Here is our round up of the news stories and industry articles that caught our eye during August 2024.
Adidas increases its marketing budget by 15% as “brand momentum” returns
In the second quarter that ended on June 30, the sportswear giant increased its marketing spend by 15% to €707 million (£596 million). This increase was partly attributable to funding for its latest brand campaign, “You Got This,” which coincided with the Men’s Euros and Copa América competitions this summer.
Find out more in Marketing Week.
Commercial radio is still gaining listeners’ attention
40.5 million adults over the age of 15 tuned into a commercial network each week this quarter, up from 39.1 million a year ago, indicating that UK radio listeners are shifting to commercial radio.
For the 12 weeks ending June 23, 2024, commercial radio accounted for 55% of all listening hours, according to Radio Joint Audience Research (RAJAR). At the same time in 2023, this was higher than 54.2% in Q1 and 54.5% in Q2.
Find out more in Marketing Week.
The poetic illustrations by Samar Maakaroun for an Arabic phrase book
“Haraka baraka,” which means “movement is a blessing” in English and is used throughout the Levant and much of the Arabic-speaking world, refers to the advantages of play and activity. The phrase appears in the title of a new book of Arabic proverbs authored by Pentagram partner Samar Maakaroun, who oversaw the book’s design, and SkatePal, an organisation founded in 2013 to promote skateboarding among young people in Palestine.
Find out more in Creative Review.
For Apple, Simon Landrein depicts a summer of sports
The pliable images by Simon Landrein are providing a surprising overview of several important sports, several of which will be featured in the 2024 Olympic Games.
The Paris-based cartoonist and animator, who is well-known for his colourful and daring work, has produced 23 posters for Apple’s Made on iPad campaign, which is a reimagining of the company’s classic Shot on iPhone series. The posters are on show in Paris and Marseille.
Find out more in Creative Review.
Tools and apps for mindfulness that can help creatives de-stress this summer
There’s an app for everything, be it anxiety about the upcoming summer or tension related to packing for the holidays. This August, these well chosen mindfulness applications can truly assist you in de-stressing, becoming more aware of the moment, and turning off your phone appropriately.
Find out more in Creative Boom.
Retailers are using “murky” loyalty pricing strategies, according to consumer advocacy
Consumer advocacy group Which? claims that during its investigation into retailer loyalty programs, it discovered evidence of “concerning membership pricing practices.” The majority of these “dubious” activities involved deals that weren’t “as good as they appeared.”
Retailers are using exclusive member pricing as a popular promotional tool for their loyalty members. The strategy is utilised by numerous big supermarkets, such as Tesco, Sainsbury’s, and Morrisons, in addition to other businesses like Boots and Superdrug. In the supermarket industry, loyalty pricing is presently being examined by the Competition and Markets Authority (CMA).
Find out more in Marketing Week.
Over the last ten years, global ad spending has more than doubled
This year, global advertising spending is expected to rise by 10.5% to $1.07 trillion (£820 billion), the first time it will surpass $1 trillion.
WARC’s global advertising expenditure estimate for 2024–2025 has updated its forecasts, indicating that spending on advertising will increase by 7.2% in 2025 and then by an additional 7% in 2026.
Find out more in Marketing Week.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.