Here is our round up of the news stories and industry articles that caught our eye during March 2024.

Marketing Week Awards 2024

The Marketing Week Awards are back and accepting entries, ready to honour the most successful, imaginative, and inventive projects and individuals in the business.

All marketing service providers, including brands, are welcome to submit their work. The awards encompass all facets of marketing, including B2B and B2C, from concept to execution.

The more than 30 categories in the awards this year are organised into three divisions: sector, channel, and special categories. These sections highlight both individual and team performance.

Find out more in Marketing Week.

Marketing Week Awards 2024

Data analysis biggest skills gap

Marketers have determined that the largest skills gap in the marketing department is in data and analytics.

36.9% of the almost 3,000 brand-side marketers surveyed for Marketing Week’s exclusive Career & Salary 2024 report cite a deficiency in data and analytics expertise within the marketing function as a business concern.

See Marketing Week for more details.

Eastpak cosplay campaign

Inspired by the thriving cosplay and Live Action Role Play (LARP) scenes, the TV commercial and posters showcase individuals adorned in flawless costumes, accessorising their looks with Eastpak bags that match in hues and designs.

The well-known brand motto, “Built to Resist,” appears in the advertisements alongside the rather less catchy one, “Resisting the dullness of reality through fantasy.”

See Creative Review for more.

AI and generative art

Refik Anadol wants to go beyond generative art’s “shiny pixels” and demystify artificial intelligence.

One of the most well-known AI artists today is Refik Anadol, a technologist and artist. Rather than merely following the trend, he has made significant contributions to its advancement.

Find out more from It’s Nice That.

March 2024 News Roundup

Shortage of expertise lead to outsourcing

A growing number of marketers report that in 2024, at least one aspect of their work was outsourced.

46.2% of marketers agree that some aspect of marketing had to be outsourced to an agency, specialist, or consultant during the past 12 months, according to Marketing Week’s exclusive Career & Salary Survey.

Find out more in Marketing Week.

Social media overrated by businesses

Social media is the most overrated skill for the second year in a row, thus marketers are starting to believe that firms overvalue digital marketing approaches.

Find out more in Marketing Week.

Olympic and Paralympic poster campaign for Paris 2024 revealed

The intricately drawn Olympic and Paralympic posters, which come together to form a diptych for the first time in the Games’ history, were created by Parisian artist Ugo Gattoni.

More in Creative Review.

March 2024 News Roundup

Watchdog probe green claims

ASOS, Boohoo and George at Asda have been told to change the way they “display, describe and promote their green credentials,” after the conclusion of an investigation by the competition watchdog.

More in Marketing Week.

Iconic fashion brand Biba

A new exhibition at the Fashion and Textile Museum in London tracks the meteoric rise and enduring legacy of fashion brand Biba – via

Find out more in Creative Review.

March 2024 News Roundup

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