July 2024 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during July 2024.
Nike ramps up innovation
Nike downgraded its 2025 projection due to lower-than-expected fourth quarter sales, and the company is now attempting to “aggressively” regain its inventive edge.
During a conference call with investors yesterday (June 27), Nike president and CEO John Donahoe stated, “We’re sharpening our focus on sport, accelerating our pace and scaling of newness and innovation, driving bigger, bolder storytelling, and elevating the entire marketplace to fuel brand distinction and be in the path of the consumer.”
Read the full article in Marketing Week
Cookies are dying for a reason
Our industry has been talking about cookies’ extinction for the past four years, almost ever pausing to consider if they were ever a decent concept in the first place.
If you work as a generalist marketer or as a CMO, you most likely know enough about “the death of the cookie” to want to inform your digital or media teams about it.
Nevertheless, the Conscious Advertising Network is advising against it as the industry gets back after an exciting week in Cannes.
Read the full article in Marketing Week
Penguin Books 2024 Cover Design Award
The popular Cover Design Award, in which aspiring illustrators and designers recreate the covers of best-selling Penguin books, has announced its winners, according to Penguin Books. This year, the judges reviewed over 1,800 submissions and selected one winner in each of the three categories (children’s, adult fiction, and adult nonfiction), along with awards for second and third place.
Read the full article in Creative Boom
What the advertising and marketing sectors want from the Labour Party
Here is a recap of what Labour promised to accomplish in its manifesto and what business wants the incoming government to focus on first, following Sir Keir Starmer’s overwhelming victory over the opposition party overnight.
Labour has pledged to “create good jobs and accelerate growth” in the film, music, gaming, and other creative industries as part of its broader industrial strategy. This is included in its creative industries sector plan.
Read the full article in Marketing Week
Discover the Top Creative Companies of 2024
Have you ever wondered which creative businesses have the finest work environments? How many companies are endorsing flexible work schedules, substantial holiday pay, and ample parental leave? Which groups are developing fresh talent and offering motivating, encouraging leadership roles?
The Top Creative Companies award winners are revealed today by If You Could, our sister firm. It features 25 businesses that have surpassed the threshold to become a top creative workplace, with the goal of recognising enterprises that offer motivating, encouraging, and exceptional work environments.
Read the full article in It’s Nice That
According to a survey, there is a pronounced generational gap in attitudes towards inclusion
A increasing gap between generational and gendered perspectives on diversity and inclusion is highlighted by the findings of new study from Clear Channel UK, which indicates that Gen Z would like to see better representation and accessibility in advertising.
The study found that 42% of Gen Z thinks that people of colour and ethnicity are significantly under-represented in advertising, with disabilities at 40%, plus-size models at 36%, older age groups at 30%, neurodivergent individuals at 30%, and LGBTQ+ groups at 27% also holding this opinion.
Find out more in Marketing Week
The direction of the creative industry and strategies for surviving the next fifteen years
Creative Boom is commemorating its 15th anniversary this month. This is an excellent chance to consider how much has changed for creatives since our inception in 2007. To be honest, though, that pales in comparison to the significant upheaval the sector is expected to undergo in the next fifteen years.
Read the article in Creative Boom
Pret A Manger scraps free coffee subscription
Pret A Manger is updating its loyalty program and doing away with the five free coffees per day deal. The firm claims that it is “time to rethink” this promotion.
Club Pret members already pay £30 per month to receive 20% off anything else in-store in addition to five complimentary drinks made by baristas each day. For a £10 monthly subscription, users will receive 50% off up to five drinks made by baristas starting in September.
Read the article in Marketing Week
Marketing Week Awards 2024 Brand of the Year shortlist revealed
Marks & Spencer, McDonald’s, Octopus Energy, Lucky Saint, and Greggs have all made the shortlist for the 2024 Marketing Week Awards Brand of the Year.
These five brands were selected from a lengthy list compiled by the editorial team of Marketing Week. The jury of more than sixty top marketing leaders then ranked the list.
Find out more in Marketing Week
Co-op launches new brand platform
Co-op is the largest cooperative firm in the UK because it is a member-led company that divides everything among its five million members, including decisions and earnings. Although it is mostly recognised as a supermarket, Co-op also manages more than 800 funeral homes, supplies other retailers, and has a wholesale company called Nisa Retail.
Full story in Creative Review
Cadbury uses AI to let you star in one of its classic ads
Cadbury has now unveiled a new Gen-AI powered tool that allows you to have your face appear on one of their iconic posters, if you’ve always wanted to be the hero of your own advertisement. This year, My Cadbury Era is a free online game to commemorate the company’s 200th anniversary. The ad is once again being launched by its agency, VCCP London.
Find out more in Creative Boom
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
June 2024 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during June 2024.
The best new typefaces for June
All of these new June types push the boundaries of type design to provide novel, adaptable solutions, showcasing the continuous creativity for which top type designers are renowned. This month in particular, there’s a strong fusion of creative generativeness, technical expertise, and cultural inspiration.
Whether you’re searching for modern adaptability, experimental innovation, or conventional elegance, these typefaces offer something special to the table. Explore the newest selections, and we hope you discover the ideal typeface to enhance your design work in June.
Read the full article in Creative Boom.
KFC wants us to believe again
Right now, a lot of things—like software businesses, political parties, and sports teams—are vying for our belief. All KFC wants is for you to have faith in chicken.
“Believe in Chicken” parodies the universal reality that it’s difficult to know what to genuinely believe in these days given the crazy environment we live in. According to Martin Rose, ECD at Mother, the agency behind the company’s latest campaign, KFC is aware that chicken is still the one food item on which we can all consistently rely.
Read the full article in Creative Review.
Consumers feeling ‘optimistic’ about UK economy
According to GfK’s most recent Consumer Confidence Barometer, consumer confidence increased in June. According to GfK, the numbers may present a chance for marketers to “invest in their brand.”
The total consumer confidence score improved by three points from May to -14 in June. The biggest rise was seen in the general economic situation over the previous 12 months, which went from -54 last year to -32 this year, an improvement of seven points.
Find out more in Marketing Week.
AB InBev: Building brands is like a marriage
Global CMO for AB InBev Marcel Marcondes contends that brands have an obligation to use creativity successfully, and that this obligation begins with brands co-owning the responsibility to create excellent work with their agencies.
“Brand building is similar to marriage. The responsibility is always split 50/50 between the agencies and us, the clients. We take this very seriously since we co-own it, he said to the Cannes Lions audience today, June 18.
Read the article in Marketing Week.
Synthetic data is as good as real
It was only an attempt to create customer data in the absence of actual customers. That night, I smelled synthetic data for the first time under Grand Central. produced by employing AI to create customers, followed by posing both qualitative and quantitative queries to these freshly established neo-consumers. After looking over the data, I posed the obvious question that would be posed to the pair hundreds of times later: “How close is it to real data?”
Find out more in Marketing Week.
New campaign highlights young football fans lost to heart disease
For the British Heart Foundation (BHF), Saatchi & Saatchi has developed a new campaign that uses football fan culture lingo to raise awareness of the problem of heart disease in young people.
The campaign revolves around twelve out-of-home (OOH) displays in towns and cities in Wales, England, and Scotland, each one honouring a young football fan who passed away from heart disease.
Find out more in Creative Review.
Global ad revenue predicted to pass $1trn for first time in 2025
According to GroupM’s most recent This Year Next Year research, global advertising revenue is predicted to rise by 6.8% in the upcoming year, putting it on pace to reach $1.1trn (£864.4bn) in 2025—a year ahead of previous estimates.
Global ad revenue is expected to increase 7.8% to $989.8 billion (£778.7 billion) this year, according to the firm, exceeding the 5.3% growth forecast in December.
Find out more in Marketing Week.
Marketers ‘preoccupied with wrong effectiveness metrics’
A new analysis from the Direct Marketing Association (DMA) claims that marketers have been using the least useful effectiveness measures. After two years of decrease, there has been a minor improvement in measuring the influence of marketing on broader company KPIs.
Read the article in Marketing Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
April 2024 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during April 2024.
Heinz’s goal is to produce an advertisement in five days by moving “at the speed of culture.”
Since introducing its global platform “It has to be Heinz,” the food company has been able to quickly adapt to local trends and produce its most recent advertisement.
Read the article in Marketing Week.
Catfluencers square off in Sheba’s latest promo
Eight of the most well-known cats on the internet are competing to be the fastest gravy licker in a competition called The Gravy Race. Even if one in four pet owners have set up a social media profile for their animal companions, regrettably, not all of them will be able to rise to the esteemed position of “petfluencer.”
Read the article in Creative Review.
“You can’t cheat the fundamentals”: The rationale behind Prime’s demotion to bargain bin
The energy drink brand Prime Hydration, which was founded by Logan Paul and KSI on YouTube, used to have followers lining up at dawn to buy it, but these days it can be found at discount stores.
Read the article in Marketing Week.
Morrisons will offer rewards to customers who purchase specific brands more regularly
Morrison’s claims that the customised, AI-powered initiative, which it is testing, will benefit both consumers and brands by rewarding customers for buying certain brands they choose from a list.
Read the article in Marketing Week.
Good Greens’ branding celebrates the rich history of cannabis culture
The last few years have seen shops in this area start to think much more carefully about how they present themselves, with design-led companies like Superette enjoying an almost cult-like appeal as cannabis regulations continue to loosen around the world.
Read the article in Creative Review.
Netflix subscribers grow
According to Netflix, the company will no longer disclose subscription figures and will instead use engagement as a major predictor of user happiness and the company’s long-term viability.
During Q1, the streaming platform added 9.33 million new subscribers, 7.5 million more than at the same period last year. Additionally, 65% more people signed up for its ad-funded membership during this quarter than it did the previous one. With this, the total number of its subscribers falls just short of 270 million.
Read the article in Marketing Week
A solitary tree becomes a work of beauty
The latest project by the Swiss artist Klaus Littmann, Arena For a Tree, urges viewers to consider sustainability and natural themes while also issuing a strong warning about climate change. It is housed in a wooden rib structure that resembles a basket.
Read the article in Creative Boom.
A recent ad explains why munching Cheetos is the biggest risk at work
According to data by the brand, 99% of individuals eat Cheetos with their dominant hand. Fans of the infamously messy snack frequently have to use their other hand to go about their daily lives to prevent chaos caused by “Cheetle” dust.
Read the article in Creative Review
UK ad spending reaches £36.6 billion in 2023 despite a decline in actual terms.
The Advertising Association (AA) and WARC have released new data showing that the UK advertising market expanded by 6% to reach £36.6 billion in 2023.
The most recent AA and WARC Expenditure Report, however, indicates that the real terms amount reflects a 1.2% decline in spend when high inflation is taken into account. This places advertising expenditures behind the 0.1% growth in the UK economy as a whole.
Read the article in Marketing Week
Candy themed controllers
Game Stop use pick n mix inspired designs for game controllers.
Read the article in Creative Boom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
March 2024 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during March 2024.
Marketing Week Awards 2024
The Marketing Week Awards are back and accepting entries, ready to honour the most successful, imaginative, and inventive projects and individuals in the business.
All marketing service providers, including brands, are welcome to submit their work. The awards encompass all facets of marketing, including B2B and B2C, from concept to execution.
The more than 30 categories in the awards this year are organised into three divisions: sector, channel, and special categories. These sections highlight both individual and team performance.
Find out more in Marketing Week.
Data analysis biggest skills gap
Marketers have determined that the largest skills gap in the marketing department is in data and analytics.
36.9% of the almost 3,000 brand-side marketers surveyed for Marketing Week’s exclusive Career & Salary 2024 report cite a deficiency in data and analytics expertise within the marketing function as a business concern.
See Marketing Week for more details.
Eastpak cosplay campaign
Inspired by the thriving cosplay and Live Action Role Play (LARP) scenes, the TV commercial and posters showcase individuals adorned in flawless costumes, accessorising their looks with Eastpak bags that match in hues and designs.
The well-known brand motto, “Built to Resist,” appears in the advertisements alongside the rather less catchy one, “Resisting the dullness of reality through fantasy.”
See Creative Review for more.
AI and generative art
Refik Anadol wants to go beyond generative art’s “shiny pixels” and demystify artificial intelligence.
One of the most well-known AI artists today is Refik Anadol, a technologist and artist. Rather than merely following the trend, he has made significant contributions to its advancement.
Find out more from It’s Nice That.
Shortage of expertise lead to outsourcing
A growing number of marketers report that in 2024, at least one aspect of their work was outsourced.
46.2% of marketers agree that some aspect of marketing had to be outsourced to an agency, specialist, or consultant during the past 12 months, according to Marketing Week’s exclusive Career & Salary Survey.
Find out more in Marketing Week.
Social media overrated by businesses
Social media is the most overrated skill for the second year in a row, thus marketers are starting to believe that firms overvalue digital marketing approaches.
Find out more in Marketing Week.
Olympic and Paralympic poster campaign for Paris 2024 revealed
The intricately drawn Olympic and Paralympic posters, which come together to form a diptych for the first time in the Games’ history, were created by Parisian artist Ugo Gattoni.
More in Creative Review.
Watchdog probe green claims
ASOS, Boohoo and George at Asda have been told to change the way they “display, describe and promote their green credentials,” after the conclusion of an investigation by the competition watchdog.
More in Marketing Week.
Iconic fashion brand Biba
A new exhibition at the Fashion and Textile Museum in London tracks the meteoric rise and enduring legacy of fashion brand Biba – via
Find out more in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
February 2024 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during February 2024.
Co-op joins retail media network race
With what it claims to be the first offering to give brands access to customer data in the convenience store sector in the UK, Co-op has entered the rapidly expanding retail media network market.
Read the article in Marketing Week.
Barbara Kruger’s ‘anti retrospective’
The artist’s latest exhibition at London’s Serpentine Gallery combines new video installations with recreated versions of earlier pieces to disorienting effect.
Anticipating her first solo institutional display in the UK in more than 20 years, Barbara Kruger’s remarks at the Serpentine opening were violently cut short. The offender? Better yet, Kruger’s body of work. Voice samples and clattering sound effects from her installations echoed around the room, competing with everything and everyone else for attention.
Read the article in Creative Review.
Cadbury: Walking a “tricky tightrope” between short- and long-term growth
David Clements, UK marketing lead at Cadbury parent firm Mondelez International, claims that businesses are tempted to wander from their basic values by the pressure to provide both short- and long-term growth, which can be a “tricky tightrope”.
Read the article in Marketing Week.
With a striking rebrand, Studio BND revitalises Arts for Dementia
With pride, Studio BND has unveiled Arts for Dementia’s comprehensive overhaul. “Life doesn’t end with a diagnosis,” according to the UK-based organisation, but rather, it’s the start of a new chapter in which Arts for Dementia can provide guidance to people in need.
Studio BND sought to make the project more than just a makeover; they collaborated closely with dementia patients to find inspiration for the approach, which was intended to represent the charity’s celebration of community and resilience.
Read the article in Creative Boom.
The owners of Kellogg’s and Heinz lay out plans to increase volume.
In 2023, WK Kellogg and Kraft Heinz both saw decreasing volume sales, but they were able to maintain net sales growth by raising prices. Since it appears that this approach is unsustainable this year, both discussed how they plan to increase volumes in 2024.
For many significant FMCG companies this year, including the food giants WK Kellogg Co. and Kraft Heinz, which have stated their intention to sell more product, volume expansion is a primary priority.
Read the article in Marketing Week.
Halfords warns after revenues are impacted by marketing
The retailer Halfords has warned of a loss after seeing a decline in its margins due to a rise in price promotions. Due to a decline in customer confidence and a more promotional atmosphere, Halfords has lowered its profit projections and is looking for ways to manage market volatility.
Read the article in Marketing Week.
The latest McDonald’s advertising campaign honours its role in anime culture.
The Golden Arches-inspired McDonald’s will frequently appear in many of anime fans’ favourite films and television programmes. The fast food chain’s latest campaign brings its imaginary restaurant to life in partnership with some of the biggest names in anime.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
January 2024 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during January 2024.
Marketing Week’s top marketing moments of 2023
The leading columnist for Marketing Week shares his top marketing moments of the year, ranging from the rise of AI and Tesla’s price reduction to the debate surrounding Bud Light and Barbie’s brand extension.
Read the article in Marketing Week.
Retail design in 2024
Ruud Belmans, creative director of WeWantMore, shares his predictions for retail and experience design in 2024 as part of our series on design in that year.
Read the article in Design Week.
North Face celebrates 50 years of its parka
The North Face parka was first introduced in 1973 as technical clothing for harsh environments, but it has since evolved into a timeless item of winter apparel.
Read the article in Creative Review.
AB InBev is the Olympics’ first international beer partner.
With an agreement that will see it take the lead with its non-alcoholic beer, Corona Cero, AB InBev will become the first beer sponsor of the Olympics at the global partner level.
Up until 2028, Corona Cero will serve as the official beer sponsor of the Olympic Games.
Read the article in Marketing Week.
2024 will be the “year of creative emergence” for AI
Mia Blume, the founder of Design Dept. and Designing with AI, tells us that there will be a “paradigm shift” in AI the next year as part of Design Week’s series on design in 2024.
Read the article in Design Week.
The humorous Australian Lamb ad addresses the issue of generational strife.
Every year, the brand launches its much awaited campaign, which uses barbecued lamb to bridge the generational divide.
Read the article in Creative Review.
Intention to recruit indicates modest gains.
Based on IPA Bellwether data that was privately shared with Marketing Week, three out of ten brands anticipate increased recruitment levels in the first three months of 2024.
Read the article in Marketing Week.
A new advertisement questions stereotypes about depression
The non-profit German suicide prevention group Deutsche Depressionshilfe is doing a poster campaign with the goal of changing people’s perceptions of what depression might look like.
Read the article in Creative Review.
VR as a tool to break old taboos
Despite the apparent progress we’ve made towards gender equality, there is still much work to be done in the area of women’s healthcare: a great deal of illness goes misdiagnosed or is grossly undertreated, and talking about issues like periods, which affect about half of the population, is still frowned upon.
Read the feature in Design Week.
Consumer confidence inching up
Notwithstanding ongoing worries about the cost of living, interest rates, and the state of the overall economy, consumer confidence is gradually rising.
January saw increases in each of the five components that make up GfK’s monthly Consumer Confidence Barometer, with the overall index score rising by three points. At -19, it’s still in the negative, but it’s the highest since January 2022.
Read the article in Marketing Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
December 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during December 2023.
Dr Martens: price increases “limited impact” on sales
Despite raising prices twice this year, Dr Martens’ sales have increased in its primary regions. The shoe manufacturer attributes the “limited impact” of these price increases to the strength of its brand.
Read the article in Marketing Week.
The only Christmas commercials you should see
Since it’s really December, the majority of Christmas advertisements have been airing for the past five months or so. There are commercials that are humorous, like those from Tesco, and that are poignant, like those from Apple.
Read the article in It’s Nice That
P&G finance chief: The impact of private labels has not affected brands due to product “superiority.”
Andre Schulten, P&G’s chief financial officer, stated that the business has been able to “break through normal purchase behaviour” and support brand growth for its brands in spite of the emergence of private label thanks to its focus on “true superiority.”
Speaking to a group of financial analysts this week at the Morgan Stanley Global Consumer and Retail Conference, Schulten claimed that the company’s European team had managed to develop even as the market for private label items grew throughout the continent.
Read the article in Marketing Week.
Colour of the year for 2024 announced
PANTONE 13-1023 Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches heart, mind, and body.
Read the article on the Pantone website.
Yell resurrects 30 year old “Mistletoe” ad.
Yell is rerunning the 1992 commercial on paid social media and streaming services. With its relaunch, the brand is the most recent to revisit a once-distinctive piece of art or campaign.
Read the article in Marketing Week.
The top movie posters of 2023
Designer Daniel Benneworth-Gray makes a comeback to CR with his yearly compilation of the year’s top movie posters.
Read the article in Creative Review.
Design Week’s top branding stories of 2023
Looking back at the most significant branding stories from Design Week, including Girlguiding, the National Portrait Gallery, Centre Parcs, and two social media behemoths, via the recently renamed Le Shuttle.
Read the article in Design Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
November 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during November 2023.
Christmas ad effectiveness
In the 2023 Christmas ad effectiveness rankings, Aldi is in the lead thanks to the comeback of “Kevin the Carrot,” which gives the company the highest possible score.
Even though November is just getting started, the Christmas advertising season is well underway. Numerous stores and companies, such as Asda, Aldi, and M&S, have already unveiled their holiday merchandise for the next year.
Read the article in Marketing Week.
Royal Mail reveals its set of five Christmas stamps
The five Christmas 2023 stamps that Royal Mail has released pay homage to “old carol books” with illustrations by Tom Duxbury and designs by Steers McGillan Eves.
His Majesty King Charles III’s silhouette is included on the stamps for the first time, and each design is required to include the nativity and lyrics from five popular Christmas carols. Royal Mail pre-selected the five carols, which are O Holy Night, O Little Town of Bethlehem, Silent Night, Away in a Manger, and We Three Kings.
Read the article in Design Week.
Why Adobe is the new primary sponsor of the Women’s FA Cup
The FA has announced that it would sponsor the Adobe Women’s FA Cup through at least 2026, making Adobe the latest company to take advantage of the potential in women’s sport.
After replacing Vitality as the major sponsor for three years, until July 2026, Adobe will be the next sponsor of the Women’s FA Cup.
Read the article in Marketing Week.
The underfunding of design education in state schools is the focus of the Creative Industry Alliance
The Creative Industry Alliance wants the government to take into account the consequences of underfunding art and design education in state schools, emphasising the harm it does to our cultural identity, diversity, and economy.
Read the article in Design Week.
Talent 2023
The annual showcase of new talent entering the creative industries.
Read the feature in Creative Review.
Consumer confidence stages end-of-year rally
According to GfK’s most recent Consumer Confidence Index, consumer confidence has grown again after plunging to an all-time low last month, although it is still firmly in negative territory.
This is in response to the government’s Autumn Statement, which this week detailed a number of initiatives aimed at putting the economy “back on track.” With effect from January 6, 2024, Chancellor Jeremy Hunt announced a larger than anticipated reduction to the primary rate of employee national insurance contributions from 12% to 10%. In April, universal credit will grow by 6.7%, and state pensions will increase by 8.5% as well.
Read the article in Marketing Week.
F37’s new collaborative typeface collection
This month marks the collective debut of F37 Foundry’s new typeface collection, an award-winning font foundry located in Manchester. It’s unlike anything you’ve ever seen, with designs from both established artists and up-and-coming talent.
F37 X is a new offering from F37 Foundry that emphasises teamwork and has typefaces created by people who don’t usually develop them. F37 X is led by the work of well-known studios and designers, like Anthony Burrill, Nomad Studio, and the late Milton Glaser. It also includes designs created by creative individuals who had excellent ideas but were unable to bring them to life as functional fonts.
Read the article in Creative Boom.
Musicians, Machines, and the AI powered future of sound
An AI and a human collaborated to create music at the Stockholm University of the Arts in November of last year. David Dolan, a musician, started the concert by playing a grand piano into a microphone. Oded Ben-Tal, a researcher at Kingston University and composer, created and oversaw a computer system that “listened” to the composition while he performed, gathering information on pitch, rhythm, and timbre.
Read the article in WIRED.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
September 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during September 2023.
Cancer Research UK refreshes its brand
In an effort to underline the impact of its work on cancer patients’ lives rather than merely the science, Cancer Research UK has updated its identity.
To reflect this, the organisation changed its tagline from “Together we will beat cancer” to “Together we are beating cancer.”
Read the article in Marketing Week.
Greenpeace dumps oil on Rugby World Cup in new campaign
With an animated campaign video that depicts the Stade de France covered in oil, the environmental organisation is addressing sportswashing ahead of the competition.
Greenpeace and Studio Birthplace teamed up to criticise the government’s handling of plastic garbage back in 2021, and they have done so again. The environmental group has its sights set on the Rugby World Cup this time around because it is sponsored by the oil and gas corporation TotalEnergies.
Read the article in Creative Review.
Paula Scher to launch graphic design course on BBC Maestro
The workshop is geared at both professional designers and people with a general interest and looks at Scher’s own practise as well as historical and contemporary works.
For the BBC Maestro platform, graphic designer Paula Scher has developed a course in graphic design that will cover topics like logo design, typography, and client collaboration.
Read the article in Design Week.
New animation turns triathletes into Vikings
Iden and Blummenfelt are depicted in the advertisement as epic Viking warriors named “Kristian the Unstoppable” and “Gustav the Great” who will compete against each other at the Paris Olympics the following year.
Read the article in Creative Review.
‘Following the money’ is key to making the case for investment
According to Pinterest’s Grace MacDonald, being able to show the revenue-generating potential of any planned expenditure is crucial for persuading key stakeholders to spend money on marketing.
Read the article in Marketing Week.
Inside the V&A’s London Design Festival
The V&A will host five projects that explore the themes of community and materiality at the centre of the London Design Festival, which is returning this year.
The V&A’s LDF commissions this year seek to highlight design’s ability to bring people together while also disclosing unseen tales and challenging viewers to reconsider their relationship with materials.
Read the article in Design Week.
Consumer confidence rises
According to the most recent GfK Consumer Confidence Barometer, despite rising personal finance confidence, people are still reluctant to share the riches.
According to the most recent Consumer Confidence Barometer from GfK, the UK public is feeling more optimistic about the future performance of the economy, but there is a risk that this emotion doesn’t accurately reflect reality.
Read the article in Marketing Week.
Facebook refreshes brand identity
Facebook has unveiled a brand revamp that includes a redesigned logo and wordmark, an extended colour scheme, and the goal of unifying its brand and enhancing accessibility.
It comes after a number of significant changes for the biggest social media platforms this year, including the surprising rebranding of Twitter to X and the introduction of Threads by Facebook’s parent firm Meta, which also owns Twitter.
Read the article in Design Week.
Johnson & Johnson unveils new logo and visual identity
The new brand for Johnson & Johnson is meant to represent broader changes within the organisation, which now has a “exclusive focus on healthcare innovation and tackling the toughest health challenges”.
The company’s pharmaceutical division Janssen will now be known as Johnson & Johnson Innovative Medicine, while the Johnson & Johnson MedTech moniker will still be used to refer to the company’s medical technology division. It was revealed earlier this year that the consumer division of J&J’s business, which includes products like Band-Aid, Listerine, and its well-known baby shampoo, would change its name to Kenvue.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
August 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during August 2023.
How will Meta’s new targeting rules impact marketers?
The decision by Meta to now request permission from EU users before displaying them with tailored advertising may limit the capacity of advertisers to tailor their adverts on the site.
The owner of Facebook and Instagram had previously asserted “legitimate interest” under EU legislation for the processing of user data for the purpose of providing them with tailored advertisements. However, Meta has recently said that this will alter as a result of certain regulatory decisions.
Read the article in Marketing Week.
The WWF has a devastating take on the Twitter rebrand
The debate surrounding Twitter’s revamp is still raging. It’s been a tumultuous process from the name change to the crowdsourced generic logo. Although many well-known companies have made fun of X’s name and emblem, the WWF has skillfully employed it to convey a much more serious message.
Read the article in Creative Bloq.
Deliveroo ups focus on improving value
In order to spur growth and move towards positive cash flow, Deliveroo is sharpening its focus on offering value to its customers.
This emphasis includes more focused marketing efforts and a rise in the prominence of deals and discounts within the app. According to CEO Will Shu, the food delivery industry is also emphasising value in all of its TV, digital, and print marketing campaigns.
Read the article in Marketing Week.
Natural History Museum launches £150,000 wayfinding tender
The Natural History Museum has issued a £150,000 request for proposals for the creation of a new navigation and signage system.
When the current zoning at South Kensington was implemented, the last significant signage project was conducted out in 2007 in an effort to harmonise the signs at both its South Kensington and Tring campuses. According to the Natural History Museum, although this system is still mainly in use, some earlier signage is still there alongside more recent signs that don’t use the same model, causing inconsistency and confusion.
Read the article in Design Week.
Filippo Fontana on using comics to convey complex ideas
Filippo Fontana, an illustrator of Italian and Polish descent, is well-known for his comics and editorial illustrations. With only images, Fontana must communicate lengthy, frequently complex stories when making comics, but he believes these limitations help him be more succinct. “While using words could allow me to express and communicate more complex messages, the absence of text makes the comic immediate and, above all, international,” the author observes. You can read them anywhere. “This, in my opinion, is this art form’s main strength.”
Read the article in Creative Review.
Carlsberg pledges to ‘selectively’ deploy marketing spend
Carlsberg has promised to increase its marketing expenditures while using them “selectively” to maximise returns and expand its brands.
The business increased marketing expenditures by 7.2% in the first half of its fiscal year. The group owns brands like Estrella, San Miguel, and Somersby cider in addition to the Carlsberg name brand.
Read the article in Marketing Week.
Young people want creative careers but don’t know how to get there
Young people have a high appetite for careers in the creative sector, according to recent research from Ravensbourne University London, but they lack knowledge about earnings, career paths, or the variety of positions available.
The London-based institution, which specialises in the creative and digital sectors, commissioned the research, which involved polling 1000 young persons between the ages of 18 and 25 during the week when the UK’s A Level results were announced.
Read the article in Design Week.
Consumer confidence improves
Consumer confidence “regained momentum” in August, giving individuals much-needed hope that they are beginning to experience relief from the cost of living issue.
A five-point increase in this month’s GfK Consumer Confidence Barometer, which measures consumer confidence, was attributed to the decline in core inflation as well as increasing interest rates, rising average weekly earnings, and growing core inflation.
Read the article in Marketing Week.
Ad revenue forecast to exceed $1trn in 2024
According to predictions from Warc, when the world’s economy recovers from inflation, global advertising spending will top $1trn (£788bn) in 2019.
The estimated $963.5 billion (£739.5 billion) in worldwide advertising spending this year will reflect a 4.4% increase in the market as a whole. However, it is anticipated that the UK market will experience a 1% fall in US dollar terms in 2023.
Read the article in Marketing Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including: