Here is our round up of the news stories and industry articles that caught our eye during April 2023.

Marketers not offered upskilling opportunities

According to Marketing Week’s 2023 Career and Salary Survey, 33.5% of marketers are not given opportunity to advance their talents at work.

The issue is more severe in B2C (32.9%) than B2B (30.1%), with marketers working in businesses that span both B2B and B2C experiencing the widest disparity (38%).

Read the article in Marketing Week.

Modular shape-driven typeface for England Women’s kit

For the new England women’s football uniform, Nike and Neville Brody of Brody Associates’ design studio introduced “a more modular, shape-driven aesthetic.”

Read the full article in Design Week.

Premier League teams drop gambling shirt sponsors

Campaigners against gambling claim it is “incoherent” to stop sponsorships on the front of shirts while still allowing the same advertisements to run elsewhere.

The new regulations will not have an impact on pitch-side advertising, and clubs may still have gambling sponsors on their shirt sleeves.

Read the full article in Marketing Week.

After FIFA split, passing patterns shape the identity of EA Sports FC.

EA Sports FC aims to establish its identity throughout football culture using a distinctive graphic emblem, custom typography, and an open-minded colour scheme created by Uncommon.

Triangle forms have been included into the graphic language of the EA Sports FC visual identity by Uncommon as a nod to football passing patterns and set plays.

Read the full article in Design Week.

The branding for Panzón draws heavily from Mexico City’s visual aesthetic

The distinctive street art and advertising found throughout the Mexican city served as inspiration for Saint Urbain’s branding for the Brooklyn mezcal bar and restaurant.

Read the full article in Creative Review.

Brands step up their hiring ambitions, but there are still “roadblocks”

In the coming three months, a net balance of 16.7% of businesses anticipate increasing employee levels, according to IPA Bellwether research that was exclusively compiled for Marketing Week. The numbers reflect an improvement from a net balance of 13.6% in the prior quarter and correspond to the first quarter of 2023.

Read the full article in Marketing Week.

Which design disciplines require investment to meet the 2030 sustainability targets?

We questioned designers about the areas that need to be prioritised for investment to increase sustainability in line with the Earth Day 2023 theme, “Invest in our Planet.”

Read the article in Design Week

Stoner art canon

Edition by a Swiss independent publisher Heads Together, a new book by Patrick Frey, features pieces from the ‘stoner-art canon’ that arose in the 1960s. This turbulent decade of activism resulted in “one of the greatest booms in publishing history” and finally gave rise to the Underground Press Syndicate (UPS), a grouping of newspapers from all around the world.

Read the article in Creative Review.

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