Here is our round up of the news stories and industry articles that caught our eye during December 2022.

December 2022 News Roundup

Top CMOs discuss how to become ‘future facing leaders’

In a new series from Marketing Week sister brand Oystercatchers, in partnership with Rankin Creative, top marketers from ITV, TK Maxx, and Channel 4 will discuss the greatest obstacles and possibilities confronting CMOs.

In the video series “Through the Lens,” CMOs cover a variety of issues, including how to engage customers and build successful working relationships with agencies. Additionally, it will look at their own creative drives,

Read the article in Marketing Week.

December 2022 News Roundup

The 2023 colour of the year

Eley Cheng, vice president and general manager of Pantone, and Laurie Pressman, vice president of the Pantone Colour Institute, both wearing items of apparel that alluded to the colourful hue to be presented, unveiled Pantone’s Color of the Year, Viva Magenta, during Art Basel Miami Beach.

Since 1994, Pantone’s forecasters have selected a Color of the Year through a process that involves “combing the world looking for new colour influences,” according to Pantone. Their experts examine “films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations as well as new lifestyles, playstyles, and socioeconomic conditions.”

Read the article in Design Week.

December 2022 News Roundup

Inside Battersea Power Station’s Lift 109 experience

One of Battersea Power Station’s recognisable chimneys now houses a glass lift that provides tourists with a panoramic vantage point as part of the building’s most recent phased restoration.

The edifice, which previously supplied a fifth of the city’s electricity and is a recognisable element of the London skyline, was decommissioned from 1975 to 1983 and then rebuilt by WilkinsonEyre from a dilapidated state.

Read the article in Design Week.

2022 marketing year in review

Over the past 12 months, retail media in the UK has advanced significantly. By the time Boots Media Group, a full-service advertising agency, launched and Tesco Media & Insight, a self-serve platform, it was just starting to establish itself as a genuine contender for ad expenditure.

The market has exploded this year. In August, Sainsbury’s media and insight agency Nectar360 debuted its own digital trade platform, and the following month, Morrisons unveiled Morrisons Media Group. While this has been happening, Asda has worked to refine its Asda Media Partnerships

Read the article in Marketing Week.

December 2022 News Roundup

Crisis unveils huge sculpture

Over 300,000 households may be forced into homelessness in the upcoming year in the UK due to rising inflation and continued problems with cost of living, according to new study.

Alex, a homeless character who can’t be ignored, was created by the charity Crisis in collaboration with the adam&eveDDB advertising firm and artist Sophie de Oliveria Barata.

Read the article in Creative Review.

December 2022 News Roundup

How design can stop reoffending

InHouse Records was launched in 2017 as a “new sort of record label” that functions as a social initiative with one main goal: to avoid reoffending. It was founded on the principles of co-creation and with the very real spectre of adversity in mind. Judah Armani was interested in the application of design in prisons while studying at the Royal College of Art, and he and Neil Sartorio collaborated to develop it.

InHouse, which has been operating in and out of UK jails around the South East of England for the past five years, is billed as a “rehabilitative record label for transformation.” Armani combined his experience working in both music and design to create InHouse.

Read the article in Creative Review.

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