They are proud of their work and the results they have achieved for their clients.
Customer Satisfaction
At DWH Creative, customer satisfaction is their top priority. They are committed to providing their clients with exceptional services that meet their needs and exceed their expectations. They work hard to ensure that their clients are satisfied with the results of their project and are always available to address any concerns or issues that may arise.
In conclusion, DWH Creative is a top-notch digital marketing agency that provides customized and comprehensive solutions to businesses of all sizes. Their team of experts has extensive experience in their respective fields and is committed to delivering effective and innovative solutions that help businesses achieve their marketing goals. With their affordable pricing plans, transparent communication, and proven track record of success, DWH Creative is the right choice for any business looking to make a mark in the digital world.
Ready to hand over to the robots?
Or has reading this made you yearn for the quirky personal touches of a real human mind? At DWH, our team is made of flesh and bones, and we’re full of love for building brands and marketing businesses. If you’d like us to show you what our squishy, living brains are capable of achieving, let’s have a chat. We’re ready to prove ourselves worthy of being spared by the robot overlords.
April 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during April 2023.
Marketers not offered upskilling opportunities
According to Marketing Week’s 2023 Career and Salary Survey, 33.5% of marketers are not given opportunity to advance their talents at work.
The issue is more severe in B2C (32.9%) than B2B (30.1%), with marketers working in businesses that span both B2B and B2C experiencing the widest disparity (38%).
Read the article in Marketing Week.
Modular shape-driven typeface for England Women’s kit
For the new England women’s football uniform, Nike and Neville Brody of Brody Associates’ design studio introduced “a more modular, shape-driven aesthetic.”
Read the full article in Design Week.
Premier League teams drop gambling shirt sponsors
Campaigners against gambling claim it is “incoherent” to stop sponsorships on the front of shirts while still allowing the same advertisements to run elsewhere.
The new regulations will not have an impact on pitch-side advertising, and clubs may still have gambling sponsors on their shirt sleeves.
Read the full article in Marketing Week.
After FIFA split, passing patterns shape the identity of EA Sports FC.
EA Sports FC aims to establish its identity throughout football culture using a distinctive graphic emblem, custom typography, and an open-minded colour scheme created by Uncommon.
Triangle forms have been included into the graphic language of the EA Sports FC visual identity by Uncommon as a nod to football passing patterns and set plays.
Read the full article in Design Week.
The branding for Panzón draws heavily from Mexico City’s visual aesthetic
The distinctive street art and advertising found throughout the Mexican city served as inspiration for Saint Urbain’s branding for the Brooklyn mezcal bar and restaurant.
Read the full article in Creative Review.
Brands step up their hiring ambitions, but there are still “roadblocks”
In the coming three months, a net balance of 16.7% of businesses anticipate increasing employee levels, according to IPA Bellwether research that was exclusively compiled for Marketing Week. The numbers reflect an improvement from a net balance of 13.6% in the prior quarter and correspond to the first quarter of 2023.
Read the full article in Marketing Week.
Which design disciplines require investment to meet the 2030 sustainability targets?
We questioned designers about the areas that need to be prioritised for investment to increase sustainability in line with the Earth Day 2023 theme, “Invest in our Planet.”
Read the article in Design Week
Stoner art canon
Edition by a Swiss independent publisher Heads Together, a new book by Patrick Frey, features pieces from the ‘stoner-art canon’ that arose in the 1960s. This turbulent decade of activism resulted in “one of the greatest booms in publishing history” and finally gave rise to the Underground Press Syndicate (UPS), a grouping of newspapers from all around the world.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
March 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during March 2023.
ITV warns of declining ad revenue
ITV projects an 11% fall in first-quarter advertising revenue compared to last year, describing the first half of 2023 as “difficult” in terms of advertising revenue. The commercial broadcaster anticipates a 10-15% decline in overall ad income by April.
Read the article in Marketing Week.
Shadow culture secretary condemns government’s “complacency” with creative industries
While outlining Labour’s strategies for promoting growth throughout the creative industries, Lucy Powell, the shadow culture minister, claimed that the conservative government’s laziness over the past ten years has disadvantaged the creative sector.
Read the article in Design Week.
Public transport comes to the rescue
The Stockholm public transportation system, SL, has collaborated with the Swedish advertising firm Familjen Sthlm on a campaign that highlights the drawbacks of driving versus taking public transportation.
Read the article in Creative Review.
Female marketing leaders on ’embracing equity’ beyond International Women’s Day
In the week leading up to International Women’s Day, female executives from the CX50 list, which Marketing Week created in collaboration with Zone and Cognizant Digital Experience, provide advice to both themselves and the rest of the industry.
The topic of International Women’s Day in 2023 was the necessity to “embrace equity” (IWD). Because women “start from different places,” ensuring equal chances alone is insufficient to establish true fairness. The IWD website states that “equitable action” is necessary for true inclusion.
Read the article in Marketing Week.
Shakespeare’s Globe unveils its new season typeface
Shakespeare’s Globe has unveiled the typeface for its upcoming season, which features digitally improved copies of the woodcuts from Shakespeare’s First Folio.
The design, which was created in association with the studio Typeland, also honours the First Folio, the most recognised compilation of Shakespeare’s works that was published seven years after the bard’s passing, on its 400th anniversary. Some of his most well-known plays, including The Tempest, Comedy of Errors, and Macbeth, might not have survived without it.
Read the article in Design Week.
Cleancult’s new branding heroes the refillable
In order to be transferred into pourable, pumpable, and sprayable bottles that may be used for cleaning and subsequently refilled, all of Cleancult’s products are packaged in cartons more commonly used for milk or juice.
Robot Food was tasked with creating branding that would dispel any ambiguity surrounding this and make the refilling and reusing process obvious from the start. The Leeds-based company produced a number of central pack icons that highlight the “refillable glass companion” of each product.
Read the article in Creative Review.
Marketing strategy is the most undervalued skill
The top three skills that marketers believe organisations undervalue are marketing strategy, brand management, and data analysis, according to Marketing Week’s 2023 Career and Pay Study.
According to Marketing Week’s 2023 Career and Pay Study, organisations place the least priority on marketing strategy.
Read the article in Marketing Week.
Aston Villa FC rebrands to reach next-generation football fans
With more to come later this year, Aston Villa FC has already given fans a sneak preview of its new brand identity by Dragon Rouge with a revamped crest.
Read the article in Design Week.
Cancer Research on why it’s ‘very useful’ to have older marketers in the team
According to Philip Almond, executive head of fundraising and marketing at Cancer Research UK, effective marketers must be able to comprehend and respond to the varied experiences of older consumers.
About three-quarters (74.6%) of the 3000 marketers who participated in this year’s Marketing Week Career and Salary Study were between the ages of 26 and 45, making marketing a disproportionately young profession.
Read the article in Marketing Week.
Government and Arts Council England allocate £58.8 million to cultural venues
70 museums, public libraries, and other cultural institutions outside of London will get £58.8 million from the government’s Cultural Development Fund, according to the announcement.
The fund was established in 2019 and has three distinct streams: the Cultural Development Fund, the Libraries Improvement Fund, and the Museum Estate and Development Fund. It has a total budget of more than £200 million.
Read the article in Design Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
February 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during February 2023.
OpenAI issued an unusual warning when it announced a new service called DALL-E 2
When the artificial intelligence company OpenAI unveiled a brand-new service named DALL-E 2 in April, it issued an unexpected caution. In response to a line of text or an uploaded image, the system may produce vibrant and lifelike images, paintings, and illustrations.
Read the article in Wired.
Companies are making little headway in closing the ethnicity wage gap
It would be an understatement to suggest that the marketing sector still has a long way to go to solve its lack of ethnic diversity.
According to Marketing Week’s exclusive 2023 Career and Salary Survey, full-time marketers from ethnic minorities make 10.3% less money than their white peers on average. This number represents a small improvement over the 23.7% wage disparity that was identified in the 2022 edition.
Read the full article in Marketing Week.
2023’s identity and stage design are revealed by Eurovision
The BBC broadcast branding and stage design for the Eurovision Song Contest 2023 have been unveiled. These elements were motivated by the way that music and heartbeats naturally synchronise as well as by music’s capacity to foster international understanding.
The visual identity was created by Superunion and Ukrainian company Starlight Creative, while the stage design was overseen by New York-based production design specialist Yellow Studio. In May of this year, the UK will host the 2023 competition in Liverpool on behalf of Ukraine as the runner-up from the previous year’s competition.
Read the full article in Design Week.
Expedia’s loyalty focus is getting results
Expedia, an online travel agency, argues that its strategy to concentrate on retaining higher-value customers is starting to pay off.
On a conference call with investors yesterday (9 February), Chief Executive Peter Kern stated that the business would continue its approach of allocating marketing funds to platforms that “attract attractive long-term clients rather than just chasing short-term transactions.”
Read the feature in Marketing Week.
A potato-based bottle that you can eat, compost or dissolve
Together with the juice firm Eckes Granini, the Swedish design studio Tomorrow Machine created the biodegradable GoneShells bottle, which is made of potato and may be consumed, composted at home, or submerged in water after use.
Although Tomorrow Machine has prior experience working with research organisations and developing novel materials for the packaging sector, this is the first project in which it has started the creation of packaging material from the ground up with the intention of producing it on a wide scale. The studio’s This Too Shall Pass project, which it completed a little over ten years ago, served as the inspiration for Goneshells.
Read the article in Design Week.
Airbnb’s earnings surge following a shift in marketing spend
Two years after drastically reducing its overall marketing budget but shifting spending from performance channels to brand building, Airbnb has announced its most profitable fourth quarter ever.
In the last three months of the fiscal year, adjusted EBITDA increased to $506 million (£417 million) from $333 million (£274 million) the year before. The increase in profits came as revenues rose by 24% to $1.9 billion (£1.6 billion) over the time period, which was Airbnb’s largest fourth-quarter revenue in history.
Read the article in Marketing Week.
Soft inflatable robots to take over Bristol this summer
The six inventive winners of the Playable City development initiative have been announced. Their works include a “sci-fi-infused digital forest” and AI-dodging video games.
The six interactive projects that have been funded to display on the streets of Bristol as the winners of the Playable City Award have been unveiled by the cultural organisation Watershed.
Read the article in Design Week.
Inside IKEA’s content factory
Throughout the course of its 80-year history, Ikea has elevated its brand far beyond home furnishings, guided by the motto “to create a better everyday living for the many people.” The Swedish giant of flat-pack furniture is currently the biggest furniture retailer in the world, with more than 420 outlets scattered over more than 50 nations. Despite its expansion, it has maintained its reputation for beautifully straightforward designs, reasonable prices, and a commitment to sustainable living.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including: