Here is our round up of the news stories and industry articles that caught our eye during December 2024.
How to expertly finish creative projects before the joyous holidays
Isn’t it wonderful that Christmas is approaching? Regretfully, creative professionals seldom ever use this phrase. Because even though everyone enjoys holidays, the last few weeks of the year can feel like a tightrope walk. Client requests mount, deadlines approach, and workload management becomes extremely difficult.
Find out more in Creative Boom.
Type 00 is unveiled by Jaguar during Miami Art Week.
The response to Jaguar’s new visual identity introduction last month was, to put it mildly, divided. Some were perplexed by the brand’s daring choice to abandon its recognisable “growler” logo and adopt an unabashedly modernist style. For a marque with such a rich history, the change felt bold, possibly even dangerous. Critics questioned whether this redesign would fail to connect with new audiences and alienate supporters.
Find out more in Creative Boom.
The contentious new Six Nations logo
Sports teams’ and competitions’ new logos are frequently the most controversial. After all, and with good reason, sports tend to evoke more intense passion than, say, consumer goods or fashion brands. However, the magnitude of the opposition to the new Six Nations emblem might have taken organisers by surprise.
The “electrifying action” and “vital spark of connection” of the tournament are supposed to be symbolised by the new identity. However, that spark landed on social media, which is a dry tinder, and caught fire, creating a flaming pyre of mockery that now poses a threat to the men’s competition.
Find out more in Creative Bloq.
AI might jeopardise up to €22 billion in earnings for producers of music and video
According to a worldwide study assessing the economic impact of AI in the music and audiovisual industries, which was commissioned by the International Confederation of Societies of Authors and Composers (CISAC), generative AI will see growth in both industries, but if the global copyright framework does not change, creators’ earnings are expected to decline sharply by 2028.
Find out more in Creative Industry News.
Presenting Pantone’s 2025 Colour of the Year, Mocha Mousse.
One of the most closely kept secrets in the creative world is Pantone’s Colour of the Year, which was just formally revealed. We present Mocha Mousse, a “mellow brown infused with a sensorial and comforting warmth” for 2025. This shade will establish the tone for the upcoming year in interior design, fashion, and other fields.
This yearly tradition of choosing a colour that embodies the world’s zeitgeist has been one of the most talked-about occasions in the design calendar for almost 25 years.
Find out more in Creative Boom.
Salesforce’s ambitious plans to implement 1 billion enterprise AI agents in a year
Salesforce introduced Agentforce, which heralds a new era of business-useful autonomous AI-powered agents, during its annual Dreamforce conference in September. The software may open up new avenues for marketing and advertising in addition to operational management and customer service.
Find out more in The Drum.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.