Here is our round up of the news stories and industry articles that caught our eye during September 2024.
M&S is confident enough in the fashion turnaround to launch a “curated” clothes store
It has been verified that Marks & Spencer is getting ready to open a new type of store: a stand-alone branch that will sell a “curated” selection of its beauty, menswear, and womenswear lines.
M&S intends to adopt a “test and learn” strategy at the store, which will be a single unit situated in London’s Battersea Power Station. The store will just bear the Marks & Spencer name.
Find out more in Marketing Week.
Lego announces record earnings as its collaboration approach grows
Lego, a retailer of toys, attributes its record profits to its “diverse portfolio” and “continuous strategic investments.”
Lego’s net profit increased by 16% to DKK 6bn (£680m) in the first half of 2024, with revenue rising by 13% to DKK 31bn (£3.5bn). The company claims to have “significantly outpaced” the larger toy industry. Operating profit reached a record DKK 8.1bn (£919m) with a 26% growth.
Find out more in Marketing Week.
Pre-film trailers are disrupted by Specsavers through a series of accidents
The Should’ve campaign from Specsavers has undergone numerous changes in the last twenty years, ranging from poorly positioned billboards to an abandoned van left stranded on a bollard. Now that the campaign is being carried out on movie screens, the company is picturing all the accidents that might occur if employees of Cineworld Cinemas neglected to have their eyes examined at Specsavers.
Find out more in Creative Review.
Matt Willey gives Kaos titles a human touch
In the eight-part television series Kaos, which stars Jeff Goldblum as Zeus, Janet McTeer as Hera, and David Thewlis as Hades, the well-known figures from Greek mythology live among people.
The show’s production company, Sister, and Matt Willey collaborated on the names, which purposefully steer clear of any conventionally classical allusions and instead represent the show’s modern context.
Find out more in Creative Review.
A UK watchdog accuses Google of exploiting its market dominance to obtain an unfair advantage
The Competition and Markets Authority (CMA) has accused Google of engaging in anti-competitive activity in the open-display ad tech sector in the UK.
Google’s “self-preference” and market domination, according to the watchdog, might be detrimental to thousands of UK publishers and advertisers.
It implies that Google puts rivals at a competitive disadvantage and keeps them from “competing on a level playing field.”
Find out more in Marketing Week.
According to studies, brands are “never more important in B2B marketing”
Based on a Dentsu investigation into B2B purchase decisions, brand has “never been more important” in B2B marketing.
The paper claims that this is the result of growing criticism of the usefulness of lead generating. “Demand generation/driving and converting leads” was placed third on the importance scale by B2B marketers in 2021. However, this is now only the ninth most significant.
Find out more in Marketing Week.
Ads for junk food are banned; marketers claim this will make companies “think smarter.”
There have long been regulations limiting the promotion of foods rich in fat, salt, or sugar (HFSS). The government said yesterday, September 12, that HFSS food advertising would be restricted on television and online starting next year.
Trade associations for the industry, such as ISBA and the Advertising Association, have praised the clarity this would bring.
Find out more in Marketing Week.
Presenting Tom Strom and his hilarious yet lethal illustrations
Tom Strom is a rising American illustrator with a background in tattoo art whose images will captivate you and maybe give you a little fright. But would life be the same without an occasional dose of danger?
Find out more in Creative Boom.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.