Here is our round up of the news stories and industry articles that caught our eye during July 2024.
Nike ramps up innovation
Nike downgraded its 2025 projection due to lower-than-expected fourth quarter sales, and the company is now attempting to “aggressively” regain its inventive edge.
During a conference call with investors yesterday (June 27), Nike president and CEO John Donahoe stated, “We’re sharpening our focus on sport, accelerating our pace and scaling of newness and innovation, driving bigger, bolder storytelling, and elevating the entire marketplace to fuel brand distinction and be in the path of the consumer.”
Read the full article in Marketing Week
Cookies are dying for a reason
Our industry has been talking about cookies’ extinction for the past four years, almost ever pausing to consider if they were ever a decent concept in the first place.
If you work as a generalist marketer or as a CMO, you most likely know enough about “the death of the cookie” to want to inform your digital or media teams about it.
Nevertheless, the Conscious Advertising Network is advising against it as the industry gets back after an exciting week in Cannes.
Read the full article in Marketing Week
Penguin Books 2024 Cover Design Award
The popular Cover Design Award, in which aspiring illustrators and designers recreate the covers of best-selling Penguin books, has announced its winners, according to Penguin Books. This year, the judges reviewed over 1,800 submissions and selected one winner in each of the three categories (children’s, adult fiction, and adult nonfiction), along with awards for second and third place.
Read the full article in Creative Boom
What the advertising and marketing sectors want from the Labour Party
Here is a recap of what Labour promised to accomplish in its manifesto and what business wants the incoming government to focus on first, following Sir Keir Starmer’s overwhelming victory over the opposition party overnight.
Labour has pledged to “create good jobs and accelerate growth” in the film, music, gaming, and other creative industries as part of its broader industrial strategy. This is included in its creative industries sector plan.
Read the full article in Marketing Week
Discover the Top Creative Companies of 2024
Have you ever wondered which creative businesses have the finest work environments? How many companies are endorsing flexible work schedules, substantial holiday pay, and ample parental leave? Which groups are developing fresh talent and offering motivating, encouraging leadership roles?
The Top Creative Companies award winners are revealed today by If You Could, our sister firm. It features 25 businesses that have surpassed the threshold to become a top creative workplace, with the goal of recognising enterprises that offer motivating, encouraging, and exceptional work environments.
Read the full article in It’s Nice That
According to a survey, there is a pronounced generational gap in attitudes towards inclusion
A increasing gap between generational and gendered perspectives on diversity and inclusion is highlighted by the findings of new study from Clear Channel UK, which indicates that Gen Z would like to see better representation and accessibility in advertising.
The study found that 42% of Gen Z thinks that people of colour and ethnicity are significantly under-represented in advertising, with disabilities at 40%, plus-size models at 36%, older age groups at 30%, neurodivergent individuals at 30%, and LGBTQ+ groups at 27% also holding this opinion.
Find out more in Marketing Week
The direction of the creative industry and strategies for surviving the next fifteen years
Creative Boom is commemorating its 15th anniversary this month. This is an excellent chance to consider how much has changed for creatives since our inception in 2007. To be honest, though, that pales in comparison to the significant upheaval the sector is expected to undergo in the next fifteen years.
Read the article in Creative Boom
Pret A Manger scraps free coffee subscription
Pret A Manger is updating its loyalty program and doing away with the five free coffees per day deal. The firm claims that it is “time to rethink” this promotion.
Club Pret members already pay £30 per month to receive 20% off anything else in-store in addition to five complimentary drinks made by baristas each day. For a £10 monthly subscription, users will receive 50% off up to five drinks made by baristas starting in September.
Read the article in Marketing Week
Marketing Week Awards 2024 Brand of the Year shortlist revealed
Marks & Spencer, McDonald’s, Octopus Energy, Lucky Saint, and Greggs have all made the shortlist for the 2024 Marketing Week Awards Brand of the Year.
These five brands were selected from a lengthy list compiled by the editorial team of Marketing Week. The jury of more than sixty top marketing leaders then ranked the list.
Find out more in Marketing Week
Co-op launches new brand platform
Co-op is the largest cooperative firm in the UK because it is a member-led company that divides everything among its five million members, including decisions and earnings. Although it is mostly recognised as a supermarket, Co-op also manages more than 800 funeral homes, supplies other retailers, and has a wholesale company called Nisa Retail.
Full story in Creative Review
Cadbury uses AI to let you star in one of its classic ads
Cadbury has now unveiled a new Gen-AI powered tool that allows you to have your face appear on one of their iconic posters, if you’ve always wanted to be the hero of your own advertisement. This year, My Cadbury Era is a free online game to commemorate the company’s 200th anniversary. The ad is once again being launched by its agency, VCCP London.
Find out more in Creative Boom
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.