Here is our round up of the news stories and industry articles that caught our eye during April 2024.
Heinz’s goal is to produce an advertisement in five days by moving “at the speed of culture.”
Since introducing its global platform “It has to be Heinz,” the food company has been able to quickly adapt to local trends and produce its most recent advertisement.
Read the article in Marketing Week.
Catfluencers square off in Sheba’s latest promo
Eight of the most well-known cats on the internet are competing to be the fastest gravy licker in a competition called The Gravy Race. Even if one in four pet owners have set up a social media profile for their animal companions, regrettably, not all of them will be able to rise to the esteemed position of “petfluencer.”
Read the article in Creative Review.
“You can’t cheat the fundamentals”: The rationale behind Prime’s demotion to bargain bin
The energy drink brand Prime Hydration, which was founded by Logan Paul and KSI on YouTube, used to have followers lining up at dawn to buy it, but these days it can be found at discount stores.
Read the article in Marketing Week.
Morrisons will offer rewards to customers who purchase specific brands more regularly
Morrison’s claims that the customised, AI-powered initiative, which it is testing, will benefit both consumers and brands by rewarding customers for buying certain brands they choose from a list.
Read the article in Marketing Week.
Good Greens’ branding celebrates the rich history of cannabis culture
The last few years have seen shops in this area start to think much more carefully about how they present themselves, with design-led companies like Superette enjoying an almost cult-like appeal as cannabis regulations continue to loosen around the world.
Read the article in Creative Review.
Netflix subscribers grow
According to Netflix, the company will no longer disclose subscription figures and will instead use engagement as a major predictor of user happiness and the company’s long-term viability.
During Q1, the streaming platform added 9.33 million new subscribers, 7.5 million more than at the same period last year. Additionally, 65% more people signed up for its ad-funded membership during this quarter than it did the previous one. With this, the total number of its subscribers falls just short of 270 million.
Read the article in Marketing Week
A solitary tree becomes a work of beauty
The latest project by the Swiss artist Klaus Littmann, Arena For a Tree, urges viewers to consider sustainability and natural themes while also issuing a strong warning about climate change. It is housed in a wooden rib structure that resembles a basket.
Read the article in Creative Boom.
A recent ad explains why munching Cheetos is the biggest risk at work
According to data by the brand, 99% of individuals eat Cheetos with their dominant hand. Fans of the infamously messy snack frequently have to use their other hand to go about their daily lives to prevent chaos caused by “Cheetle” dust.
Read the article in Creative Review
UK ad spending reaches £36.6 billion in 2023 despite a decline in actual terms.
The Advertising Association (AA) and WARC have released new data showing that the UK advertising market expanded by 6% to reach £36.6 billion in 2023.
The most recent AA and WARC Expenditure Report, however, indicates that the real terms amount reflects a 1.2% decline in spend when high inflation is taken into account. This places advertising expenditures behind the 0.1% growth in the UK economy as a whole.
Read the article in Marketing Week
Candy themed controllers
Game Stop use pick n mix inspired designs for game controllers.
Read the article in Creative Boom.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.