June 2024 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during June 2024.


The best new typefaces for June

All of these new June types push the boundaries of type design to provide novel, adaptable solutions, showcasing the continuous creativity for which top type designers are renowned. This month in particular, there’s a strong fusion of creative generativeness, technical expertise, and cultural inspiration.

Whether you’re searching for modern adaptability, experimental innovation, or conventional elegance, these typefaces offer something special to the table. Explore the newest selections, and we hope you discover the ideal typeface to enhance your design work in June.

Read the full article in Creative Boom.

KFC wants us to believe again

Right now, a lot of things—like software businesses, political parties, and sports teams—are vying for our belief. All KFC wants is for you to have faith in chicken.

“Believe in Chicken” parodies the universal reality that it’s difficult to know what to genuinely believe in these days given the crazy environment we live in. According to Martin Rose, ECD at Mother, the agency behind the company’s latest campaign, KFC is aware that chicken is still the one food item on which we can all consistently rely.

Read the full article in Creative Review.

Consumers feeling ‘optimistic’ about UK economy

According to GfK’s most recent Consumer Confidence Barometer, consumer confidence increased in June. According to GfK, the numbers may present a chance for marketers to “invest in their brand.”

The total consumer confidence score improved by three points from May to -14 in June. The biggest rise was seen in the general economic situation over the previous 12 months, which went from -54 last year to -32 this year, an improvement of seven points.

Find out more in Marketing Week.

AB InBev: Building brands is like a marriage

Global CMO for AB InBev Marcel Marcondes contends that brands have an obligation to use creativity successfully, and that this obligation begins with brands co-owning the responsibility to create excellent work with their agencies.

“Brand building is similar to marriage. The responsibility is always split 50/50 between the agencies and us, the clients. We take this very seriously since we co-own it, he said to the Cannes Lions audience today, June 18.

Read the article in Marketing Week.

November 2022 News Roundup

Synthetic data is as good as real

It was only an attempt to create customer data in the absence of actual customers. That night, I smelled synthetic data for the first time under Grand Central. produced by employing AI to create customers, followed by posing both qualitative and quantitative queries to these freshly established neo-consumers. After looking over the data, I posed the obvious question that would be posed to the pair hundreds of times later: “How close is it to real data?”

Find out more in Marketing Week.

New campaign highlights young football fans lost to heart disease

For the British Heart Foundation (BHF), Saatchi & Saatchi has developed a new campaign that uses football fan culture lingo to raise awareness of the problem of heart disease in young people.

The campaign revolves around twelve out-of-home (OOH) displays in towns and cities in Wales, England, and Scotland, each one honouring a young football fan who passed away from heart disease.

Find out more in Creative Review.

Global ad revenue predicted to pass $1trn for first time in 2025

According to GroupM’s most recent This Year Next Year research, global advertising revenue is predicted to rise by 6.8% in the upcoming year, putting it on pace to reach $1.1trn (£864.4bn) in 2025—a year ahead of previous estimates.

Global ad revenue is expected to increase 7.8% to $989.8 billion (£778.7 billion) this year, according to the firm, exceeding the 5.3% growth forecast in December.

Find out more in Marketing Week.

Marketers ‘preoccupied with wrong effectiveness metrics’

A new analysis from the Direct Marketing Association (DMA) claims that marketers have been using the least useful effectiveness measures. After two years of decrease, there has been a minor improvement in measuring the influence of marketing on broader company KPIs.

Read the article in Marketing Week.

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


April 2024 News Roundup

April 2024 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during April 2024.


Heinz’s goal is to produce an advertisement in five days by moving “at the speed of culture.”

Since introducing its global platform “It has to be Heinz,” the food company has been able to quickly adapt to local trends and produce its most recent advertisement.

Read the article in Marketing Week.

Heinz Last Drop

Catfluencers square off in Sheba’s latest promo

Eight of the most well-known cats on the internet are competing to be the fastest gravy licker in a competition called The Gravy Race. Even if one in four pet owners have set up a social media profile for their animal companions, regrettably, not all of them will be able to rise to the esteemed position of “petfluencer.”

Read the article in Creative Review.

Catfluencers square off in Sheba's latest promo

“You can’t cheat the fundamentals”: The rationale behind Prime’s demotion to bargain bin

The energy drink brand Prime Hydration, which was founded by Logan Paul and KSI on YouTube, used to have followers lining up at dawn to buy it, but these days it can be found at discount stores.

Read the article in Marketing Week.

Prime

Morrisons will offer rewards to customers who purchase specific brands more regularly

Morrison’s claims that the customised, AI-powered initiative, which it is testing, will benefit both consumers and brands by rewarding customers for buying certain brands they choose from a list.

Read the article in Marketing Week.

Morrisons

Good Greens’ branding celebrates the rich history of cannabis culture

The last few years have seen shops in this area start to think much more carefully about how they present themselves, with design-led companies like Superette enjoying an almost cult-like appeal as cannabis regulations continue to loosen around the world.

Read the article in Creative Review.

Good Greens

Netflix subscribers grow

According to Netflix, the company will no longer disclose subscription figures and will instead use engagement as a major predictor of user happiness and the company’s long-term viability.

During Q1, the streaming platform added 9.33 million new subscribers, 7.5 million more than at the same period last year. Additionally, 65% more people signed up for its ad-funded membership during this quarter than it did the previous one. With this, the total number of its subscribers falls just short of 270 million.

Read the article in Marketing Week

A solitary tree becomes a work of beauty

The latest project by the Swiss artist Klaus Littmann, Arena For a Tree, urges viewers to consider sustainability and natural themes while also issuing a strong warning about climate change. It is housed in a wooden rib structure that resembles a basket.

Read the article in Creative Boom.

A solitary tree becomes a work of beauty

A recent ad explains why munching Cheetos is the biggest risk at work

According to data by the brand, 99% of individuals eat Cheetos with their dominant hand. Fans of the infamously messy snack frequently have to use their other hand to go about their daily lives to prevent chaos caused by “Cheetle” dust.

Read the article in Creative Review

Cheetos OOH Caligraphers

UK ad spending reaches £36.6 billion in 2023 despite a decline in actual terms.

The Advertising Association (AA) and WARC have released new data showing that the UK advertising market expanded by 6% to reach £36.6 billion in 2023.

The most recent AA and WARC Expenditure Report, however, indicates that the real terms amount reflects a 1.2% decline in spend when high inflation is taken into account. This places advertising expenditures behind the 0.1% growth in the UK economy as a whole.

Read the article in Marketing Week

Candy themed controllers

Game Stop use pick n mix inspired designs for game controllers.

Read the article in Creative Boom.

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


March 2024 News Roundup

March 2024 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during March 2024.


Marketing Week Awards 2024

The Marketing Week Awards are back and accepting entries, ready to honour the most successful, imaginative, and inventive projects and individuals in the business.

All marketing service providers, including brands, are welcome to submit their work. The awards encompass all facets of marketing, including B2B and B2C, from concept to execution.

The more than 30 categories in the awards this year are organised into three divisions: sector, channel, and special categories. These sections highlight both individual and team performance.

Find out more in Marketing Week.

Marketing Week Awards 2024

Data analysis biggest skills gap

Marketers have determined that the largest skills gap in the marketing department is in data and analytics.

36.9% of the almost 3,000 brand-side marketers surveyed for Marketing Week’s exclusive Career & Salary 2024 report cite a deficiency in data and analytics expertise within the marketing function as a business concern.

See Marketing Week for more details.

Eastpak cosplay campaign

Inspired by the thriving cosplay and Live Action Role Play (LARP) scenes, the TV commercial and posters showcase individuals adorned in flawless costumes, accessorising their looks with Eastpak bags that match in hues and designs.

The well-known brand motto, “Built to Resist,” appears in the advertisements alongside the rather less catchy one, “Resisting the dullness of reality through fantasy.”

See Creative Review for more.

AI and generative art

Refik Anadol wants to go beyond generative art’s “shiny pixels” and demystify artificial intelligence.

One of the most well-known AI artists today is Refik Anadol, a technologist and artist. Rather than merely following the trend, he has made significant contributions to its advancement.

Find out more from It’s Nice That.

March 2024 News Roundup

Shortage of expertise lead to outsourcing

A growing number of marketers report that in 2024, at least one aspect of their work was outsourced.

46.2% of marketers agree that some aspect of marketing had to be outsourced to an agency, specialist, or consultant during the past 12 months, according to Marketing Week’s exclusive Career & Salary Survey.

Find out more in Marketing Week.

Social media overrated by businesses

Social media is the most overrated skill for the second year in a row, thus marketers are starting to believe that firms overvalue digital marketing approaches.

Find out more in Marketing Week.

Olympic and Paralympic poster campaign for Paris 2024 revealed

The intricately drawn Olympic and Paralympic posters, which come together to form a diptych for the first time in the Games’ history, were created by Parisian artist Ugo Gattoni.

More in Creative Review.

March 2024 News Roundup

Watchdog probe green claims

ASOS, Boohoo and George at Asda have been told to change the way they “display, describe and promote their green credentials,” after the conclusion of an investigation by the competition watchdog.

More in Marketing Week.

Iconic fashion brand Biba

A new exhibition at the Fashion and Textile Museum in London tracks the meteoric rise and enduring legacy of fashion brand Biba – via

Find out more in Creative Review.

March 2024 News Roundup

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


February 2024 News Roundup

February 2024 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during February 2024.


Co-op joins retail media network race

With what it claims to be the first offering to give brands access to customer data in the convenience store sector in the UK, Co-op has entered the rapidly expanding retail media network market.

Read the article in Marketing Week.

February 2024 News Roundup

Barbara Kruger’s ‘anti retrospective’

The artist’s latest exhibition at London’s Serpentine Gallery combines new video installations with recreated versions of earlier pieces to disorienting effect.

Anticipating her first solo institutional display in the UK in more than 20 years, Barbara Kruger’s remarks at the Serpentine opening were violently cut short. The offender? Better yet, Kruger’s body of work. Voice samples and clattering sound effects from her installations echoed around the room, competing with everything and everyone else for attention.

Read the article in Creative Review.

February 2024 News Roundup

Cadbury: Walking a “tricky tightrope” between short- and long-term growth

David Clements, UK marketing lead at Cadbury parent firm Mondelez International, claims that businesses are tempted to wander from their basic values by the pressure to provide both short- and long-term growth, which can be a “tricky tightrope”.

Read the article in Marketing Week.

February 2024 News Roundup

With a striking rebrand, Studio BND revitalises Arts for Dementia

With pride, Studio BND has unveiled Arts for Dementia’s comprehensive overhaul. “Life doesn’t end with a diagnosis,” according to the UK-based organisation, but rather, it’s the start of a new chapter in which Arts for Dementia can provide guidance to people in need.

Studio BND sought to make the project more than just a makeover; they collaborated closely with dementia patients to find inspiration for the approach, which was intended to represent the charity’s celebration of community and resilience.

Read the article in Creative Boom.

February 2024 News Roundup

The owners of Kellogg’s and Heinz lay out plans to increase volume.

In 2023, WK Kellogg and Kraft Heinz both saw decreasing volume sales, but they were able to maintain net sales growth by raising prices. Since it appears that this approach is unsustainable this year, both discussed how they plan to increase volumes in 2024.

For many significant FMCG companies this year, including the food giants WK Kellogg Co. and Kraft Heinz, which have stated their intention to sell more product, volume expansion is a primary priority.

Read the article in Marketing Week.

February 2024 News Roundup

Halfords warns after revenues are impacted by marketing

The retailer Halfords has warned of a loss after seeing a decline in its margins due to a rise in price promotions. Due to a decline in customer confidence and a more promotional atmosphere, Halfords has lowered its profit projections and is looking for ways to manage market volatility.

Read the article in Marketing Week.

February 2024 News Roundup

The latest McDonald’s advertising campaign honours its role in anime culture.

The Golden Arches-inspired McDonald’s will frequently appear in many of anime fans’ favourite films and television programmes. The fast food chain’s latest campaign brings its imaginary restaurant to life in partnership with some of the biggest names in anime.

Read the article in Creative Review.

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


January 2024 News Roundup

January 2024 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during January 2024.


Marketing Week’s top marketing moments of 2023

The leading columnist for Marketing Week shares his top marketing moments of the year, ranging from the rise of AI and Tesla’s price reduction to the debate surrounding Bud Light and Barbie’s brand extension.

Read the article in Marketing Week.

Retail design in 2024

Ruud Belmans, creative director of WeWantMore, shares his predictions for retail and experience design in 2024 as part of our series on design in that year.

Read the article in Design Week.

January 2024 News Roundup

North Face celebrates 50 years of its parka

The North Face parka was first introduced in 1973 as technical clothing for harsh environments, but it has since evolved into a timeless item of winter apparel.

Read the article in Creative Review.

January 2024 News Roundup

AB InBev is the Olympics’ first international beer partner.

With an agreement that will see it take the lead with its non-alcoholic beer, Corona Cero, AB InBev will become the first beer sponsor of the Olympics at the global partner level.

Up until 2028, Corona Cero will serve as the official beer sponsor of the Olympic Games.

Read the article in Marketing Week.

January 2024 News Roundup

2024 will be the “year of creative emergence” for AI

Mia Blume, the founder of Design Dept. and Designing with AI, tells us that there will be a “paradigm shift” in AI the next year as part of Design Week’s series on design in 2024.

Read the article in Design Week.

January 2024 News Roundup

The humorous Australian Lamb ad addresses the issue of generational strife.

Every year, the brand launches its much awaited campaign, which uses barbecued lamb to bridge the generational divide.

Read the article in Creative Review.

Intention to recruit indicates modest gains.

Based on IPA Bellwether data that was privately shared with Marketing Week, three out of ten brands anticipate increased recruitment levels in the first three months of 2024.

Read the article in Marketing Week.

January 2024 News Roundup

A new advertisement questions stereotypes about depression

The non-profit German suicide prevention group Deutsche Depressionshilfe is doing a poster campaign with the goal of changing people’s perceptions of what depression might look like.

Read the article in Creative Review.

January 2024 News Roundup

VR as a tool to break old taboos

Despite the apparent progress we’ve made towards gender equality, there is still much work to be done in the area of women’s healthcare: a great deal of illness goes misdiagnosed or is grossly undertreated, and talking about issues like periods, which affect about half of the population, is still frowned upon.

Read the feature in Design Week.

January 2024 News Roundup

Consumer confidence inching up

Notwithstanding ongoing worries about the cost of living, interest rates, and the state of the overall economy, consumer confidence is gradually rising.

January saw increases in each of the five components that make up GfK’s monthly Consumer Confidence Barometer, with the overall index score rising by three points. At -19, it’s still in the negative, but it’s the highest since January 2022.

Read the article in Marketing Week.

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


December 2023 News Roundup

December 2023 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during December 2023.


Dr Martens: price increases “limited impact” on sales

Despite raising prices twice this year, Dr Martens’ sales have increased in its primary regions. The shoe manufacturer attributes the “limited impact” of these price increases to the strength of its brand.

Read the article in Marketing Week.

The only Christmas commercials you should see

Since it’s really December, the majority of Christmas advertisements have been airing for the past five months or so. There are commercials that are humorous, like those from Tesco, and that are poignant, like those from Apple.

Read the article in It’s Nice That

P&G finance chief: The impact of private labels has not affected brands due to product “superiority.”

Andre Schulten, P&G’s chief financial officer, stated that the business has been able to “break through normal purchase behaviour” and support brand growth for its brands in spite of the emergence of private label thanks to its focus on “true superiority.”

Speaking to a group of financial analysts this week at the Morgan Stanley Global Consumer and Retail Conference, Schulten claimed that the company’s European team had managed to develop even as the market for private label items grew throughout the continent.

Read the article in Marketing Week.

P&G finance chief: The impact of private labels has not affected brands due to product

Colour of the year for 2024 announced

PANTONE 13-1023 Peach Fuzz is a velvety gentle peach whose all-embracing spirit enriches heart, mind, and body.

Read the article on the Pantone website.

Colour of the year for 2024 announced

Yell resurrects 30 year old “Mistletoe” ad.

Yell is rerunning the 1992 commercial on paid social media and streaming services. With its relaunch, the brand is the most recent to revisit a once-distinctive piece of art or campaign.

Read the article in Marketing Week.

The top movie posters of 2023

Designer Daniel Benneworth-Gray makes a comeback to CR with his yearly compilation of the year’s top movie posters.

Read the article in Creative Review.

The top movie posters of 2023

Design Week’s top branding stories of 2023

Looking back at the most significant branding stories from Design Week, including Girlguiding, the National Portrait Gallery, Centre Parcs, and two social media behemoths, via the recently renamed Le Shuttle.

Read the article in Design Week.

Design Week’s top branding stories of 2023

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


November 2023 News Roundup

November 2023 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during November 2023.


Christmas ad effectiveness

In the 2023 Christmas ad effectiveness rankings, Aldi is in the lead thanks to the comeback of “Kevin the Carrot,” which gives the company the highest possible score.

Even though November is just getting started, the Christmas advertising season is well underway. Numerous stores and companies, such as Asda, Aldi, and M&S, have already unveiled their holiday merchandise for the next year.

Read the article in Marketing Week.

Christmas ad effectiveness

Royal Mail reveals its set of five Christmas stamps

The five Christmas 2023 stamps that Royal Mail has released pay homage to “old carol books” with illustrations by Tom Duxbury and designs by Steers McGillan Eves.

His Majesty King Charles III’s silhouette is included on the stamps for the first time, and each design is required to include the nativity and lyrics from five popular Christmas carols. Royal Mail pre-selected the five carols, which are O Holy Night, O Little Town of Bethlehem, Silent Night, Away in a Manger, and We Three Kings.

Read the article in Design Week.

Royal Mail reveals its set of five Christmas stamps

Why Adobe is the new primary sponsor of the Women’s FA Cup

The FA has announced that it would sponsor the Adobe Women’s FA Cup through at least 2026, making Adobe the latest company to take advantage of the potential in women’s sport.

After replacing Vitality as the major sponsor for three years, until July 2026, Adobe will be the next sponsor of the Women’s FA Cup.

Read the article in Marketing Week.

Why Adobe is the new primary sponsor of the Women's FA Cup

The underfunding of design education in state schools is the focus of the Creative Industry Alliance

The Creative Industry Alliance wants the government to take into account the consequences of underfunding art and design education in state schools, emphasising the harm it does to our cultural identity, diversity, and economy.

Read the article in Design Week.

The underfunding of design education in state schools is the focus of the Creative Industry Alliance

Talent 2023

The annual showcase of new talent entering the creative industries.

Read the feature in Creative Review.

November 2023 News Roundup

Consumer confidence stages end-of-year rally

According to GfK’s most recent Consumer Confidence Index, consumer confidence has grown again after plunging to an all-time low last month, although it is still firmly in negative territory.

This is in response to the government’s Autumn Statement, which this week detailed a number of initiatives aimed at putting the economy “back on track.” With effect from January 6, 2024, Chancellor Jeremy Hunt announced a larger than anticipated reduction to the primary rate of employee national insurance contributions from 12% to 10%. In April, universal credit will grow by 6.7%, and state pensions will increase by 8.5% as well.

Read the article in Marketing Week.

F37’s new collaborative typeface collection

This month marks the collective debut of F37 Foundry’s new typeface collection, an award-winning font foundry located in Manchester. It’s unlike anything you’ve ever seen, with designs from both established artists and up-and-coming talent.

F37 X is a new offering from F37 Foundry that emphasises teamwork and has typefaces created by people who don’t usually develop them. F37 X is led by the work of well-known studios and designers, like Anthony Burrill, Nomad Studio, and the late Milton Glaser. It also includes designs created by creative individuals who had excellent ideas but were unable to bring them to life as functional fonts.

Read the article in Creative Boom.

Musicians, Machines, and the AI powered future of sound

An AI and a human collaborated to create music at the Stockholm University of the Arts in November of last year. David Dolan, a musician, started the concert by playing a grand piano into a microphone. Oded Ben-Tal, a researcher at Kingston University and composer, created and oversaw a computer system that “listened” to the composition while he performed, gathering information on pitch, rhythm, and timbre.

Read the article in WIRED.

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


September 2023 News Roundup

September 2023 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during September 2023.


Cancer Research UK refreshes its brand

In an effort to underline the impact of its work on cancer patients’ lives rather than merely the science, Cancer Research UK has updated its identity.

To reflect this, the organisation changed its tagline from “Together we will beat cancer” to “Together we are beating cancer.”

Read the article in Marketing Week.

Greenpeace dumps oil on Rugby World Cup in new campaign

With an animated campaign video that depicts the Stade de France covered in oil, the environmental organisation is addressing sportswashing ahead of the competition.

Greenpeace and Studio Birthplace teamed up to criticise the government’s handling of plastic garbage back in 2021, and they have done so again. The environmental group has its sights set on the Rugby World Cup this time around because it is sponsored by the oil and gas corporation TotalEnergies.

Read the article in Creative Review.

Paula Scher to launch graphic design course on BBC Maestro

The workshop is geared at both professional designers and people with a general interest and looks at Scher’s own practise as well as historical and contemporary works.

For the BBC Maestro platform, graphic designer Paula Scher has developed a course in graphic design that will cover topics like logo design, typography, and client collaboration.

Read the article in Design Week.

Paula Scher September 2023 News Roundup

New animation turns triathletes into Vikings

Iden and Blummenfelt are depicted in the advertisement as epic Viking warriors named “Kristian the Unstoppable” and “Gustav the Great” who will compete against each other at the Paris Olympics the following year.

Read the article in Creative Review.

‘Following the money’ is key to making the case for investment

According to Pinterest’s Grace MacDonald, being able to show the revenue-generating potential of any planned expenditure is crucial for persuading key stakeholders to spend money on marketing.

Read the article in Marketing Week.

Pinterest September 2023 News Roundup

Inside the V&A’s London Design Festival

The V&A will host five projects that explore the themes of community and materiality at the centre of the London Design Festival, which is returning this year.

The V&A’s LDF commissions this year seek to highlight design’s ability to bring people together while also disclosing unseen tales and challenging viewers to reconsider their relationship with materials.

Read the article in Design Week.

V&A September 2023 News Roundup

Consumer confidence rises

According to the most recent GfK Consumer Confidence Barometer, despite rising personal finance confidence, people are still reluctant to share the riches.

According to the most recent Consumer Confidence Barometer from GfK, the UK public is feeling more optimistic about the future performance of the economy, but there is a risk that this emotion doesn’t accurately reflect reality.

Read the article in Marketing Week.

Facebook refreshes brand identity

Facebook has unveiled a brand revamp that includes a redesigned logo and wordmark, an extended colour scheme, and the goal of unifying its brand and enhancing accessibility.

It comes after a number of significant changes for the biggest social media platforms this year, including the surprising rebranding of Twitter to X and the introduction of Threads by Facebook’s parent firm Meta, which also owns Twitter.

Read the article in Design Week.

Facebook September 2023 News Roundup

Johnson & Johnson unveils new logo and visual identity

The new brand for Johnson & Johnson is meant to represent broader changes within the organisation, which now has a “exclusive focus on healthcare innovation and tackling the toughest health challenges”.

The company’s pharmaceutical division Janssen will now be known as Johnson & Johnson Innovative Medicine, while the Johnson & Johnson MedTech moniker will still be used to refer to the company’s medical technology division. It was revealed earlier this year that the consumer division of J&J’s business, which includes products like Band-Aid, Listerine, and its well-known baby shampoo, would change its name to Kenvue.

Read the article in Creative Review.

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


August 2023 News Roundup

August 2023 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during August 2023.


How will Meta’s new targeting rules impact marketers?

The decision by Meta to now request permission from EU users before displaying them with tailored advertising may limit the capacity of advertisers to tailor their adverts on the site.

The owner of Facebook and Instagram had previously asserted “legitimate interest” under EU legislation for the processing of user data for the purpose of providing them with tailored advertisements. However, Meta has recently said that this will alter as a result of certain regulatory decisions.

Read the article in Marketing Week.

August 2023 News Roundup

The WWF has a devastating take on the Twitter rebrand

The debate surrounding Twitter’s revamp is still raging. It’s been a tumultuous process from the name change to the crowdsourced generic logo. Although many well-known companies have made fun of X’s name and emblem, the WWF has skillfully employed it to convey a much more serious message.

Read the article in Creative Bloq.

August 2023 News RoundupAugust 2023 News Roundup

Deliveroo ups focus on improving value

In order to spur growth and move towards positive cash flow, Deliveroo is sharpening its focus on offering value to its customers.

This emphasis includes more focused marketing efforts and a rise in the prominence of deals and discounts within the app. According to CEO Will Shu, the food delivery industry is also emphasising value in all of its TV, digital, and print marketing campaigns.

Read the article in Marketing Week.

August 2023 News Roundup

Natural History Museum launches £150,000 wayfinding tender

The Natural History Museum has issued a £150,000 request for proposals for the creation of a new navigation and signage system.

When the current zoning at South Kensington was implemented, the last significant signage project was conducted out in 2007 in an effort to harmonise the signs at both its South Kensington and Tring campuses. According to the Natural History Museum, although this system is still mainly in use, some earlier signage is still there alongside more recent signs that don’t use the same model, causing inconsistency and confusion.

Read the article in Design Week.

August 2023 News Roundup

Filippo Fontana on using comics to convey complex ideas

Filippo Fontana, an illustrator of Italian and Polish descent, is well-known for his comics and editorial illustrations. With only images, Fontana must communicate lengthy, frequently complex stories when making comics, but he believes these limitations help him be more succinct. “While using words could allow me to express and communicate more complex messages, the absence of text makes the comic immediate and, above all, international,” the author observes. You can read them anywhere. “This, in my opinion, is this art form’s main strength.”

Read the article in Creative Review.

August 2023 News Roundup

Carlsberg pledges to ‘selectively’ deploy marketing spend

Carlsberg has promised to increase its marketing expenditures while using them “selectively” to maximise returns and expand its brands.

The business increased marketing expenditures by 7.2% in the first half of its fiscal year. The group owns brands like Estrella, San Miguel, and Somersby cider in addition to the Carlsberg name brand.

Read the article in Marketing Week.

August 2023 News Roundup

Young people want creative careers but don’t know how to get there

Young people have a high appetite for careers in the creative sector, according to recent research from Ravensbourne University London, but they lack knowledge about earnings, career paths, or the variety of positions available.

The London-based institution, which specialises in the creative and digital sectors, commissioned the research, which involved polling 1000 young persons between the ages of 18 and 25 during the week when the UK’s A Level results were announced.

Read the article in Design Week.

August 2023 News Roundup

Consumer confidence improves

Consumer confidence “regained momentum” in August, giving individuals much-needed hope that they are beginning to experience relief from the cost of living issue.

A five-point increase in this month’s GfK Consumer Confidence Barometer, which measures consumer confidence, was attributed to the decline in core inflation as well as increasing interest rates, rising average weekly earnings, and growing core inflation.

Read the article in Marketing Week.

Ad revenue forecast to exceed $1trn in 2024

According to predictions from Warc, when the world’s economy recovers from inflation, global advertising spending will top $1trn (£788bn) in 2019.

The estimated $963.5 billion (£739.5 billion) in worldwide advertising spending this year will reflect a 4.4% increase in the market as a whole. However, it is anticipated that the UK market will experience a 1% fall in US dollar terms in 2023.

Read the article in Marketing Week.

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media


July 2023 News Roundup

July 2023 News Roundup

Here is our round up of the news stories and industry articles that caught our eye during July 2023.


L’Oréal among first to trial ISBA’s Origin

L’Oréal is one of five advertisers scheduled to participate in the Origin cross-media measurement tool’s first live trial, and the media head of the cosmetics giant has suggested the platform might be “revolutionary” for the sector.

The goal is to develop a standard measurement tool for use across all media in order to assist advertisers in increasing efficiency by minimising waste from redundant reach and undesirable frequency. In order to assist marketers in planning, tracking, and evaluating campaigns across digital and television channels, it accomplishes this by integrating several various measuring methods into a single dataset.

Read the article in Marketing Week.

July 2023 News Roundup

Shaping the Young V&A

The Young V&A, which opens this weekend (1 July), has been given an interpretation and exhibition design by East London-based architecture and design firm AOC.

The firm was responsible with creating the visitor experience, which included the three main galleries, the welcome area, a redesign of the 2006 addition, and a new large-scale sign on the building’s outside. De Matos Ryan, a different architectural firm, worked on the structure and layout of the Victorian building.

Read the article in Design Week.

July 2023 News Roundup

Yayoi Kusama inflatable artworks wow at MIF

The show’s artwork dwarfs viewers because many of the pieces are over 10 metres tall. Fans of Kusama’s work will recognise the show’s trippy, polka-dotted forms, huge pumpkin, and mirror-enclosed infinity room, which is located inside a sizable inflatable dome.

Read the article in Creative Review.

July 2023 News Roundup

Launch of a £250,000 museum interpretation design competition by English Heritage.

For the interpretation design of a new museum that will serve as the project’s focal point at the Berwick Living Barracks in Berwick-upon-Tweed, Northumberland, English Heritage has released a $250,000 tender.

Read the article in Design Week.

July 2023 News Roundup

World Illustration Awards 2023 announces shortlist

The World Illustration Awards are an annual celebration of the top talent in the illustration industry and are presented by The Association of Illustrators in collaboration with the Directory of Illustration (USA). The World Illustration Awards are divided into ten categories, including Advertising, Editorial, and Children’s Books. Twenty category winners are recognised, and two overall winners are chosen by a 30-person jury at a special ceremony in September.

Read the article in Creative Boom.

July 2023 News Roundup

Nickelodeon rebrands

The children’s television network Nickelodeon has worked with LA-based branding and design firm Roger on its first rebranding in 14 years. The effort includes a new iteration of the channel’s iconic “Splat” logo that aims to harmonise its on-air, digital, and social brand identities.

Since the network’s inception as a studio, Roger has worked there. In his most recent assignment, Roger collaborated on design strategies for goods, branded hotels and resorts, and other internal teams’ outputs with Nickelodeon’s in-house design team.

Read the article in Design Week.

July 2023 News Roundup

How Barbie got ‘comfortable being uncomfortable’

The Barbie movie is a far cry from traditional branded entertainment. Incredibly high levels of excitement have been created for the upcoming film as its premiere next week (21 July) approaches.

According to Lisa McKnight, global head of Barbie and dolls portfolio at Mattel, “We were always clear that we did not want a live action film to be a commercial for toys.”

Read the article in Marketing Week.

July 2023 News Roundup

Pret A Manger credits subscription service for its return to profit

In its fiscal year 2022, Pret A Manger experienced a return to profitability, which it attributes to the popularity of its subscription programme.

The sandwich chain’s £50.6 million profit in 2022 marked the first time it has turned a profit since 2018. The company declared profits of £19.6 million in 2018, which was more than double the profit made last year.

Read the article in Marketing Week.

July 2023 News Roundup

Consumer confidence plummets

Consumer confidence fell sharply in July after several months of growth as the cost of living problem continued to have an impact.

Early this week, amid a dramatic decline in petrol prices, inflation dropped to 7.9%, its lowest level in more than a year, exceeding expectations. However, it has not yet had an effect on customers, who continue to face difficulties.

Read the article in Marketing Week.

About DWH

DWH is an award winning Coventry-based creative design agency offering a full range of services including:

Branding and Identity Design

Graphic Design

Web Design

Web Development

Marketing

Social Media