We asked AI to write a promo article for our creative design agency
In our previous article, we took a look at the rise of AI in the creative and digital marketing sectors. To follow up on this, DWH’s resident marketing guru, Jonathon Bright (heretofore known as JB), wanted to put artificial intelligence to the test.
In our previous article, we took a look at the rise of AI in the creative and digital marketing sectors. To follow up on this, DWH’s resident marketing guru, Jonathon Bright (heretofore known as JB), wanted to put artificial intelligence to the test.
What better way to test the power of AI (and its potential impact on all our jobs) than by seeing how it fares at what we at DWH do best: Marketing businesses. JB asked ChatGPT to write a promotional article for DWH, and fed it our website as a reference.
The following is the completely unedited AI-generated article, created by beeps and bloops and binary in around 20 seconds. Take a look and see what you think.
DWH Creative is a premier digital marketing agency that provides top-notch services to help businesses achieve their marketing goals. With its talented team of experts, DWH Creative is committed to delivering effective and innovative solutions that help businesses increase their online presence, generate leads, and grow their customer base. In this article, we will dive into the many reasons why DWH Creative is the right choice for any business looking to make a mark in the digital world.
A Comprehensive Range of Services
One of the biggest advantages of working with DWH Creative is that they offer a comprehensive range of services that can cater to any business’s needs. From website design and development to social media management, search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing, DWH Creative can handle it all. They have a team of experts in each area, ensuring that each project receives the attention it deserves.
Customized Solutions
At DWH Creative, they understand that every business is unique, and their marketing needs may vary. That’s why they take a customized approach to each project, creating solutions that are tailored to the specific requirements of each client. They work closely with their clients to understand their business goals, target audience, and competition to develop a comprehensive marketing plan that yields results.
Experienced Team
DWH Creative’s team of experts has extensive experience in their respective fields. They keep up with the latest trends, technologies, and best practices to ensure that they are providing cutting-edge solutions to their clients. Each team member has a unique set of skills that they bring to the table, allowing DWH Creative to create comprehensive marketing strategies that are effective and efficient.
Transparent Communication
At DWH Creative, they believe that transparent communication is the key to building trust with their clients. They keep their clients in the loop throughout the project, providing regular updates and progress reports. They are always available to answer any questions or concerns their clients may have and believe in maintaining open and honest communication at all times.
Affordable Pricing
Digital marketing can be expensive, but that’s not the case with DWH Creative. They offer affordable pricing plans that can cater to any business’s budget. They have different packages to choose from, and they work with their clients to create customized solutions that are within their budget. They believe that everyone deserves access to quality digital marketing services, and they strive to make it a reality.
Proven Track Record
DWH Creative has a proven track record of success, having worked with numerous clients across different industries. They have helped businesses increase their online presence, generate leads, and grow their customer base. They are proud of their work and the results they have achieved for their clients.
Customer Satisfaction
At DWH Creative, customer satisfaction is their top priority. They are committed to providing their clients with exceptional services that meet their needs and exceed their expectations. They work hard to ensure that their clients are satisfied with the results of their project and are always available to address any concerns or issues that may arise.
In conclusion, DWH Creative is a top-notch digital marketing agency that provides customized and comprehensive solutions to businesses of all sizes. Their team of experts has extensive experience in their respective fields and is committed to delivering effective and innovative solutions that help businesses achieve their marketing goals. With their affordable pricing plans, transparent communication, and proven track record of success, DWH Creative is the right choice for any business looking to make a mark in the digital world.
Ready to hand over to the robots?
Or has reading this made you yearn for the quirky personal touches of a real human mind? At DWH, our team is made of flesh and bones, and we’re full of love for building brands and marketing businesses. If you’d like us to show you what our squishy, living brains are capable of achieving, let’s have a chat. We’re ready to prove ourselves worthy of being spared by the robot overlords.
April 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during April 2023.
Marketers not offered upskilling opportunities
According to Marketing Week’s 2023 Career and Salary Survey, 33.5% of marketers are not given opportunity to advance their talents at work.
The issue is more severe in B2C (32.9%) than B2B (30.1%), with marketers working in businesses that span both B2B and B2C experiencing the widest disparity (38%).
Read the article in Marketing Week.
Modular shape-driven typeface for England Women’s kit
For the new England women’s football uniform, Nike and Neville Brody of Brody Associates’ design studio introduced “a more modular, shape-driven aesthetic.”
Read the full article in Design Week.
Premier League teams drop gambling shirt sponsors
Campaigners against gambling claim it is “incoherent” to stop sponsorships on the front of shirts while still allowing the same advertisements to run elsewhere.
The new regulations will not have an impact on pitch-side advertising, and clubs may still have gambling sponsors on their shirt sleeves.
Read the full article in Marketing Week.
After FIFA split, passing patterns shape the identity of EA Sports FC.
EA Sports FC aims to establish its identity throughout football culture using a distinctive graphic emblem, custom typography, and an open-minded colour scheme created by Uncommon.
Triangle forms have been included into the graphic language of the EA Sports FC visual identity by Uncommon as a nod to football passing patterns and set plays.
Read the full article in Design Week.
The branding for Panzón draws heavily from Mexico City’s visual aesthetic
The distinctive street art and advertising found throughout the Mexican city served as inspiration for Saint Urbain’s branding for the Brooklyn mezcal bar and restaurant.
Read the full article in Creative Review.
Brands step up their hiring ambitions, but there are still “roadblocks”
In the coming three months, a net balance of 16.7% of businesses anticipate increasing employee levels, according to IPA Bellwether research that was exclusively compiled for Marketing Week. The numbers reflect an improvement from a net balance of 13.6% in the prior quarter and correspond to the first quarter of 2023.
Read the full article in Marketing Week.
Which design disciplines require investment to meet the 2030 sustainability targets?
We questioned designers about the areas that need to be prioritised for investment to increase sustainability in line with the Earth Day 2023 theme, “Invest in our Planet.”
Read the article in Design Week
Stoner art canon
Edition by a Swiss independent publisher Heads Together, a new book by Patrick Frey, features pieces from the ‘stoner-art canon’ that arose in the 1960s. This turbulent decade of activism resulted in “one of the greatest booms in publishing history” and finally gave rise to the Underground Press Syndicate (UPS), a grouping of newspapers from all around the world.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
March 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during March 2023.
ITV warns of declining ad revenue
ITV projects an 11% fall in first-quarter advertising revenue compared to last year, describing the first half of 2023 as “difficult” in terms of advertising revenue. The commercial broadcaster anticipates a 10-15% decline in overall ad income by April.
Read the article in Marketing Week.
Shadow culture secretary condemns government’s “complacency” with creative industries
While outlining Labour’s strategies for promoting growth throughout the creative industries, Lucy Powell, the shadow culture minister, claimed that the conservative government’s laziness over the past ten years has disadvantaged the creative sector.
Read the article in Design Week.
Public transport comes to the rescue
The Stockholm public transportation system, SL, has collaborated with the Swedish advertising firm Familjen Sthlm on a campaign that highlights the drawbacks of driving versus taking public transportation.
Read the article in Creative Review.
Female marketing leaders on ’embracing equity’ beyond International Women’s Day
In the week leading up to International Women’s Day, female executives from the CX50 list, which Marketing Week created in collaboration with Zone and Cognizant Digital Experience, provide advice to both themselves and the rest of the industry.
The topic of International Women’s Day in 2023 was the necessity to “embrace equity” (IWD). Because women “start from different places,” ensuring equal chances alone is insufficient to establish true fairness. The IWD website states that “equitable action” is necessary for true inclusion.
Read the article in Marketing Week.
Shakespeare’s Globe unveils its new season typeface
Shakespeare’s Globe has unveiled the typeface for its upcoming season, which features digitally improved copies of the woodcuts from Shakespeare’s First Folio.
The design, which was created in association with the studio Typeland, also honours the First Folio, the most recognised compilation of Shakespeare’s works that was published seven years after the bard’s passing, on its 400th anniversary. Some of his most well-known plays, including The Tempest, Comedy of Errors, and Macbeth, might not have survived without it.
Read the article in Design Week.
Cleancult’s new branding heroes the refillable
In order to be transferred into pourable, pumpable, and sprayable bottles that may be used for cleaning and subsequently refilled, all of Cleancult’s products are packaged in cartons more commonly used for milk or juice.
Robot Food was tasked with creating branding that would dispel any ambiguity surrounding this and make the refilling and reusing process obvious from the start. The Leeds-based company produced a number of central pack icons that highlight the “refillable glass companion” of each product.
Read the article in Creative Review.
Marketing strategy is the most undervalued skill
The top three skills that marketers believe organisations undervalue are marketing strategy, brand management, and data analysis, according to Marketing Week’s 2023 Career and Pay Study.
According to Marketing Week’s 2023 Career and Pay Study, organisations place the least priority on marketing strategy.
Read the article in Marketing Week.
Aston Villa FC rebrands to reach next-generation football fans
With more to come later this year, Aston Villa FC has already given fans a sneak preview of its new brand identity by Dragon Rouge with a revamped crest.
Read the article in Design Week.
Cancer Research on why it’s ‘very useful’ to have older marketers in the team
According to Philip Almond, executive head of fundraising and marketing at Cancer Research UK, effective marketers must be able to comprehend and respond to the varied experiences of older consumers.
About three-quarters (74.6%) of the 3000 marketers who participated in this year’s Marketing Week Career and Salary Study were between the ages of 26 and 45, making marketing a disproportionately young profession.
Read the article in Marketing Week.
Government and Arts Council England allocate £58.8 million to cultural venues
70 museums, public libraries, and other cultural institutions outside of London will get £58.8 million from the government’s Cultural Development Fund, according to the announcement.
The fund was established in 2019 and has three distinct streams: the Cultural Development Fund, the Libraries Improvement Fund, and the Museum Estate and Development Fund. It has a total budget of more than £200 million.
Read the article in Design Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
February 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during February 2023.
OpenAI issued an unusual warning when it announced a new service called DALL-E 2
When the artificial intelligence company OpenAI unveiled a brand-new service named DALL-E 2 in April, it issued an unexpected caution. In response to a line of text or an uploaded image, the system may produce vibrant and lifelike images, paintings, and illustrations.
Read the article in Wired.
Companies are making little headway in closing the ethnicity wage gap
It would be an understatement to suggest that the marketing sector still has a long way to go to solve its lack of ethnic diversity.
According to Marketing Week’s exclusive 2023 Career and Salary Survey, full-time marketers from ethnic minorities make 10.3% less money than their white peers on average. This number represents a small improvement over the 23.7% wage disparity that was identified in the 2022 edition.
Read the full article in Marketing Week.
2023’s identity and stage design are revealed by Eurovision
The BBC broadcast branding and stage design for the Eurovision Song Contest 2023 have been unveiled. These elements were motivated by the way that music and heartbeats naturally synchronise as well as by music’s capacity to foster international understanding.
The visual identity was created by Superunion and Ukrainian company Starlight Creative, while the stage design was overseen by New York-based production design specialist Yellow Studio. In May of this year, the UK will host the 2023 competition in Liverpool on behalf of Ukraine as the runner-up from the previous year’s competition.
Read the full article in Design Week.
Expedia’s loyalty focus is getting results
Expedia, an online travel agency, argues that its strategy to concentrate on retaining higher-value customers is starting to pay off.
On a conference call with investors yesterday (9 February), Chief Executive Peter Kern stated that the business would continue its approach of allocating marketing funds to platforms that “attract attractive long-term clients rather than just chasing short-term transactions.”
Read the feature in Marketing Week.
A potato-based bottle that you can eat, compost or dissolve
Together with the juice firm Eckes Granini, the Swedish design studio Tomorrow Machine created the biodegradable GoneShells bottle, which is made of potato and may be consumed, composted at home, or submerged in water after use.
Although Tomorrow Machine has prior experience working with research organisations and developing novel materials for the packaging sector, this is the first project in which it has started the creation of packaging material from the ground up with the intention of producing it on a wide scale. The studio’s This Too Shall Pass project, which it completed a little over ten years ago, served as the inspiration for Goneshells.
Read the article in Design Week.
Airbnb’s earnings surge following a shift in marketing spend
Two years after drastically reducing its overall marketing budget but shifting spending from performance channels to brand building, Airbnb has announced its most profitable fourth quarter ever.
In the last three months of the fiscal year, adjusted EBITDA increased to $506 million (£417 million) from $333 million (£274 million) the year before. The increase in profits came as revenues rose by 24% to $1.9 billion (£1.6 billion) over the time period, which was Airbnb’s largest fourth-quarter revenue in history.
Read the article in Marketing Week.
Soft inflatable robots to take over Bristol this summer
The six inventive winners of the Playable City development initiative have been announced. Their works include a “sci-fi-infused digital forest” and AI-dodging video games.
The six interactive projects that have been funded to display on the streets of Bristol as the winners of the Playable City Award have been unveiled by the cultural organisation Watershed.
Read the article in Design Week.
Inside IKEA’s content factory
Throughout the course of its 80-year history, Ikea has elevated its brand far beyond home furnishings, guided by the motto “to create a better everyday living for the many people.” The Swedish giant of flat-pack furniture is currently the biggest furniture retailer in the world, with more than 420 outlets scattered over more than 50 nations. Despite its expansion, it has maintained its reputation for beautifully straightforward designs, reasonable prices, and a commitment to sustainable living.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
January 2023 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during January 2023.
The top 10 marketing moments of 2022
From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
Read the article in Marketing Week.
Trends of the year 2022
Creative Review looks back on the trends of 2022 in the worlds of design, advertising, photography, music and more.
Read the article in Creative Review.
Brewdog gold can ‘£500,000 mistake’
James Watt, the CEO and founder of BrewDog, has accepted full responsibility for many “misleading” social media posts in which he erroneously stated that customers could win a solid gold can, saying the blunder has personally cost him £470,000.
The brewery’s most recent apology mentions a contest it held between late 2020 and early 2021 in which participants could win gold cans and £15,000 worth of BrewDog stock.
Read the article in Marketing Week.
The 2022 record covers with the best artwork
The winning submission for this year is a hyperreal painting that aims to capture both restrained yearning and “the promise of soaring emancipation.”
The Ants From Up There record by UK rock band Black Country, New Road, which included a hyperreal picture by artist Simon Monk, has been named the Best Art Vinyl Award 2022 winner.
Read the article in Design Week.
Media spend returned to growth in Q4 2022
According to the most recent IPA Bellwether survey, amid high levels of pessimism, as marketers prepare for a recessionary 2023, UK marketing budgets grew in the final three months of 2022.
In the fourth quarter of 2022, a negligible net balance of 2.2% of businesses raised their overall marketing expenditures. Twenty-two percent (20.2%) of the 300 marketers polled said they had increased their marketing budgets, while eighteen percent had decreased them.
Read the article in Marketing Week.
Improved hiring intentions despite economic conditions
Despite bleak economic forecasts for the UK this year, hiring plans among brands improved in the last quarter of 2022, with over a quarter anticipating expanding their employment in the following three months.
Only slightly more than one in ten (13.6%) marketers (IPA Bellwether research collected specifically for Marketing Week) anticipate that overall employment at their companies will decline in the next three months. This indicates that a net balance of 14.1% expects a rise in headcount.
Read the article in Marketing Week.
Designing for old age
Ahead of the debut of a new exhibition exploring design to improve later life, Josephine Chanter, director of audiences at the Design Museum, laments that “the needs of older audiences are all too often overlooked by companies and designers,” despite Census 2021 results showing that 18.6% of the UK population was 65 years of age or older.
The Design Age Institute and its collaborators are now working on 10 new designs that will be included in the exhibition Designing for our Future Selves, which will debut at the museum on February 24. These designs focus on topics such as houses, health, and employment.
Read the article in Design Week.
London’s newest bid for a landmark is an electrical substation in Brent Cross
A design for an energy facility in Brent Cross Town was created by London-based artist Lakwena Maciver in her upbeat style.
It towers over the Angel of the North at a height of 21 metres, and its length is 52 metres. Unusually, an electrical substation in Brent Cross Town, a regeneration project in the city’s north, is the latest contender for a landmark designation in London.
It’s possible that the London-based artist Lakwena and the architectural firm If Do were commissioned to turn the substation into an “artwork” since they are aware that they don’t generally add sex to the skyline.
Read the article in Creative Review.
Fedrigoni has released the latest edition of its annual calendar project
The project’s contributors, who came from a variety of artistic fields, were invited to describe their conception of love, including romantic connections, heartbreak, and platonic love. Sales of the calendar this year will suitably help the British Heart Foundation in keeping with the love theme.
Read the article in Creative Bloom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
December 2022 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during December 2022.
Top CMOs discuss how to become ‘future facing leaders’
In a new series from Marketing Week sister brand Oystercatchers, in partnership with Rankin Creative, top marketers from ITV, TK Maxx, and Channel 4 will discuss the greatest obstacles and possibilities confronting CMOs.
In the video series “Through the Lens,” CMOs cover a variety of issues, including how to engage customers and build successful working relationships with agencies. Additionally, it will look at their own creative drives,
Read the article in Marketing Week.
The 2023 colour of the year
Eley Cheng, vice president and general manager of Pantone, and Laurie Pressman, vice president of the Pantone Colour Institute, both wearing items of apparel that alluded to the colourful hue to be presented, unveiled Pantone’s Color of the Year, Viva Magenta, during Art Basel Miami Beach.
Since 1994, Pantone’s forecasters have selected a Color of the Year through a process that involves “combing the world looking for new colour influences,” according to Pantone. Their experts examine “films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations as well as new lifestyles, playstyles, and socioeconomic conditions.”
Read the article in Design Week.
Inside Battersea Power Station’s Lift 109 experience
One of Battersea Power Station’s recognisable chimneys now houses a glass lift that provides tourists with a panoramic vantage point as part of the building’s most recent phased restoration.
The edifice, which previously supplied a fifth of the city’s electricity and is a recognisable element of the London skyline, was decommissioned from 1975 to 1983 and then rebuilt by WilkinsonEyre from a dilapidated state.
Read the article in Design Week.
2022 marketing year in review
Over the past 12 months, retail media in the UK has advanced significantly. By the time Boots Media Group, a full-service advertising agency, launched and Tesco Media & Insight, a self-serve platform, it was just starting to establish itself as a genuine contender for ad expenditure.
The market has exploded this year. In August, Sainsbury’s media and insight agency Nectar360 debuted its own digital trade platform, and the following month, Morrisons unveiled Morrisons Media Group. While this has been happening, Asda has worked to refine its Asda Media Partnerships
Read the article in Marketing Week.
Crisis unveils huge sculpture
Over 300,000 households may be forced into homelessness in the upcoming year in the UK due to rising inflation and continued problems with cost of living, according to new study.
Alex, a homeless character who can’t be ignored, was created by the charity Crisis in collaboration with the adam&eveDDB advertising firm and artist Sophie de Oliveria Barata.
Read the article in Creative Review.
How design can stop reoffending
InHouse Records was launched in 2017 as a “new sort of record label” that functions as a social initiative with one main goal: to avoid reoffending. It was founded on the principles of co-creation and with the very real spectre of adversity in mind. Judah Armani was interested in the application of design in prisons while studying at the Royal College of Art, and he and Neil Sartorio collaborated to develop it.
InHouse, which has been operating in and out of UK jails around the South East of England for the past five years, is billed as a “rehabilitative record label for transformation.” Armani combined his experience working in both music and design to create InHouse.
Read the article in Creative Review.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
November 2022 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during November 2022.
Dyslexia legibility and designer usability
Inconstant Regular, a new dyslexia-friendly typeface designed by Norwegian illustrator and graphic designer Daniel Brokstad, aims to “find a compromise between dyslexia intelligibility and designer usability.”
The typeface was released today as a part of the There’s Nothing Comic About Dyslexia campaign from Innocean Berlin and Dyslexia Scotland. The controversial Comic Sans typeface is one of the easiest to read for those who have dyslexia, according to the initiative, which invites designers to make their own font that is as dyslexia-friendly using the principles developed by Innocean Berlin and Dyslexia Scotland.
Read the article in Design Week.
Lidl introduces new brand character ‘Lidl Bear’
By introducing the “Lidl Bear,” a new festive brand mascot, Lidl is urging customers to put an emphasis on the value of family and friends this Christmas.
When a father mistakenly shrinks his Lidl sweater in the washer, his small daughter is inspired to put it on her teddy bear, and the bear’s adventure begins. Although the bear doesn’t speak or move, he draws a lot of attention in the Lidl aisles and is seen as the ideal mascot for the store.
Read the article in Marketing Week.
Tesco’s Christmas ad is a cheeky swipe at the UK’s political permacrisis
Nobody was shocked to learn that “permacrisis” won the Collins Dictionary’s Word of the Year for 2022. It hasn’t exactly been a year to cherish, what with the UK having its third prime minister this year, a cost of living crisis, the war in Ukraine, the climate catastrophe, and the ripple effects of Brexit.
But you’ve got to laugh, and Tesco makes an effort to encourage us to do so in its holiday advertisement, which introduces the Christmas Party and promises “more pigs in more blankets for more people” and “a referendum to see if Love Actually is the greatest Christmas film” while parodying political dramas.
Read the article in Creative Review.
New Swiss passport design depicts mountains and rivers
The Swiss government has unveiled a brand-new passport that was created by the Geneva-based design firm Retinaa SA and is based on images of rural Switzerland.
The designs “welcome you on a virtual journey through Switzerland’s 26 cantons, from the Alpine peaks down to the valleys,” a spokeswoman for Switzerland’s Federal Office of Police (Fedpol) said.
Read the article in Design Week.
Euros win sparks surge in audiences for women’s sport
Following the Lionesses’ victory at the UEFA Women’s Euros in July, more than a quarter (27%) of the 15.8 million new viewers of women’s sport in 2022 went on to watch additional female athletic content.
According to the most recent visibility report from the Women’s Sport Trust (WST) and Futures Sport and Entertainment, the historic victory has increased interest in women’s sport in the UK beyond only football.
Read the article in Marketing Week
Government releases £1.4 million tender for Expo 2025
The UK Pavilion at Expo 2025 Osaka is being designed, according to a £1.4 million tender filed by the Department for International Trade.
The Expo’s overarching topic, Designing Future Societies for Our Lives, will bring together 150 nations to examine answers to current problems. Its main goals include showcasing technological advances and exchanging knowledge on the subject, boosting trade and investment with Japan, encouraging innovation, and fostering the expansion of regional economies and SMEs.
Read the article in Design Week.
World Cup sponsor Budweiser banned from selling beer in stadiums
Less than 48 hours before the World Cup is set to start, Qatar has outlawed the sale of alcohol inside stadiums.
Budweiser, the official beer of the FIFA World Cup, is now in a precarious situation because it had been granted exclusive rights to sell beer at stadiums during games.
Well, this is awkward, the AB InBev-owned beer brand said in a now-deleted tweet from its official account.
Read the article in Marketing Week.
Sensory wound dressing wins award
The James Dyson Award 2022 global winners have been revealed, with a machine that turns plastic bottles into inexpensive 3D printer filaments and a smart sensor that measures the pH level of wounds each receiving £30,000 in research funding.
The designs for this year’s international winner and runner-up addressed challenges in the medical industry, while the sustainability winner attempted to address recycling concerns in developing nations.
Read the article in Design Week.
Dr. Martens to increase prices
After asking customers what kind of price hikes they would tolerate, Dr. Martens will increase prices by an average of 6% the next year.
However, the company claims that it is simply pricing to keep up with inflation rather than driving costs as high as its clients indicated they would be willing to endure.
Read the article in Marketing Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
October 2022 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during October 2022.
Royal Mint releases designs for 50p coin featuring King Charles III
The 50p coin, which will go into circulation later this year, was unveiled today by the Royal Mint as the first coin to include King Charles III’s likeness. King Charles III personally approved the official coinage portrait, which was made by British sculptor Martin Jennings.
As the coins are manufactured by The Royal Mint over the coming months, the 50p coin will go into circulation to commemorate the momentous event of the King’s ascension.
Read the full article in Design Week.
Ritson’s ‘foolproof’ system for marketing budgets
Ritson advises marketers to set budgets in three steps: fit your budget to the size of your organisation, optimise the long and short terms, and accurately measure them.
Read the full article in Marketing Week.
Netflix ad-supported inventory ‘nearly sold out’
According to Jeremi Gorman, Netflix’s president of worldwide advertising, “hundreds” of advertisers are already on board for the launch of its ad-supported tier in November.
On a press conference call held today (October 13), Gorman stated that the streaming behemoth was “almost sold out” of all of its inventory at launch. This was in response to Netflix’s announcement of the new tier.
Read the full article in Marketing Week.
The design of symbols over the centuries
The idea of symbolism is fascinating because even the most basic objects can carry meaning, according to Colin Salter, author of the recently released book 100 Symbols that Changed the World.
His most recent work explores the genesis and narratives of symbols that have had a significant impact on human culture and daily life. Salter attempts to explain the development of symbols over time, from 18,000 BCE until 2020, and investigates the effects they have had.
Read the full article in Design Week.
The Future Factory’s new identity
A business development firm called The Future Factory focuses on lead generation, or generating new business for other businesses, primarily creative agencies. However, before the organisation could assist others, it needed a new, eye-catching brand that would bring in new clients and make it very clear what the Future Factory does.
Read the full article in Creative Review.
Brand’s hiring intentions drop
According to IPA Bellwether research obtained exclusively for Marketing Week, there has been a “substantial deterioration” in the employment intentions of businesses due to rising expenses and a potential recession on the horizon.
With a net balance of 10.1% of marketers anticipating higher employment at their own companies in three months, overall personnel numbers are still expected to increase.
Read the full article in Marketing Week.
Wellcome Collection’s show explores the cultural history of sight
With historical artefacts, vintage images of eyewear trends, and a virtual reality project that depicts the progression of blindness, In Plain Sight examines the various ways we see and are perceived.
However, our relationship with sight goes much beyond the science of it; whether it be the spiritual and cultural connotations of eyes and blindness, or how closely our own identities are entwined with our eyeglasses.
Read the article in Creative Review.
How will AI impact the future of the design industry?
Some experts have suggested that artificial intelligence (AI) would be used to eliminate “uninteresting” repetitive work, while others believe it poses an existential danger to the creative industries. This argument centres on the role AI will play in the future of the creative industries.
As part of the Creative Futures inquiry, the House of Lords Communications and Digital Committee convened this week to hear from cross-sector leaders.
Read the article in Design Week.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
September 2022 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during September 2022.
Digital most in-demand skill
According to new statistics from LinkedIn, marketers believe that knowledge of digital marketing is the skill that employers are most looking for.
Globally, social media marketing, search engine optimization, and experience in digital marketing are the top three skills listed by marketers on their LinkedIn accounts. Fourth on the list is marketing strategy, followed by understanding of Adobe Photoshop, email marketing, and content.
Read the article in Marketing Week.
Five research methods that are on shaky ground
Each research firm has a methodology it wishes to market, however the following five should be thrown out by marketers.
In the course of doing what I do for a job, I occasionally find myself being asked to work with a research method that I had assumed had long since died of shame. Of course, I express my ifs and buts, but I usually back down in the sake of team peace or because a research firm has already been hired that only operates in a particular manner.
Read the article in Marketing Week.
Can grocery delivery apps compete with traditional supermarkets amid the cost of living crisis
Over the past ten years, convenience culture has drastically changed practically every area of daily life for consumers. For many of us, it’s difficult to recall a time before we relied on Uber to get us from point A to point, binge-watched a new TV show on one of the many streaming services available, or had supper brought to our door by Deliveroo. Could our weekly food shop be poised to undergo a similar change if the rash of “on-demand” grocery delivery applications that have appeared over the last couple of years is any indication?
Read the article in Creative Review.
Ads paused, plans on hold: How the industry is paying tribute to Queen Elizabeth II
Following the death of Queen Elizabeth II, the industry is pausing plans and suspending advertising in tribute to the UK’s longest-serving monarch.
Read the article in Marketing Week.
The Energy Show exhibition explores the design possibilities of new solar technologies
The exhibition explores how solar energy has evolved over the past century and how it can help us transition to a post-fossil fuel future in the twenty-first.
The Het Nieuwe Institut in Rotterdam has launched The Energy Show, which explores what the world might be like if it was powered entirely by solar energy.
Read the article in Design Week.
John Lewis says new brand promise is ‘fundamental’
According to Sharon White, chair of the John Lewis Partnership, there has been a “positive response” to John Lewis’s ‘For all life’s moments’ marketing promise, which was introduced last week.
She added that the positioning, which took the place of John Lewis’s long-standing “Never knowingly undersold” statement, is “only the beginning.” She emphasised that the prior posture, which includes a lot more, is “very different” from the previous tagline, which was a “price promise.”
Read the article in Marketing Week.
What does the mini-budget mean for marketers?
Today, the UK’s largest package of tax cuts in 50 years was presented by Kwasi Kwarteng, the new Chancellor of the Exchequer, along with some significant reforms and tax breaks for businesses.
Speaking to Parliament this morning (September 23), Kwarteng said that there are “too many impediments for enterprise” and that growth is now “not as great as it should be.” The administration has set an ambitious growth rate target of 2.5% in the medium term, promising “a new approach for a new era,” and asserting that this will result in sustainable funding for public services and raise living standards.
Read the article in Marketing Week.
New typographic identity for London Fire Brigade
The typeface honours the hand-painted letters found on vintage fire trucks, and this influences the organization’s wordmark.
Foundry Sans, the predecessor to LFB, was developed in 1990 by Freda Sack and David Quay, co-director and designer of The Foundry Types. A “headline typeface” with “special qualities personal to LFB” was required by the company more than 20 years later, according to Stuart de Rozario, co-director and designer of the foundry. At the end of 2021, Studio Sutherl& joined the 18-month project to assist with its progress.
Read the article in Design Week.
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August 2022 News Roundup
Here is our round up of the news stories and industry articles that caught our eye during august 2022.
Marketing bodies welcome delay of Google’s third-party cookie ban.
Organizations representing the marketing sector applaud Google for delaying the blocking of third-party cookies until at least the second half of 2024 and urge advertisers to “use this time wisely.”
Since the ban was first announced in 2020, Google has postponed it twice. It was first postponed to late 2023 in June of last year from when it was originally scheduled to go into force in January of this year.
Read the article in Marketing Week.
HP leans into the hybrid working debate
One of the more unexpected results of the Covid-19 pandemic is the change in office working for many, and the debates that have accompanied this change.
A tongue-in-cheek campaign shows the joys of flexible life compared to office based working.
Read the article in Creative Review.
V&A has announced its programme for the London Design Festival
The V&A has unveiled its schedule for the 20th London Design Festival (LDF), which includes a live glassblowing workshop and a 3D-printed sculpture constructed from marine plastic trash.
The V&A will serve as the festival’s official hub for the 13th consecutive year and house eleven exhibits and installations made by designers around the globe. Each piece will reflect the concept of “transformation” and was specially commissioned for LDF.
Read the article in Design Week.
William Hill preps for winter World Cup
With a new campaign aimed at generating enthusiasm before the World Cup in November, the bookmaker hopes to build upon its “solid roots.”
With a new corporate logo and a 360-degree campaign that celebrated sports fans’ “coming together” post-Covid, last year was William Hill’s “largest” year yet for marketing.
Read the article in Marketing Week.
Tabasco unveils a spicy new visual identity
The history of Tabasco sauce by McIlhenny Company is illustrious. Edmund McIlhenny established the company in 1868 on Avery Island in Louisiana, where he also created the original red hot pepper sauce recipe.
The business is still run and owned by a family on Avery Island. The crew aboard NASA’s space shuttles and Queen Elizabeth are just two of its many admirers.
Read the article in Creative Review.
British Gas’s brand health worsens as profits swell
Although British Gas’ parent firm Centrica announced a five-fold increase in operating earnings last month, new data shows that the brand’s health is actually declining over time as customers struggle with the escalating energy crisis.
British Gas’s index score among its own customers, which is a gauge of overall brand health, fell 16 points between January 1 and August 1 of this year, from a score of 17.9 to 1.9, according to YouGov’s BrandIndex tool.
Read the article in Marketing Week.
‘Path of least resistance’: How consumer spending behaviour is adapting to inflation
According to research that Kantar provided exclusively with Marketing Week, while 47% of consumers have reduced or anticipate to reduce their overall spending as a result of inflation this year, shoppers are also determined to prevent any significant changes to their present lifestyles.
According to Kantar, consumers will really accept 75% of price hikes for groceries or clothing rather than forego the item completely.
Read the article in Marketing Week.
V&A East seeks consultancy to design its brand identity
The design of The V&A East’s brand identity is the subject of a tender that will cost between £50,000 and £100,000 to complete.
The chosen design firm will be tasked with creating tangible and digital brand touchpoints for both V&A East locations, the V&A East Museum and the V&A East Storehouse, which will open at Here East in 2024. (opening on the Stratford Waterfront in 2025). The brand rules for both visual and non-visual media are included.
Read the article in Design Week.
Deliveroo pulls back on marketing spend as inflation softens demand
Deliveroo pulled back on marketing spend over the second quarter of 2022, as the impact the cost of living crisis is having on consumer spending became more apparent.
According to the online food delivery company, growth slowed sequentially in the second quarter compared to the first, with gross transaction value (GTV) growth in constant currency terms down from 12% in Q1 to 2% in Q2. GTV reached £3.6bn for the first half.
Read the article in Marketing Week.
Is it time for “a revolution” in packaging symbols?
It is quite evident that when it comes to recycling, we are experiencing a communication crisis. Customers are left in the dark by current systems, trying to make sense of confusing word, picture, and colour combinations. People simply aren’t aware of what can be recycled or how to properly dispose of packaging.
The laws differ in every county and every region. There are variously coloured trash cans, and while some recyclers accept mixed rubbish, others only accept specific items. Additionally, if you are one of the fortunate ones to have access to this facility in your community, you might need to travel to particular supermarkets or stores to recycle a particular sort of packaging.
Read the article in Design Week.
To Have & To Hold collects the best paper bag designs of the last century
This rare collection of paper bags, gathered by Tim Sumner and released as a zine, is exquisitely straightforward and simply stunning. It provides a glimpse into design fads from bygone times.
Designer Tim Sumner was introduced to the UCLan Ephemeral Archive by his professor Andy Bainbridge about ten years ago when he was wrapping up his studies at the University of Central Lancashire. The archive rescues and preserves often transient items including posters, pamphlets, and packaging.
Read the article in Design Week.