Here is our round up of the news stories and industry articles that caught our eye during January 2024.
Marketing Week’s top marketing moments of 2023
The leading columnist for Marketing Week shares his top marketing moments of the year, ranging from the rise of AI and Tesla’s price reduction to the debate surrounding Bud Light and Barbie’s brand extension.
Read the article in Marketing Week.
Retail design in 2024
Ruud Belmans, creative director of WeWantMore, shares his predictions for retail and experience design in 2024 as part of our series on design in that year.
Read the article in Design Week.
North Face celebrates 50 years of its parka
The North Face parka was first introduced in 1973 as technical clothing for harsh environments, but it has since evolved into a timeless item of winter apparel.
Read the article in Creative Review.
AB InBev is the Olympics’ first international beer partner.
With an agreement that will see it take the lead with its non-alcoholic beer, Corona Cero, AB InBev will become the first beer sponsor of the Olympics at the global partner level.
Up until 2028, Corona Cero will serve as the official beer sponsor of the Olympic Games.
Read the article in Marketing Week.
2024 will be the “year of creative emergence” for AI
Mia Blume, the founder of Design Dept. and Designing with AI, tells us that there will be a “paradigm shift” in AI the next year as part of Design Week’s series on design in 2024.
Read the article in Design Week.
The humorous Australian Lamb ad addresses the issue of generational strife.
Every year, the brand launches its much awaited campaign, which uses barbecued lamb to bridge the generational divide.
Read the article in Creative Review.
Intention to recruit indicates modest gains.
Based on IPA Bellwether data that was privately shared with Marketing Week, three out of ten brands anticipate increased recruitment levels in the first three months of 2024.
Read the article in Marketing Week.
A new advertisement questions stereotypes about depression
The non-profit German suicide prevention group Deutsche Depressionshilfe is doing a poster campaign with the goal of changing people’s perceptions of what depression might look like.
Read the article in Creative Review.
VR as a tool to break old taboos
Despite the apparent progress we’ve made towards gender equality, there is still much work to be done in the area of women’s healthcare: a great deal of illness goes misdiagnosed or is grossly undertreated, and talking about issues like periods, which affect about half of the population, is still frowned upon.
Read the feature in Design Week.
Consumer confidence inching up
Notwithstanding ongoing worries about the cost of living, interest rates, and the state of the overall economy, consumer confidence is gradually rising.
January saw increases in each of the five components that make up GfK’s monthly Consumer Confidence Barometer, with the overall index score rising by three points. At -19, it’s still in the negative, but it’s the highest since January 2022.
Read the article in Marketing Week.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.