Here is our round up of the news stories and industry articles that caught our eye during March 2025.
Humane Society International UK has become Humane World for Animals
More than just a name change, Humane Society International UK has changed its name to Humane World for Animals. In addition to bringing the organisation into line with its international peers, this new brand embodies its bold, transnational goal of putting an end to all forms of animal abuse.
The redesign is a daring step forward for the animal welfare cause, backed by creative firm Nexus Studios and a star-studded campaign including pop diva Sia, directed by Johnny Kelly.
Find out more in Creative Boom.
Nostalgic fun for iced tea brand HALFDAY
Being the preferred brand in a market crowded with kombuchas, seltzers, and elixirs laced with adaptogens, where health-conscious consumers are growing more picky about what they buy, is no small task. However, sticking out was precisely the intention for HALFDAY, a ready-to-drink iced tea brand that seeks to strike a balance between nostalgic flavour and contemporary wellbeing.
The responsibility of redesigning HALFDAY’s visual identity and brand universe fell to Earthling Studio. With a strong dose of maverick fun, carefree escapism, and nostalgia for the 1990s, they gave it a daring new style.
Find out more in Creative Boom.
LinkedIn’s playful new campaign encourages Gen Z to find their next job
That nagging notion that perhaps a change is in order is something we’ve all experienced. Young professionals today are more prone than ever to look into new opportunities, whether it’s the allure of flexible scheduling, the prospect of professional advancement, or the pull of a more purpose-driven work.
This concept is emphasised in LinkedIn’s most recent campaign, Got Itchy Feet?, which takes the phrase literally to offer a light-hearted yet perceptive look at career conundrums.
Find out more in Creative Boom.
AI isn’t the ‘creative cure-all’ that some hoped
Video game companies are putting caution before change, according to the recently released Unity Gaming Report, which was unveiled today at GDC 2025. As the research notes, “AI hasn’t quite been the creative cure-all that some hoped,” suggesting that the time for generative AI to be the panacea for all of the industry’s issues is not yet here.
Find out more in Creative Bloq.
Longbottom & Cos playfully proper rebrand
Longbottom & Co., a notable brand in the tomato juice market, has established a solid reputation for quality over the years. It has long been renowned for its dedication to using freshly pressed tomatoes and all-natural, pronounceable ingredients.
However, the issue was that its visual identity evoked a generic, own-brand aesthetic rather than reflecting its premium position. Derek&Eric, a creative agency, responded by reimagining the brand and creating a new personality for Longbottom & Co. that combines British heritage with a contemporary, fun twist.
Find out more in Creative Boom.
Different Leaf evolves from cannabis magazine to creative platform
Different Leaf has been a reliable source for intelligent, superior editorial on cannabis since its launch in 2019. Established by seasoned publisher Michael Kusek, the publication established a new benchmark for examining cannabis in relation to wellness, travel, cuisine, and culture.
However, in an effort to change how cannabis is viewed and incorporated into the creative industries, Different Leaf is now changing course and relaunching as a cultural platform.
Find out more in Creative Boom.
All Flows Festival returns to Milton Keynes
Are you feeling down after February? Now, here’s something to anticipate. The atmosphere of a room filled with creative energy is really amazing. when inspiration strikes when you least expect it and thoughts flow freely.
That’s exactly what’s in store for you at All Flows 2025, the small-scale creative industries festival that’s quickly emerging as the most talked-about event for the design industry in the UK.
Find out more in Creative Boom.
Use Design To Design Change
Branding is an operating system for organisations, not only a visual identity. James Hurst’s book Use Design To Design Change, which questions traditional branding narratives and offers a practical toolkit for creating brands with purpose, is based on this idea.
Hurst builds on his initial set of workshop exercises with this second edition, incorporating strategic insights, real-world experiences, and a critical viewpoint on how brands function in a constantly shifting environment.
Find out more in Creative Boom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.