Here is our round up of the news stories and industry articles that caught our eye during June 2024.

The best new typefaces for June

All of these new June types push the boundaries of type design to provide novel, adaptable solutions, showcasing the continuous creativity for which top type designers are renowned. This month in particular, there’s a strong fusion of creative generativeness, technical expertise, and cultural inspiration.

Whether you’re searching for modern adaptability, experimental innovation, or conventional elegance, these typefaces offer something special to the table. Explore the newest selections, and we hope you discover the ideal typeface to enhance your design work in June.

Read the full article in Creative Boom.

KFC wants us to believe again

Right now, a lot of things—like software businesses, political parties, and sports teams—are vying for our belief. All KFC wants is for you to have faith in chicken.

“Believe in Chicken” parodies the universal reality that it’s difficult to know what to genuinely believe in these days given the crazy environment we live in. According to Martin Rose, ECD at Mother, the agency behind the company’s latest campaign, KFC is aware that chicken is still the one food item on which we can all consistently rely.

Read the full article in Creative Review.

Consumers feeling ‘optimistic’ about UK economy

According to GfK’s most recent Consumer Confidence Barometer, consumer confidence increased in June. According to GfK, the numbers may present a chance for marketers to “invest in their brand.”

The total consumer confidence score improved by three points from May to -14 in June. The biggest rise was seen in the general economic situation over the previous 12 months, which went from -54 last year to -32 this year, an improvement of seven points.

Find out more in Marketing Week.

AB InBev: Building brands is like a marriage

Global CMO for AB InBev Marcel Marcondes contends that brands have an obligation to use creativity successfully, and that this obligation begins with brands co-owning the responsibility to create excellent work with their agencies.

“Brand building is similar to marriage. The responsibility is always split 50/50 between the agencies and us, the clients. We take this very seriously since we co-own it, he said to the Cannes Lions audience today, June 18.

Read the article in Marketing Week.

November 2022 News Roundup

Synthetic data is as good as real

It was only an attempt to create customer data in the absence of actual customers. That night, I smelled synthetic data for the first time under Grand Central. produced by employing AI to create customers, followed by posing both qualitative and quantitative queries to these freshly established neo-consumers. After looking over the data, I posed the obvious question that would be posed to the pair hundreds of times later: “How close is it to real data?”

Find out more in Marketing Week.

New campaign highlights young football fans lost to heart disease

For the British Heart Foundation (BHF), Saatchi & Saatchi has developed a new campaign that uses football fan culture lingo to raise awareness of the problem of heart disease in young people.

The campaign revolves around twelve out-of-home (OOH) displays in towns and cities in Wales, England, and Scotland, each one honouring a young football fan who passed away from heart disease.

Find out more in Creative Review.

Global ad revenue predicted to pass $1trn for first time in 2025

According to GroupM’s most recent This Year Next Year research, global advertising revenue is predicted to rise by 6.8% in the upcoming year, putting it on pace to reach $1.1trn (£864.4bn) in 2025—a year ahead of previous estimates.

Global ad revenue is expected to increase 7.8% to $989.8 billion (£778.7 billion) this year, according to the firm, exceeding the 5.3% growth forecast in December.

Find out more in Marketing Week.

Marketers ‘preoccupied with wrong effectiveness metrics’

A new analysis from the Direct Marketing Association (DMA) claims that marketers have been using the least useful effectiveness measures. After two years of decrease, there has been a minor improvement in measuring the influence of marketing on broader company KPIs.

Read the article in Marketing Week.

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