July 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during July 2023.
L’Oréal among first to trial ISBA’s Origin
L’Oréal is one of five advertisers scheduled to participate in the Origin cross-media measurement tool’s first live trial, and the media head of the cosmetics giant has suggested the platform might be “revolutionary” for the sector.
The goal is to develop a standard measurement tool for use across all media in order to assist advertisers in increasing efficiency by minimising waste from redundant reach and undesirable frequency. In order to assist marketers in planning, tracking, and evaluating campaigns across digital and television channels, it accomplishes this by integrating several various measuring methods into a single dataset.
Read the article in Marketing Week.
Shaping the Young V&A
The Young V&A, which opens this weekend (1 July), has been given an interpretation and exhibition design by East London-based architecture and design firm AOC.
The firm was responsible with creating the visitor experience, which included the three main galleries, the welcome area, a redesign of the 2006 addition, and a new large-scale sign on the building’s outside. De Matos Ryan, a different architectural firm, worked on the structure and layout of the Victorian building.
Read the article in Design Week.
Yayoi Kusama inflatable artworks wow at MIF
The show’s artwork dwarfs viewers because many of the pieces are over 10 metres tall. Fans of Kusama’s work will recognise the show’s trippy, polka-dotted forms, huge pumpkin, and mirror-enclosed infinity room, which is located inside a sizable inflatable dome.
Read the article in Creative Review.
Launch of a £250,000 museum interpretation design competition by English Heritage.
For the interpretation design of a new museum that will serve as the project’s focal point at the Berwick Living Barracks in Berwick-upon-Tweed, Northumberland, English Heritage has released a $250,000 tender.
Read the article in Design Week.
World Illustration Awards 2023 announces shortlist
The World Illustration Awards are an annual celebration of the top talent in the illustration industry and are presented by The Association of Illustrators in collaboration with the Directory of Illustration (USA). The World Illustration Awards are divided into ten categories, including Advertising, Editorial, and Children’s Books. Twenty category winners are recognised, and two overall winners are chosen by a 30-person jury at a special ceremony in September.
Read the article in Creative Boom.
Nickelodeon rebrands
The children’s television network Nickelodeon has worked with LA-based branding and design firm Roger on its first rebranding in 14 years. The effort includes a new iteration of the channel’s iconic “Splat” logo that aims to harmonise its on-air, digital, and social brand identities.
Since the network’s inception as a studio, Roger has worked there. In his most recent assignment, Roger collaborated on design strategies for goods, branded hotels and resorts, and other internal teams’ outputs with Nickelodeon’s in-house design team.
Read the article in Design Week.
How Barbie got ‘comfortable being uncomfortable’
The Barbie movie is a far cry from traditional branded entertainment. Incredibly high levels of excitement have been created for the upcoming film as its premiere next week (21 July) approaches.
According to Lisa McKnight, global head of Barbie and dolls portfolio at Mattel, “We were always clear that we did not want a live action film to be a commercial for toys.”
Read the article in Marketing Week.
Pret A Manger credits subscription service for its return to profit
In its fiscal year 2022, Pret A Manger experienced a return to profitability, which it attributes to the popularity of its subscription programme.
The sandwich chain’s £50.6 million profit in 2022 marked the first time it has turned a profit since 2018. The company declared profits of £19.6 million in 2018, which was more than double the profit made last year.
Read the article in Marketing Week.
Consumer confidence plummets
Consumer confidence fell sharply in July after several months of growth as the cost of living problem continued to have an impact.
Early this week, amid a dramatic decline in petrol prices, inflation dropped to 7.9%, its lowest level in more than a year, exceeding expectations. However, it has not yet had an effect on customers, who continue to face difficulties.
Read the article in Marketing Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
June 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during June 2023.
D&AD reveals the winners of its 2023 awards
A product design project won one of the two Black Pencils awarded this year to highlight the greatest degree of excellence, according to the 2023 award winners announced by D&AD.
The winners were revealed during two events that were held on May 24 and 25, respectively.
Read the article in Design Week.
Heinz launches first ever global brand campaign
In its 150-year history, Heinz is introducing its first global brand platform, supported by Kraft Heinz’s largest media expenditure to date.
It has to be Heinz honours consumers’ affection for Heinz products, from its beans to ketchup, and marks the brand’s first time unifying under a single worldwide strategy.
Read the article in Marketing Week.
Retail launch for disruptive eco toilet paper brand
In order to get ready for its retail launch, designers have updated the packaging for eco-friendly toilet paper company Who Gives a Crap.
Who Gives a Crap was formerly just a direct-to-consumer internet product, but it has recently been introduced in 240 Waitrose stores throughout the UK.
Read the article in Design Week.
To promote recycling, Corona takes bottles out of their advertisements.
The goal of most advertisements is to showcase the product front and centre, but beer manufacturer Corona has released a series of print and outdoor advertising in which its bottles have been purposefully left out of the picture.
Five separate spots that celebrate nature and feature sun, sea, and sand—the ideal environment for breaking open a bottle of Corona—are part of the campaign, which was developed by the advertising companies David So Paulo and David Bogotá.
Read the article in Creative Review.
Where’s the Whopper?
Burger King’s new campaign shows that, despite throwing endless Whopper adverts at customers, in the UK, chicken is king.
Read the article in Creative Review.
Kellogg drops requirement for marketers to have degrees
As part of a corporate-wide initiative to make Kellogg a more “inclusive” employer, the business will no longer require its marketers to have a degree.
Marketers will no longer be required to hold an undergraduate degree in any topic in order to work there, a business spokeswoman confirmed to Marketing Week. The only exceptions are in technical and legal positions.
According to the company, a degree “doesn’t always have a correlation” to an employee’s potential or accomplishments.
Read the article in Marketing Week.
According to a poll, digital is more effective than offline marketing channels for developing brands
More marketers believe that developing brands via digital media is more successful than using offline methods. But how much of it is being influenced by budget cuts and indicators that are simpler to monitor?
Read the article in Marketing Week.
The whole class of Grand Prize winners at the 2023 Cannes Lions Festival of Creativity
Watch a recap of all the Grand Prix winners from the 34 top awards presented in 32 categories at the Cannes Lions Festival of Creativity this year.
Ad agencies, brands, internet companies, and others descended on the south of France this week for the annual jamboree known as the Cannes Lions Festival of Creativity to attend presentations, party, and have meetings, meetings, meetings.
Read the article in Creative Review.
Design Museum uses language, laundry, dovecotes, and the deep sea to address the climate catastrophe
Design for 2022–2023 at The Design Museum In a free exhibition that will be available until September 2023, resident researchers have announced four research projects that examine how design may address the climate catastrophe.
Read the article in Design Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
May 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during May 2023.
Colin vs Cuthbert Round 2
In an advertisement that pits M&S rival Cuthbert against Aldi competitor Colin, Aldi has rekindled the caterpillar cake wars.
In the advertisement, Cuthbert, Wiggles (from Sainsbury’s), and Morris (from Morrisons) sample cakes from M&S and Aldi before concluding that they enjoy both. The caption of the advertisement then shows that Aldi’s cake costs £4.99 while the M&S counterpart costs £8.50. This is the newest incarnation of the bargain retailer’s long-running “Like Brands” campaign.
Read the article in Marketing Week.
Royal Mail stamps to commemorate the coronation of King Charles III and Queen Camilla
The four Royal Mail stamps released to commemorate the coronation of King Charles III and Queen Camilla were created utilising pictures that depict thematic wood-carved scenes.
According to Atelier Works partner Ian Chilvers, the Royal Mail-selected rostered firm followed “a compressed timescale” while working on the project. Chilvers claims that he learned about British artist Andrew Davidson after reading King Charles III’s book Harmony in order to learn more about his interests and career. Davidson had produced a wood engraving for the book jacket. Chilvers then hired Davidson to work on the stamp project.
Read the article in Design Week.
CMO tenure falls
A CMO’s average tenure is getting shorter and shorter. According to Spencer Stuart’s annual survey, CMOs at the top 100 US advertisers had only been in their positions for an average of 39 months (3.3 years) in 2022.
This is down from an average duration of service of 40 months in 2021 and represents the lowest level in more than a decade.
Read the article in Marketing Week.
British railways are looking for timepiece designs.
In collaboration with Network train, the Royal Institute of British Architects (RIBA) and the Design Museum, London have opened a design competition for a new clock to be utilised throughout the British train network.
The competition is open internationally to artists, designers, engineers and/or architects. The brief encourages collaborative groupings between people and organisations “of different size, expertise and experience” as well as students from these fields to submit applications.
Read the article in Design Week.
Eurotunnel rebranded as Le Shuttle
With a new “progressive” logo and “innovative” colour scheme, the service, now known as Le Shuttle, aims to position itself as a simpler, more environmentally friendly option to flying.
Le Shuttle is a train shuttle service that connects France and the UK and transports both people and vehicles. The modification is a part of a larger plan to revamp the Channel Tunnel journey over the following ten years.
Read the article in Design Week.
Senior marketing salaries increase ahead of inflation
In comparison to marketing directors and heads of marketing, senior marketing managers received an average compensation increase of 15.4% between April 2022 and April 2023.
Inflation has increased over the past year, placing pressure on businesses as they deal with rising prices and a downturn in consumer spending. Despite these financial difficulties, research indicates that many companies are raising their marketing wages faster than the rate of inflation.
Read the article in Marketing Week.
Which? rebrand
The UK company Which?, renowned for its product evaluations, reviews, and suggestions, has undergone a significant makeover.
The goal of the new identity is to change people’s impressions of Which? as a brand from being only a source for product reviews and white goods to one that “has a much bigger role to play in providing answers to everyday questions.”
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
We asked AI to write a promo article for our creative design agency
In our previous article, we took a look at the rise of AI in the creative and digital marketing sectors. To follow up on this, DWH’s resident marketing guru, Jonathon Bright (heretofore known as JB), wanted to put artificial intelligence to the test.
In our previous article, we took a look at the rise of AI in the creative and digital marketing sectors. To follow up on this, DWH’s resident marketing guru, Jonathon Bright (heretofore known as JB), wanted to put artificial intelligence to the test.
What better way to test the power of AI (and its potential impact on all our jobs) than by seeing how it fares at what we at DWH do best: Marketing businesses. JB asked ChatGPT to write a promotional article for DWH, and fed it our website as a reference.
The following is the completely unedited AI-generated article, created by beeps and bloops and binary in around 20 seconds. Take a look and see what you think.
DWH Creative is a premier digital marketing agency that provides top-notch services to help businesses achieve their marketing goals. With its talented team of experts, DWH Creative is committed to delivering effective and innovative solutions that help businesses increase their online presence, generate leads, and grow their customer base. In this article, we will dive into the many reasons why DWH Creative is the right choice for any business looking to make a mark in the digital world.
A Comprehensive Range of Services
One of the biggest advantages of working with DWH Creative is that they offer a comprehensive range of services that can cater to any business’s needs. From website design and development to social media management, search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing, DWH Creative can handle it all. They have a team of experts in each area, ensuring that each project receives the attention it deserves.
Customized Solutions
At DWH Creative, they understand that every business is unique, and their marketing needs may vary. That’s why they take a customized approach to each project, creating solutions that are tailored to the specific requirements of each client. They work closely with their clients to understand their business goals, target audience, and competition to develop a comprehensive marketing plan that yields results.
Experienced Team
DWH Creative’s team of experts has extensive experience in their respective fields. They keep up with the latest trends, technologies, and best practices to ensure that they are providing cutting-edge solutions to their clients. Each team member has a unique set of skills that they bring to the table, allowing DWH Creative to create comprehensive marketing strategies that are effective and efficient.
Transparent Communication
At DWH Creative, they believe that transparent communication is the key to building trust with their clients. They keep their clients in the loop throughout the project, providing regular updates and progress reports. They are always available to answer any questions or concerns their clients may have and believe in maintaining open and honest communication at all times.
Affordable Pricing
Digital marketing can be expensive, but that’s not the case with DWH Creative. They offer affordable pricing plans that can cater to any business’s budget. They have different packages to choose from, and they work with their clients to create customized solutions that are within their budget. They believe that everyone deserves access to quality digital marketing services, and they strive to make it a reality.
Proven Track Record
DWH Creative has a proven track record of success, having worked with numerous clients across different industries. They have helped businesses increase their online presence, generate leads, and grow their customer base. They are proud of their work and the results they have achieved for their clients.
Customer Satisfaction
At DWH Creative, customer satisfaction is their top priority. They are committed to providing their clients with exceptional services that meet their needs and exceed their expectations. They work hard to ensure that their clients are satisfied with the results of their project and are always available to address any concerns or issues that may arise.
In conclusion, DWH Creative is a top-notch digital marketing agency that provides customized and comprehensive solutions to businesses of all sizes. Their team of experts has extensive experience in their respective fields and is committed to delivering effective and innovative solutions that help businesses achieve their marketing goals. With their affordable pricing plans, transparent communication, and proven track record of success, DWH Creative is the right choice for any business looking to make a mark in the digital world.
Ready to hand over to the robots?
Or has reading this made you yearn for the quirky personal touches of a real human mind? At DWH, our team is made of flesh and bones, and we’re full of love for building brands and marketing businesses. If you’d like us to show you what our squishy, living brains are capable of achieving, let’s have a chat. We’re ready to prove ourselves worthy of being spared by the robot overlords.
April 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during April 2023.
Marketers not offered upskilling opportunities
According to Marketing Week’s 2023 Career and Salary Survey, 33.5% of marketers are not given opportunity to advance their talents at work.
The issue is more severe in B2C (32.9%) than B2B (30.1%), with marketers working in businesses that span both B2B and B2C experiencing the widest disparity (38%).
Read the article in Marketing Week.
Modular shape-driven typeface for England Women’s kit
For the new England women’s football uniform, Nike and Neville Brody of Brody Associates’ design studio introduced “a more modular, shape-driven aesthetic.”
Read the full article in Design Week.
Premier League teams drop gambling shirt sponsors
Campaigners against gambling claim it is “incoherent” to stop sponsorships on the front of shirts while still allowing the same advertisements to run elsewhere.
The new regulations will not have an impact on pitch-side advertising, and clubs may still have gambling sponsors on their shirt sleeves.
Read the full article in Marketing Week.
After FIFA split, passing patterns shape the identity of EA Sports FC.
EA Sports FC aims to establish its identity throughout football culture using a distinctive graphic emblem, custom typography, and an open-minded colour scheme created by Uncommon.
Triangle forms have been included into the graphic language of the EA Sports FC visual identity by Uncommon as a nod to football passing patterns and set plays.
Read the full article in Design Week.
The branding for Panzón draws heavily from Mexico City’s visual aesthetic
The distinctive street art and advertising found throughout the Mexican city served as inspiration for Saint Urbain’s branding for the Brooklyn mezcal bar and restaurant.
Read the full article in Creative Review.
Brands step up their hiring ambitions, but there are still “roadblocks”
In the coming three months, a net balance of 16.7% of businesses anticipate increasing employee levels, according to IPA Bellwether research that was exclusively compiled for Marketing Week. The numbers reflect an improvement from a net balance of 13.6% in the prior quarter and correspond to the first quarter of 2023.
Read the full article in Marketing Week.
Which design disciplines require investment to meet the 2030 sustainability targets?
We questioned designers about the areas that need to be prioritised for investment to increase sustainability in line with the Earth Day 2023 theme, “Invest in our Planet.”
Read the article in Design Week
Stoner art canon
Edition by a Swiss independent publisher Heads Together, a new book by Patrick Frey, features pieces from the ‘stoner-art canon’ that arose in the 1960s. This turbulent decade of activism resulted in “one of the greatest booms in publishing history” and finally gave rise to the Underground Press Syndicate (UPS), a grouping of newspapers from all around the world.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
March 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during March 2023.
ITV warns of declining ad revenue
ITV projects an 11% fall in first-quarter advertising revenue compared to last year, describing the first half of 2023 as “difficult” in terms of advertising revenue. The commercial broadcaster anticipates a 10-15% decline in overall ad income by April.
Read the article in Marketing Week.
Shadow culture secretary condemns government’s “complacency” with creative industries
While outlining Labour’s strategies for promoting growth throughout the creative industries, Lucy Powell, the shadow culture minister, claimed that the conservative government’s laziness over the past ten years has disadvantaged the creative sector.
Read the article in Design Week.
Public transport comes to the rescue
The Stockholm public transportation system, SL, has collaborated with the Swedish advertising firm Familjen Sthlm on a campaign that highlights the drawbacks of driving versus taking public transportation.
Read the article in Creative Review.
Female marketing leaders on ’embracing equity’ beyond International Women’s Day
In the week leading up to International Women’s Day, female executives from the CX50 list, which Marketing Week created in collaboration with Zone and Cognizant Digital Experience, provide advice to both themselves and the rest of the industry.
The topic of International Women’s Day in 2023 was the necessity to “embrace equity” (IWD). Because women “start from different places,” ensuring equal chances alone is insufficient to establish true fairness. The IWD website states that “equitable action” is necessary for true inclusion.
Read the article in Marketing Week.
Shakespeare’s Globe unveils its new season typeface
Shakespeare’s Globe has unveiled the typeface for its upcoming season, which features digitally improved copies of the woodcuts from Shakespeare’s First Folio.
The design, which was created in association with the studio Typeland, also honours the First Folio, the most recognised compilation of Shakespeare’s works that was published seven years after the bard’s passing, on its 400th anniversary. Some of his most well-known plays, including The Tempest, Comedy of Errors, and Macbeth, might not have survived without it.
Read the article in Design Week.
Cleancult’s new branding heroes the refillable
In order to be transferred into pourable, pumpable, and sprayable bottles that may be used for cleaning and subsequently refilled, all of Cleancult’s products are packaged in cartons more commonly used for milk or juice.
Robot Food was tasked with creating branding that would dispel any ambiguity surrounding this and make the refilling and reusing process obvious from the start. The Leeds-based company produced a number of central pack icons that highlight the “refillable glass companion” of each product.
Read the article in Creative Review.
Marketing strategy is the most undervalued skill
The top three skills that marketers believe organisations undervalue are marketing strategy, brand management, and data analysis, according to Marketing Week’s 2023 Career and Pay Study.
According to Marketing Week’s 2023 Career and Pay Study, organisations place the least priority on marketing strategy.
Read the article in Marketing Week.
Aston Villa FC rebrands to reach next-generation football fans
With more to come later this year, Aston Villa FC has already given fans a sneak preview of its new brand identity by Dragon Rouge with a revamped crest.
Read the article in Design Week.
Cancer Research on why it’s ‘very useful’ to have older marketers in the team
According to Philip Almond, executive head of fundraising and marketing at Cancer Research UK, effective marketers must be able to comprehend and respond to the varied experiences of older consumers.
About three-quarters (74.6%) of the 3000 marketers who participated in this year’s Marketing Week Career and Salary Study were between the ages of 26 and 45, making marketing a disproportionately young profession.
Read the article in Marketing Week.
Government and Arts Council England allocate £58.8 million to cultural venues
70 museums, public libraries, and other cultural institutions outside of London will get £58.8 million from the government’s Cultural Development Fund, according to the announcement.
The fund was established in 2019 and has three distinct streams: the Cultural Development Fund, the Libraries Improvement Fund, and the Museum Estate and Development Fund. It has a total budget of more than £200 million.
Read the article in Design Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
February 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during February 2023.
OpenAI issued an unusual warning when it announced a new service called DALL-E 2
When the artificial intelligence company OpenAI unveiled a brand-new service named DALL-E 2 in April, it issued an unexpected caution. In response to a line of text or an uploaded image, the system may produce vibrant and lifelike images, paintings, and illustrations.
Read the article in Wired.
Companies are making little headway in closing the ethnicity wage gap
It would be an understatement to suggest that the marketing sector still has a long way to go to solve its lack of ethnic diversity.
According to Marketing Week’s exclusive 2023 Career and Salary Survey, full-time marketers from ethnic minorities make 10.3% less money than their white peers on average. This number represents a small improvement over the 23.7% wage disparity that was identified in the 2022 edition.
Read the full article in Marketing Week.
2023’s identity and stage design are revealed by Eurovision
The BBC broadcast branding and stage design for the Eurovision Song Contest 2023 have been unveiled. These elements were motivated by the way that music and heartbeats naturally synchronise as well as by music’s capacity to foster international understanding.
The visual identity was created by Superunion and Ukrainian company Starlight Creative, while the stage design was overseen by New York-based production design specialist Yellow Studio. In May of this year, the UK will host the 2023 competition in Liverpool on behalf of Ukraine as the runner-up from the previous year’s competition.
Read the full article in Design Week.
Expedia’s loyalty focus is getting results
Expedia, an online travel agency, argues that its strategy to concentrate on retaining higher-value customers is starting to pay off.
On a conference call with investors yesterday (9 February), Chief Executive Peter Kern stated that the business would continue its approach of allocating marketing funds to platforms that “attract attractive long-term clients rather than just chasing short-term transactions.”
Read the feature in Marketing Week.
A potato-based bottle that you can eat, compost or dissolve
Together with the juice firm Eckes Granini, the Swedish design studio Tomorrow Machine created the biodegradable GoneShells bottle, which is made of potato and may be consumed, composted at home, or submerged in water after use.
Although Tomorrow Machine has prior experience working with research organisations and developing novel materials for the packaging sector, this is the first project in which it has started the creation of packaging material from the ground up with the intention of producing it on a wide scale. The studio’s This Too Shall Pass project, which it completed a little over ten years ago, served as the inspiration for Goneshells.
Read the article in Design Week.
Airbnb’s earnings surge following a shift in marketing spend
Two years after drastically reducing its overall marketing budget but shifting spending from performance channels to brand building, Airbnb has announced its most profitable fourth quarter ever.
In the last three months of the fiscal year, adjusted EBITDA increased to $506 million (£417 million) from $333 million (£274 million) the year before. The increase in profits came as revenues rose by 24% to $1.9 billion (£1.6 billion) over the time period, which was Airbnb’s largest fourth-quarter revenue in history.
Read the article in Marketing Week.
Soft inflatable robots to take over Bristol this summer
The six inventive winners of the Playable City development initiative have been announced. Their works include a “sci-fi-infused digital forest” and AI-dodging video games.
The six interactive projects that have been funded to display on the streets of Bristol as the winners of the Playable City Award have been unveiled by the cultural organisation Watershed.
Read the article in Design Week.
Inside IKEA’s content factory
Throughout the course of its 80-year history, Ikea has elevated its brand far beyond home furnishings, guided by the motto “to create a better everyday living for the many people.” The Swedish giant of flat-pack furniture is currently the biggest furniture retailer in the world, with more than 420 outlets scattered over more than 50 nations. Despite its expansion, it has maintained its reputation for beautifully straightforward designs, reasonable prices, and a commitment to sustainable living.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
January 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during January 2023.
The top 10 marketing moments of 2022
From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
Read the article in Marketing Week.
Trends of the year 2022
Creative Review looks back on the trends of 2022 in the worlds of design, advertising, photography, music and more.
Read the article in Creative Review.
Brewdog gold can ‘£500,000 mistake’
James Watt, the CEO and founder of BrewDog, has accepted full responsibility for many “misleading” social media posts in which he erroneously stated that customers could win a solid gold can, saying the blunder has personally cost him £470,000.
The brewery’s most recent apology mentions a contest it held between late 2020 and early 2021 in which participants could win gold cans and £15,000 worth of BrewDog stock.
Read the article in Marketing Week.
The 2022 record covers with the best artwork
The winning submission for this year is a hyperreal painting that aims to capture both restrained yearning and “the promise of soaring emancipation.”
The Ants From Up There record by UK rock band Black Country, New Road, which included a hyperreal picture by artist Simon Monk, has been named the Best Art Vinyl Award 2022 winner.
Read the article in Design Week.
Media spend returned to growth in Q4 2022
According to the most recent IPA Bellwether survey, amid high levels of pessimism, as marketers prepare for a recessionary 2023, UK marketing budgets grew in the final three months of 2022.
In the fourth quarter of 2022, a negligible net balance of 2.2% of businesses raised their overall marketing expenditures. Twenty-two percent (20.2%) of the 300 marketers polled said they had increased their marketing budgets, while eighteen percent had decreased them.
Read the article in Marketing Week.
Improved hiring intentions despite economic conditions
Despite bleak economic forecasts for the UK this year, hiring plans among brands improved in the last quarter of 2022, with over a quarter anticipating expanding their employment in the following three months.
Only slightly more than one in ten (13.6%) marketers (IPA Bellwether research collected specifically for Marketing Week) anticipate that overall employment at their companies will decline in the next three months. This indicates that a net balance of 14.1% expects a rise in headcount.
Read the article in Marketing Week.
Designing for old age
Ahead of the debut of a new exhibition exploring design to improve later life, Josephine Chanter, director of audiences at the Design Museum, laments that “the needs of older audiences are all too often overlooked by companies and designers,” despite Census 2021 results showing that 18.6% of the UK population was 65 years of age or older.
The Design Age Institute and its collaborators are now working on 10 new designs that will be included in the exhibition Designing for our Future Selves, which will debut at the museum on February 24. These designs focus on topics such as houses, health, and employment.
Read the article in Design Week.
London’s newest bid for a landmark is an electrical substation in Brent Cross
A design for an energy facility in Brent Cross Town was created by London-based artist Lakwena Maciver in her upbeat style.
It towers over the Angel of the North at a height of 21 metres, and its length is 52 metres. Unusually, an electrical substation in Brent Cross Town, a regeneration project in the city’s north, is the latest contender for a landmark designation in London.
It’s possible that the London-based artist Lakwena and the architectural firm If Do were commissioned to turn the substation into an “artwork” since they are aware that they don’t generally add sex to the skyline.
Read the article in Creative Review.
Fedrigoni has released the latest edition of its annual calendar project
The project’s contributors, who came from a variety of artistic fields, were invited to describe their conception of love, including romantic connections, heartbreak, and platonic love. Sales of the calendar this year will suitably help the British Heart Foundation in keeping with the love theme.
Read the article in Creative Bloom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
December 2022 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during December 2022.
Top CMOs discuss how to become ‘future facing leaders’
In a new series from Marketing Week sister brand Oystercatchers, in partnership with Rankin Creative, top marketers from ITV, TK Maxx, and Channel 4 will discuss the greatest obstacles and possibilities confronting CMOs.
In the video series “Through the Lens,” CMOs cover a variety of issues, including how to engage customers and build successful working relationships with agencies. Additionally, it will look at their own creative drives,
Read the article in Marketing Week.
The 2023 colour of the year
Eley Cheng, vice president and general manager of Pantone, and Laurie Pressman, vice president of the Pantone Colour Institute, both wearing items of apparel that alluded to the colourful hue to be presented, unveiled Pantone’s Color of the Year, Viva Magenta, during Art Basel Miami Beach.
Since 1994, Pantone’s forecasters have selected a Color of the Year through a process that involves “combing the world looking for new colour influences,” according to Pantone. Their experts examine “films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations as well as new lifestyles, playstyles, and socioeconomic conditions.”
Read the article in Design Week.
Inside Battersea Power Station’s Lift 109 experience
One of Battersea Power Station’s recognisable chimneys now houses a glass lift that provides tourists with a panoramic vantage point as part of the building’s most recent phased restoration.
The edifice, which previously supplied a fifth of the city’s electricity and is a recognisable element of the London skyline, was decommissioned from 1975 to 1983 and then rebuilt by WilkinsonEyre from a dilapidated state.
Read the article in Design Week.
2022 marketing year in review
Over the past 12 months, retail media in the UK has advanced significantly. By the time Boots Media Group, a full-service advertising agency, launched and Tesco Media & Insight, a self-serve platform, it was just starting to establish itself as a genuine contender for ad expenditure.
The market has exploded this year. In August, Sainsbury’s media and insight agency Nectar360 debuted its own digital trade platform, and the following month, Morrisons unveiled Morrisons Media Group. While this has been happening, Asda has worked to refine its Asda Media Partnerships
Read the article in Marketing Week.
Crisis unveils huge sculpture
Over 300,000 households may be forced into homelessness in the upcoming year in the UK due to rising inflation and continued problems with cost of living, according to new study.
Alex, a homeless character who can’t be ignored, was created by the charity Crisis in collaboration with the adam&eveDDB advertising firm and artist Sophie de Oliveria Barata.
Read the article in Creative Review.
How design can stop reoffending
InHouse Records was launched in 2017 as a “new sort of record label” that functions as a social initiative with one main goal: to avoid reoffending. It was founded on the principles of co-creation and with the very real spectre of adversity in mind. Judah Armani was interested in the application of design in prisons while studying at the Royal College of Art, and he and Neil Sartorio collaborated to develop it.
InHouse, which has been operating in and out of UK jails around the South East of England for the past five years, is billed as a “rehabilitative record label for transformation.” Armani combined his experience working in both music and design to create InHouse.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
November 2022 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during November 2022.
Dyslexia legibility and designer usability
Inconstant Regular, a new dyslexia-friendly typeface designed by Norwegian illustrator and graphic designer Daniel Brokstad, aims to “find a compromise between dyslexia intelligibility and designer usability.”
The typeface was released today as a part of the There’s Nothing Comic About Dyslexia campaign from Innocean Berlin and Dyslexia Scotland. The controversial Comic Sans typeface is one of the easiest to read for those who have dyslexia, according to the initiative, which invites designers to make their own font that is as dyslexia-friendly using the principles developed by Innocean Berlin and Dyslexia Scotland.
Read the article in Design Week.
Lidl introduces new brand character ‘Lidl Bear’
By introducing the “Lidl Bear,” a new festive brand mascot, Lidl is urging customers to put an emphasis on the value of family and friends this Christmas.
When a father mistakenly shrinks his Lidl sweater in the washer, his small daughter is inspired to put it on her teddy bear, and the bear’s adventure begins. Although the bear doesn’t speak or move, he draws a lot of attention in the Lidl aisles and is seen as the ideal mascot for the store.
Read the article in Marketing Week.
Tesco’s Christmas ad is a cheeky swipe at the UK’s political permacrisis
Nobody was shocked to learn that “permacrisis” won the Collins Dictionary’s Word of the Year for 2022. It hasn’t exactly been a year to cherish, what with the UK having its third prime minister this year, a cost of living crisis, the war in Ukraine, the climate catastrophe, and the ripple effects of Brexit.
But you’ve got to laugh, and Tesco makes an effort to encourage us to do so in its holiday advertisement, which introduces the Christmas Party and promises “more pigs in more blankets for more people” and “a referendum to see if Love Actually is the greatest Christmas film” while parodying political dramas.
Read the article in Creative Review.
New Swiss passport design depicts mountains and rivers
The Swiss government has unveiled a brand-new passport that was created by the Geneva-based design firm Retinaa SA and is based on images of rural Switzerland.
The designs “welcome you on a virtual journey through Switzerland’s 26 cantons, from the Alpine peaks down to the valleys,” a spokeswoman for Switzerland’s Federal Office of Police (Fedpol) said.
Read the article in Design Week.
Euros win sparks surge in audiences for women’s sport
Following the Lionesses’ victory at the UEFA Women’s Euros in July, more than a quarter (27%) of the 15.8 million new viewers of women’s sport in 2022 went on to watch additional female athletic content.
According to the most recent visibility report from the Women’s Sport Trust (WST) and Futures Sport and Entertainment, the historic victory has increased interest in women’s sport in the UK beyond only football.
Read the article in Marketing Week
Government releases £1.4 million tender for Expo 2025
The UK Pavilion at Expo 2025 Osaka is being designed, according to a £1.4 million tender filed by the Department for International Trade.
The Expo’s overarching topic, Designing Future Societies for Our Lives, will bring together 150 nations to examine answers to current problems. Its main goals include showcasing technological advances and exchanging knowledge on the subject, boosting trade and investment with Japan, encouraging innovation, and fostering the expansion of regional economies and SMEs.
Read the article in Design Week.
World Cup sponsor Budweiser banned from selling beer in stadiums
Less than 48 hours before the World Cup is set to start, Qatar has outlawed the sale of alcohol inside stadiums.
Budweiser, the official beer of the FIFA World Cup, is now in a precarious situation because it had been granted exclusive rights to sell beer at stadiums during games.
Well, this is awkward, the AB InBev-owned beer brand said in a now-deleted tweet from its official account.
Read the article in Marketing Week.
Sensory wound dressing wins award
The James Dyson Award 2022 global winners have been revealed, with a machine that turns plastic bottles into inexpensive 3D printer filaments and a smart sensor that measures the pH level of wounds each receiving £30,000 in research funding.
The designs for this year’s international winner and runner-up addressed challenges in the medical industry, while the sustainability winner attempted to address recycling concerns in developing nations.
Read the article in Design Week.
Dr. Martens to increase prices
After asking customers what kind of price hikes they would tolerate, Dr. Martens will increase prices by an average of 6% the next year.
However, the company claims that it is simply pricing to keep up with inflation rather than driving costs as high as its clients indicated they would be willing to endure.
Read the article in Marketing Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including: