Here is our round up of the news stories and industry articles that caught our eye during May 2025.
Why do all graphic designers use Macs?
From machine performance and dependability to Apple’s environment, astute product placement, and annoyance at needing to commit ASCII codes to memory for Windows typesetting, this Reddit question has generated a wide range of recommendations.
Apple computers and the creative industries have a long history together, as many have noted. At first, it was more often a matter of necessity than preference.Find out more in Creative Bloq.
Why you need to channel your five-year-old mind
Never before have we been so productive. Deadlines were fulfilled. I completed the tasks. However, we’ve lost something crucial along the way: room for creativity.
As if creativity were exclusive to artists and designers, we have instead confined it to specific vocations, abilities, and even personality types. People frequently assume that I must be skilled at drawing because I work in a creative field. I’m not, spoiler warning. It can be challenging to distinguish between my son’s and my own nursery artwork at times. However, in my opinion, creativity is essentially about thinking.
Find out more in Creative Bloq.
11 unexpected tips for supporting mental health at work
Mental Health Awareness Week is underway. In light of this, everyone has heard the standard advice: take pauses, stay hydrated, and take a stroll. These items aren’t usually sufficient to change your perspective, even though they can sometimes be the perfect remedy.
The truth is that you cannot just flip a switch to change from a negative to a positive frame of mind. This is because mental health is about developing long-lasting habits that promote your wellbeing every single day, not only about avoiding burnout. It involves identifying the little things that cause you to see things differently.
Find out more in Creative Boom.
Wellcome Collection’s new campaign
What is the scent of health? What does it mean to be healthy? What happens if we start asking better questions instead of pursuing answers?
This month, Wellcome Collection is launching a new destination promotion that prioritises curiosity, and these are just a handful of the prompts that are popping up all across London. The new approach, which was created by Nice and Serious, reframes the museum and library as a place to reflect, reframe, and reconsider what it means to be human in addition to positioning them as a free cultural treasure.
Find out more in Creative Boom.
10 ways to improve your 3D modelling
3D is a broad discipline with a wide range of applications, including architecture, animation, film effects, and product design. However, some components transcend all of these domains. In light of this, I’ve developed my best texturing advice for handling materials and designs.
Check out our selection of the top 3D modelling programs if you require the necessary tools. For inspiration, we’ve also compiled a list of the top 3D artwork. Here are my suggestions in the interim.
Find out more in Creative Bloq.
How Liverpool FC’s rebrand was powered by its fans
In English football, something remarkable happened recently: Liverpool FC won the Premier League title for the second time. They are now on par with Manchester United, who have both won the English championship 20 times, when you include it in addition to their 18 premier league wins from before the Premier League era.
However, it’s not the only significant story to emerge from Anfield this year. Recently, Liverpool and brand firm Bulletproof collaborated to produce an unparalleled football identity driven by supporters. This was more than just a rebrand; it was about encapsulating the spirit, voice, and unwavering conviction that characterise the club and the city.
Find out more in Creative Boom.
McVitie’s Chocolate Digestives turn 100
In a humorous campaign to commemorate the 100th anniversary of McVitie’s Chocolate Digestives, TBWA places the popular snack in the same category as the telephone and the wheel as the greatest human inventions in history. To be honest, they present a strong argument.
The campaign, which was implemented across digital, experiential, out-of-home, and public relations channels, celebrates the “Choc Dig”—as the team lovingly refers to it—as a cultural icon in a light-hearted yet deliberate manner.
Find out more in Creative Boom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.