Here is our round up of the news stories and industry articles that caught our eye during October 2022.

Royal Mint releases designs for 50p coin featuring King Charles III

The 50p coin, which will go into circulation later this year, was unveiled today by the Royal Mint as the first coin to include King Charles III’s likeness. King Charles III personally approved the official coinage portrait, which was made by British sculptor Martin Jennings.

As the coins are manufactured by The Royal Mint over the coming months, the 50p coin will go into circulation to commemorate the momentous event of the King’s ascension.

Read the full article in Design Week.

Ritson’s ‘foolproof’ system for marketing budgets

Ritson advises marketers to set budgets in three steps: fit your budget to the size of your organisation, optimise the long and short terms, and accurately measure them.

Read the full article in Marketing Week.

Netflix ad-supported inventory ‘nearly sold out’

According to Jeremi Gorman, Netflix’s president of worldwide advertising, “hundreds” of advertisers are already on board for the launch of its ad-supported tier in November.

On a press conference call held today (October 13), Gorman stated that the streaming behemoth was “almost sold out” of all of its inventory at launch. This was in response to Netflix’s announcement of the new tier.

Read the full article in Marketing Week.

The design of symbols over the centuries

The idea of symbolism is fascinating because even the most basic objects can carry meaning, according to Colin Salter, author of the recently released book 100 Symbols that Changed the World.

His most recent work explores the genesis and narratives of symbols that have had a significant impact on human culture and daily life. Salter attempts to explain the development of symbols over time, from 18,000 BCE until 2020, and investigates the effects they have had.

Read the full article in Design Week.

The Future Factory’s new identity

A business development firm called The Future Factory focuses on lead generation, or generating new business for other businesses, primarily creative agencies. However, before the organisation could assist others, it needed a new, eye-catching brand that would bring in new clients and make it very clear what the Future Factory does.

Read the full article in Creative Review.

Brand’s hiring intentions drop

According to IPA Bellwether research obtained exclusively for Marketing Week, there has been a “substantial deterioration” in the employment intentions of businesses due to rising expenses and a potential recession on the horizon.

With a net balance of 10.1% of marketers anticipating higher employment at their own companies in three months, overall personnel numbers are still expected to increase.

Read the full article in Marketing Week.

Wellcome Collection’s show explores the cultural history of sight

With historical artefacts, vintage images of eyewear trends, and a virtual reality project that depicts the progression of blindness, In Plain Sight examines the various ways we see and are perceived.

However, our relationship with sight goes much beyond the science of it; whether it be the spiritual and cultural connotations of eyes and blindness, or how closely our own identities are entwined with our eyeglasses.

Read the article in Creative Review.

How will AI impact the future of the design industry?

Some experts have suggested that artificial intelligence (AI) would be used to eliminate “uninteresting” repetitive work, while others believe it poses an existential danger to the creative industries. This argument centres on the role AI will play in the future of the creative industries.

As part of the Creative Futures inquiry, the House of Lords Communications and Digital Committee convened this week to hear from cross-sector leaders.

Read the article in Design Week.

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