Video and Animation

Consumers expect brands to have up-to-date social media channels, and keeping on top of this can help you to build brand trust and develop an audience. However, it’s not worth just sticking something on your feed and hoping for the best. For meaningful engagement and a consistent brand image, you need a targeted social media campaign, and video should be a key element in this.

Video is absolutely huge on social media. As well as long-form content like vlogs and how-to videos, more and more platforms now offer short-form snippets like TikTok, YouTube Shorts and Instagram Reels. This allows you to capture the attention of potential customers while respecting the ever-decreasing attention span of digital audiences for quick, cost-effective social wins.

Animated videos and eye-catching visual effects are perfect for boosting engagement and adding a little interactivity to your brand. A huge benefit of animation over live action video is that the possibilities are literally endless. If you want to create a fantasy world or take your brand to space, we can achieve that for you – and for a significantly lower budget than doing them in real life!

The DWH team can support you across the entire animation journey, from character creation and storyboarding through to final animation and distribution. We can also export your video in whichever format suits the application best, from sharing-friendly gifs to 4K HD video and more. We can even combine 2D and 3D elements with live action video to capitalise on the latest exciting animation trends.

Events and exhibitions are busy, bustling and full of opportunities – if you can break through the noise and get your brand seen, that is. Videos are a great way to demonstrate your products and services or to showcase your brand, and they’re particularly useful sales tools in an overstimulating environment like in-person events.

As well as quickly engaging people through audio and visual stimulation, video is super accessible. A large screen with subtitles can be seen and understood even from far away, so if your exhibition booth is particularly busy, you can still get your message across. Video content is also handy to engage with people when your event reps are busy and give them a better idea of what you have to offer.

Training videos are a time-saving and engaging way to explain how to use products, and are suitable for both technical and non-technical audiences. In written form, some ideas can be difficult to understand, but a carefully crafted video can convey the steps in a visual way that’s easy to follow, accompanied by clarifying written and spoken instructions as needed. By better explaining how to use a product, training videos help to boost conversions and customer satisfaction, leading to more sales and boosted brand loyalty.

As well as applications within your marketing strategy, training videos have a variety of applications for businesses in both corporate and customer-facing industries. Whether teaching your employees correct procedures, delivering health and safety information, or showing visitors how to engage with your experience, the accessibility of the video format can turn abstract concepts into consumable, easy-to-understand content.

Sometimes, the best way to explain something is through a visual medium like pictures and videos. Written or verbal information can be hard to follow, particularly if you’re presenting a fairly technical concept to an inexperienced audience. In fact, customers are 4 times as likely to watch a video about a product as they are to read about it. Video demonstrations on your website allow you to better engage the viewer and give them a much clearer understanding of what you have to offer.

Whether through video, 2D animation or 3D visualisation, video product demonstrations are an extremely cost-effective sales tool. They can be sent directly to prospects without the need for a sales rep to visit in person, and offer a quick and easy explanation that shows your product in action. We can complete your video with exciting graphics, sounds, music or even a voiceover to boost engagement and information retention.