Here is our round up of the news stories and industry articles that caught our eye during December 2023.
Dr Martens: price increases “limited impact” on sales
Despite raising prices twice this year, Dr Martens’ sales have increased in its primary regions. The shoe manufacturer attributes the “limited impact” of these price increases to the strength of its brand.
Read the article in Marketing Week.
The only Christmas commercials you should see
Since it’s really December, the majority of Christmas advertisements have been airing for the past five months or so. There are commercials that are humorous, like those from Tesco, and that are poignant, like those from Apple.
Read the article in It’s Nice That
P&G finance chief: The impact of private labels has not affected brands due to product “superiority.”
Andre Schulten, P&G’s chief financial officer, stated that the business has been able to “break through normal purchase behaviour” and support brand growth for its brands in spite of the emergence of private label thanks to its focus on “true superiority.”
Speaking to a group of financial analysts this week at the Morgan Stanley Global Consumer and Retail Conference, Schulten claimed that the company’s European team had managed to develop even as the market for private label items grew throughout the continent.
Read the article in Marketing Week.
Colour of the year for 2024 announced
PANTONE 13-1023 Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches heart, mind, and body.
Read the article on the Pantone website.
Yell resurrects 30 year old “Mistletoe” ad.
Yell is rerunning the 1992 commercial on paid social media and streaming services. With its relaunch, the brand is the most recent to revisit a once-distinctive piece of art or campaign.
Read the article in Marketing Week.
The top movie posters of 2023
Designer Daniel Benneworth-Gray makes a comeback to CR with his yearly compilation of the year’s top movie posters.
Read the article in Creative Review.
Design Week’s top branding stories of 2023
Looking back at the most significant branding stories from Design Week, including Girlguiding, the National Portrait Gallery, Centre Parcs, and two social media behemoths, via the recently renamed Le Shuttle.
Read the article in Design Week.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.