Here is our round up of the news stories and industry articles that caught our eye during July 2023.
L’Oréal among first to trial ISBA’s Origin
L’Oréal is one of five advertisers scheduled to participate in the Origin cross-media measurement tool’s first live trial, and the media head of the cosmetics giant has suggested the platform might be “revolutionary” for the sector.
The goal is to develop a standard measurement tool for use across all media in order to assist advertisers in increasing efficiency by minimising waste from redundant reach and undesirable frequency. In order to assist marketers in planning, tracking, and evaluating campaigns across digital and television channels, it accomplishes this by integrating several various measuring methods into a single dataset.
Read the article in Marketing Week.
Shaping the Young V&A
The Young V&A, which opens this weekend (1 July), has been given an interpretation and exhibition design by East London-based architecture and design firm AOC.
The firm was responsible with creating the visitor experience, which included the three main galleries, the welcome area, a redesign of the 2006 addition, and a new large-scale sign on the building’s outside. De Matos Ryan, a different architectural firm, worked on the structure and layout of the Victorian building.
Read the article in Design Week.
Yayoi Kusama inflatable artworks wow at MIF
The show’s artwork dwarfs viewers because many of the pieces are over 10 metres tall. Fans of Kusama’s work will recognise the show’s trippy, polka-dotted forms, huge pumpkin, and mirror-enclosed infinity room, which is located inside a sizable inflatable dome.
Read the article in Creative Review.
Launch of a £250,000 museum interpretation design competition by English Heritage.
For the interpretation design of a new museum that will serve as the project’s focal point at the Berwick Living Barracks in Berwick-upon-Tweed, Northumberland, English Heritage has released a $250,000 tender.
Read the article in Design Week.
World Illustration Awards 2023 announces shortlist
The World Illustration Awards are an annual celebration of the top talent in the illustration industry and are presented by The Association of Illustrators in collaboration with the Directory of Illustration (USA). The World Illustration Awards are divided into ten categories, including Advertising, Editorial, and Children’s Books. Twenty category winners are recognised, and two overall winners are chosen by a 30-person jury at a special ceremony in September.
Read the article in Creative Boom.
Nickelodeon rebrands
The children’s television network Nickelodeon has worked with LA-based branding and design firm Roger on its first rebranding in 14 years. The effort includes a new iteration of the channel’s iconic “Splat” logo that aims to harmonise its on-air, digital, and social brand identities.
Since the network’s inception as a studio, Roger has worked there. In his most recent assignment, Roger collaborated on design strategies for goods, branded hotels and resorts, and other internal teams’ outputs with Nickelodeon’s in-house design team.
Read the article in Design Week.
How Barbie got ‘comfortable being uncomfortable’
The Barbie movie is a far cry from traditional branded entertainment. Incredibly high levels of excitement have been created for the upcoming film as its premiere next week (21 July) approaches.
According to Lisa McKnight, global head of Barbie and dolls portfolio at Mattel, “We were always clear that we did not want a live action film to be a commercial for toys.”
Read the article in Marketing Week.
Pret A Manger credits subscription service for its return to profit
In its fiscal year 2022, Pret A Manger experienced a return to profitability, which it attributes to the popularity of its subscription programme.
The sandwich chain’s £50.6 million profit in 2022 marked the first time it has turned a profit since 2018. The company declared profits of £19.6 million in 2018, which was more than double the profit made last year.
Read the article in Marketing Week.
Consumer confidence plummets
Consumer confidence fell sharply in July after several months of growth as the cost of living problem continued to have an impact.
Early this week, amid a dramatic decline in petrol prices, inflation dropped to 7.9%, its lowest level in more than a year, exceeding expectations. However, it has not yet had an effect on customers, who continue to face difficulties.
Read the article in Marketing Week.
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