Here is our round up of the news stories and industry articles that caught our eye during November 2022.

November 2022 News Roundup

Dyslexia legibility and designer usability

Inconstant Regular, a new dyslexia-friendly typeface designed by Norwegian illustrator and graphic designer Daniel Brokstad, aims to “find a compromise between dyslexia intelligibility and designer usability.”

The typeface was released today as a part of the There’s Nothing Comic About Dyslexia campaign from Innocean Berlin and Dyslexia Scotland. The controversial Comic Sans typeface is one of the easiest to read for those who have dyslexia, according to the initiative, which invites designers to make their own font that is as dyslexia-friendly using the principles developed by Innocean Berlin and Dyslexia Scotland.

Read the article in Design Week.

Lidl introduces new brand character ‘Lidl Bear’

By introducing the “Lidl Bear,” a new festive brand mascot, Lidl is urging customers to put an emphasis on the value of family and friends this Christmas.

When a father mistakenly shrinks his Lidl sweater in the washer, his small daughter is inspired to put it on her teddy bear, and the bear’s adventure begins. Although the bear doesn’t speak or move, he draws a lot of attention in the Lidl aisles and is seen as the ideal mascot for the store.

Read the article in Marketing Week.

Tesco’s Christmas ad is a cheeky swipe at the UK’s political permacrisis

Nobody was shocked to learn that “permacrisis” won the Collins Dictionary’s Word of the Year for 2022. It hasn’t exactly been a year to cherish, what with the UK having its third prime minister this year, a cost of living crisis, the war in Ukraine, the climate catastrophe, and the ripple effects of Brexit.

But you’ve got to laugh, and Tesco makes an effort to encourage us to do so in its holiday advertisement, which introduces the Christmas Party and promises “more pigs in more blankets for more people” and “a referendum to see if Love Actually is the greatest Christmas film” while parodying political dramas.

Read the article in Creative Review.

New Swiss passport design depicts mountains and rivers

The Swiss government has unveiled a brand-new passport that was created by the Geneva-based design firm Retinaa SA and is based on images of rural Switzerland.

The designs “welcome you on a virtual journey through Switzerland’s 26 cantons, from the Alpine peaks down to the valleys,” a spokeswoman for Switzerland’s Federal Office of Police (Fedpol) said.

Read the article in Design Week.

November 2022 News Roundup

Euros win sparks surge in audiences for women’s sport

Following the Lionesses’ victory at the UEFA Women’s Euros in July, more than a quarter (27%) of the 15.8 million new viewers of women’s sport in 2022 went on to watch additional female athletic content.

According to the most recent visibility report from the Women’s Sport Trust (WST) and Futures Sport and Entertainment, the historic victory has increased interest in women’s sport in the UK beyond only football.

Read the article in Marketing Week

November 2022 News Roundup

Government releases £1.4 million tender for Expo 2025

The UK Pavilion at Expo 2025 Osaka is being designed, according to a £1.4 million tender filed by the Department for International Trade.

The Expo’s overarching topic, Designing Future Societies for Our Lives, will bring together 150 nations to examine answers to current problems. Its main goals include showcasing technological advances and exchanging knowledge on the subject, boosting trade and investment with Japan, encouraging innovation, and fostering the expansion of regional economies and SMEs.

Read the article in Design Week.

November 2022 News Roundup

World Cup sponsor Budweiser banned from selling beer in stadiums

Less than 48 hours before the World Cup is set to start, Qatar has outlawed the sale of alcohol inside stadiums.

Budweiser, the official beer of the FIFA World Cup, is now in a precarious situation because it had been granted exclusive rights to sell beer at stadiums during games.

Well, this is awkward, the AB InBev-owned beer brand said in a now-deleted tweet from its official account.

Read the article in Marketing Week.

November 2022 News Roundup

Sensory wound dressing wins award

The James Dyson Award 2022 global winners have been revealed, with a machine that turns plastic bottles into inexpensive 3D printer filaments and a smart sensor that measures the pH level of wounds each receiving £30,000 in research funding.

The designs for this year’s international winner and runner-up addressed challenges in the medical industry, while the sustainability winner attempted to address recycling concerns in developing nations.

Read the article in Design Week.

November 2022 News Roundup

Dr. Martens to increase prices

After asking customers what kind of price hikes they would tolerate, Dr. Martens will increase prices by an average of 6% the next year.

However, the company claims that it is simply pricing to keep up with inflation rather than driving costs as high as its clients indicated they would be willing to endure.

Read the article in Marketing Week.

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