Here is our round up of the news stories and industry articles that caught our eye during February 2024.
Co-op joins retail media network race
With what it claims to be the first offering to give brands access to customer data in the convenience store sector in the UK, Co-op has entered the rapidly expanding retail media network market.
Read the article in Marketing Week.
Barbara Kruger’s ‘anti retrospective’
The artist’s latest exhibition at London’s Serpentine Gallery combines new video installations with recreated versions of earlier pieces to disorienting effect.
Anticipating her first solo institutional display in the UK in more than 20 years, Barbara Kruger’s remarks at the Serpentine opening were violently cut short. The offender? Better yet, Kruger’s body of work. Voice samples and clattering sound effects from her installations echoed around the room, competing with everything and everyone else for attention.
Read the article in Creative Review.
Cadbury: Walking a “tricky tightrope” between short- and long-term growth
David Clements, UK marketing lead at Cadbury parent firm Mondelez International, claims that businesses are tempted to wander from their basic values by the pressure to provide both short- and long-term growth, which can be a “tricky tightrope”.
Read the article in Marketing Week.
With a striking rebrand, Studio BND revitalises Arts for Dementia
With pride, Studio BND has unveiled Arts for Dementia’s comprehensive overhaul. “Life doesn’t end with a diagnosis,” according to the UK-based organisation, but rather, it’s the start of a new chapter in which Arts for Dementia can provide guidance to people in need.
Studio BND sought to make the project more than just a makeover; they collaborated closely with dementia patients to find inspiration for the approach, which was intended to represent the charity’s celebration of community and resilience.
Read the article in Creative Boom.
The owners of Kellogg’s and Heinz lay out plans to increase volume.
In 2023, WK Kellogg and Kraft Heinz both saw decreasing volume sales, but they were able to maintain net sales growth by raising prices. Since it appears that this approach is unsustainable this year, both discussed how they plan to increase volumes in 2024.
For many significant FMCG companies this year, including the food giants WK Kellogg Co. and Kraft Heinz, which have stated their intention to sell more product, volume expansion is a primary priority.
Read the article in Marketing Week.
Halfords warns after revenues are impacted by marketing
The retailer Halfords has warned of a loss after seeing a decline in its margins due to a rise in price promotions. Due to a decline in customer confidence and a more promotional atmosphere, Halfords has lowered its profit projections and is looking for ways to manage market volatility.
Read the article in Marketing Week.
The latest McDonald’s advertising campaign honours its role in anime culture.
The Golden Arches-inspired McDonald’s will frequently appear in many of anime fans’ favourite films and television programmes. The fast food chain’s latest campaign brings its imaginary restaurant to life in partnership with some of the biggest names in anime.
Read the article in Creative Review.
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