Here is our round up of the news stories and industry articles that caught our eye during September 2023.
Cancer Research UK refreshes its brand
In an effort to underline the impact of its work on cancer patients’ lives rather than merely the science, Cancer Research UK has updated its identity.
To reflect this, the organisation changed its tagline from “Together we will beat cancer” to “Together we are beating cancer.”
Read the article in Marketing Week.
Greenpeace dumps oil on Rugby World Cup in new campaign
With an animated campaign video that depicts the Stade de France covered in oil, the environmental organisation is addressing sportswashing ahead of the competition.
Greenpeace and Studio Birthplace teamed up to criticise the government’s handling of plastic garbage back in 2021, and they have done so again. The environmental group has its sights set on the Rugby World Cup this time around because it is sponsored by the oil and gas corporation TotalEnergies.
Read the article in Creative Review.
Paula Scher to launch graphic design course on BBC Maestro
The workshop is geared at both professional designers and people with a general interest and looks at Scher’s own practise as well as historical and contemporary works.
For the BBC Maestro platform, graphic designer Paula Scher has developed a course in graphic design that will cover topics like logo design, typography, and client collaboration.
Read the article in Design Week.
New animation turns triathletes into Vikings
Iden and Blummenfelt are depicted in the advertisement as epic Viking warriors named “Kristian the Unstoppable” and “Gustav the Great” who will compete against each other at the Paris Olympics the following year.
Read the article in Creative Review.
‘Following the money’ is key to making the case for investment
According to Pinterest’s Grace MacDonald, being able to show the revenue-generating potential of any planned expenditure is crucial for persuading key stakeholders to spend money on marketing.
Read the article in Marketing Week.
Inside the V&A’s London Design Festival
The V&A will host five projects that explore the themes of community and materiality at the centre of the London Design Festival, which is returning this year.
The V&A’s LDF commissions this year seek to highlight design’s ability to bring people together while also disclosing unseen tales and challenging viewers to reconsider their relationship with materials.
Read the article in Design Week.
Consumer confidence rises
According to the most recent GfK Consumer Confidence Barometer, despite rising personal finance confidence, people are still reluctant to share the riches.
According to the most recent Consumer Confidence Barometer from GfK, the UK public is feeling more optimistic about the future performance of the economy, but there is a risk that this emotion doesn’t accurately reflect reality.
Read the article in Marketing Week.
Facebook refreshes brand identity
Facebook has unveiled a brand revamp that includes a redesigned logo and wordmark, an extended colour scheme, and the goal of unifying its brand and enhancing accessibility.
It comes after a number of significant changes for the biggest social media platforms this year, including the surprising rebranding of Twitter to X and the introduction of Threads by Facebook’s parent firm Meta, which also owns Twitter.
Read the article in Design Week.
Johnson & Johnson unveils new logo and visual identity
The new brand for Johnson & Johnson is meant to represent broader changes within the organisation, which now has a “exclusive focus on healthcare innovation and tackling the toughest health challenges”.
The company’s pharmaceutical division Janssen will now be known as Johnson & Johnson Innovative Medicine, while the Johnson & Johnson MedTech moniker will still be used to refer to the company’s medical technology division. It was revealed earlier this year that the consumer division of J&J’s business, which includes products like Band-Aid, Listerine, and its well-known baby shampoo, would change its name to Kenvue.
Read the article in Creative Review.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.