Here is our round up of the news stories and industry articles that caught our eye during May 2026.
LEO, the men’s hair loss brand that ditches the gloss
In the field of men’s hair loss, branding has always taken a glossy approach. It frequently features flawless teeth, gym bros, and cautious, clinical messaging that skirts the topic as if it’s something to be embarrassed of.
Established by the same family that founded Farjo-Saks, one of the most reputable hair restoration brands in the UK, LEO blends decades of medical knowledge with a modern, approachable methodology. However, because it was going into a competitive market, it had to stand out rather than just make a lot of noise.
Find out more in Creative Boom.
The best new typefaces for May 2026
In terms of the world, a large portion of 2026 has felt like we are perched on a brink. However, the world continues to turn as type designers continue to do what they have always done, which is to improve people’s lives one character at a time. A 500-year-old Bible, a Times Square billboard, a twig in a Swiss woodland, and a plate of Spanish biscuits are just a few examples of the pleasing variety of May’s new releases.
Find out more in Creative Boom.
Strongbow leans into its Britishness
The new Strongbow ad, titled Refreshing the Nation, comes at a moment when British identity is in crisis and being pulled in many different directions at once. In response, filmmaker Glenn Kitson uses well-known symbols of British culture in the main movie, such as seagulls, bars, and the weather, all of which are accompanied by the iconic song “Fit But Don’t You Know It” by The Streets.
Find out more in Creative Review.
Design that delivers
Only when design is accountable for its effects can it transform culture, alter behaviour, and lessen harm. Few fields make this more evident than packaging and brand messaging, when every material selection, aesthetic choice, and tactical action has practical ramifications.
For a long time, packaging has been a significant source of needless waste, and brand messages have influenced the consumer values that motivate it. Although many designers and businesses have advocated for improved methods of delivering goods to customers, the sector is currently facing a more comprehensive reckoning.
Find out more in Creative Review.
Have your views on AI changed?
It seemed inevitable that the discussion about AI in the creative industry would continue. Anxiety predominated a year ago, with many fearing that instruments trained on the work of others would take jobs, identities, and the whole notion of what it meant to manufacture something. After a full year, the situation has become much more complex.
Find out more in Creative Boom.
How brands are advertising AI
Nearly everyone is thinking about artificial intelligence (AI), but the companies bringing this technology to the general public confront a unique difficulty due to the abundance of false information, politics, and noise around it. Lynsey Atkin, creator and partner of the design firm Baby Teeth, says, “On paper, how wonderful to not be shouting into a disengaged void.” However, in practice, this implies that those who are weary of the rhetoric may find it tedious. Although artificial intelligence is incredibly fascinating, the way it is discussed in many forums is simplistic, repetitious, and even aggressive.
Find out more in Creative Review.
CR’s guide to the 2026 UK degree shows
Universities and design schools throughout the nation will be honouring the work of its 2026 alumni in the upcoming months. As always, we have the inside scoop on the dates and locations of these presentations.
These programs continue to be among the greatest ways for CR’s viewers to identify up-and-coming talent in the early stages of their careers. They provide an overview of the concepts, aesthetics, and issues influencing the upcoming generation of creatives, ranging from graphic design to illustration, photography, product design, and more.
Find out more in Creative Review.
What’s the hardest part of being a creative?
You won’t receive much compassion from those outside the creative business if you ever try to explain why your job is challenging. Individuals in what they consider to be “real jobs” will shake their heads and tell you that you’re “not exactly down a mine.” Even if they have a point—we are paid to do what we love—it doesn’t imply that our work doesn’t occasionally suck.
Find out more in Creative Boom.
Model-making genius unveils the world’s smallest coffee shop
In Milan’s Brera neighbourhood, a queue is growing outside a building on Corso Garibaldi, and no one inside is especially shocked. The public is pressed up against the glass, straining to get a better look at something in the window: a little Parisian apartment block, no taller than a wine bottle, that discreetly contains a functional coffee maker. Technically, none of this is supposed to be happening yet, but today is the press day for De’Longhi’s “World’s Smallest Coffee Shops” installation. The general public is not invited. The public has not been informed of that.
Find out more in Creative Boom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.