Here is our round up of the news stories and industry articles that caught our eye during August 2023.
How will Meta’s new targeting rules impact marketers?
The decision by Meta to now request permission from EU users before displaying them with tailored advertising may limit the capacity of advertisers to tailor their adverts on the site.
The owner of Facebook and Instagram had previously asserted “legitimate interest” under EU legislation for the processing of user data for the purpose of providing them with tailored advertisements. However, Meta has recently said that this will alter as a result of certain regulatory decisions.
Read the article in Marketing Week.
The WWF has a devastating take on the Twitter rebrand
The debate surrounding Twitter’s revamp is still raging. It’s been a tumultuous process from the name change to the crowdsourced generic logo. Although many well-known companies have made fun of X’s name and emblem, the WWF has skillfully employed it to convey a much more serious message.
Read the article in Creative Bloq.
Deliveroo ups focus on improving value
In order to spur growth and move towards positive cash flow, Deliveroo is sharpening its focus on offering value to its customers.
This emphasis includes more focused marketing efforts and a rise in the prominence of deals and discounts within the app. According to CEO Will Shu, the food delivery industry is also emphasising value in all of its TV, digital, and print marketing campaigns.
Read the article in Marketing Week.
Natural History Museum launches £150,000 wayfinding tender
The Natural History Museum has issued a £150,000 request for proposals for the creation of a new navigation and signage system.
When the current zoning at South Kensington was implemented, the last significant signage project was conducted out in 2007 in an effort to harmonise the signs at both its South Kensington and Tring campuses. According to the Natural History Museum, although this system is still mainly in use, some earlier signage is still there alongside more recent signs that don’t use the same model, causing inconsistency and confusion.
Read the article in Design Week.
Filippo Fontana on using comics to convey complex ideas
Filippo Fontana, an illustrator of Italian and Polish descent, is well-known for his comics and editorial illustrations. With only images, Fontana must communicate lengthy, frequently complex stories when making comics, but he believes these limitations help him be more succinct. “While using words could allow me to express and communicate more complex messages, the absence of text makes the comic immediate and, above all, international,” the author observes. You can read them anywhere. “This, in my opinion, is this art form’s main strength.”
Read the article in Creative Review.
Carlsberg pledges to ‘selectively’ deploy marketing spend
Carlsberg has promised to increase its marketing expenditures while using them “selectively” to maximise returns and expand its brands.
The business increased marketing expenditures by 7.2% in the first half of its fiscal year. The group owns brands like Estrella, San Miguel, and Somersby cider in addition to the Carlsberg name brand.
Read the article in Marketing Week.
Young people want creative careers but don’t know how to get there
Young people have a high appetite for careers in the creative sector, according to recent research from Ravensbourne University London, but they lack knowledge about earnings, career paths, or the variety of positions available.
The London-based institution, which specialises in the creative and digital sectors, commissioned the research, which involved polling 1000 young persons between the ages of 18 and 25 during the week when the UK’s A Level results were announced.
Read the article in Design Week.
Consumer confidence improves
Consumer confidence “regained momentum” in August, giving individuals much-needed hope that they are beginning to experience relief from the cost of living issue.
A five-point increase in this month’s GfK Consumer Confidence Barometer, which measures consumer confidence, was attributed to the decline in core inflation as well as increasing interest rates, rising average weekly earnings, and growing core inflation.
Read the article in Marketing Week.
Ad revenue forecast to exceed $1trn in 2024
According to predictions from Warc, when the world’s economy recovers from inflation, global advertising spending will top $1trn (£788bn) in 2019.
The estimated $963.5 billion (£739.5 billion) in worldwide advertising spending this year will reflect a 4.4% increase in the market as a whole. However, it is anticipated that the UK market will experience a 1% fall in US dollar terms in 2023.
Read the article in Marketing Week.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.