Here is our round up of the news stories and industry articles that caught our eye during September 2026.
New Ikea Sweden ads come with a twist
Advertisements for furniture typically present a simple outlook on life. The homes shown in advertisements are often devoid of the clutter that the great majority of us live with, but there may be the occasional book or blanket draped carelessly on a chair.
Through a series of outdoor installations with a twist, a new advertisement by NoA Åkestam Holst in Sweden seeks to illustrate the reality of our untidy lives and how Ikea can help us tidy up.
Find out more in Creative Review.
Big Issue marks 35th anniversary
Big Issue, a weekly street newspaper in Britain, is celebrating its 35th birthday this year with a spectacle. Paste Present Future, a visual history of protest and street art featuring 35 contemporary artists, is presented by creative firm Grow Up in partnership with Uncle.
Some of the biggest names in art, graphic design, and other fields, such as Anthony Burrill, Jamie Reid, Jeremy Deller, Stanley Donwood, D*Face, Sarah Maple, Cold War Steve, Modern Toss, and Led By Donkeys, are involved in the project, which is taking place all across London. In response to the topic, “What’s your big issue?” each was asked to submit a new or current piece of work.
Find out more in Creative Review.
Dyson’s new ad breaks down the power of the CameraJet toothbrush
James Dyson has long been renowned for his ability to reimagine commonplace objects in ways that alter your perception of them, both in terms of their functionality and appearance. Now, he’s focused on the common toothbrush, an instrument about which we assumed we already knew everything.
Well, well, think think. As has been extensively reported this week, the Dyson CameraJet is a “camera viewing, gap finding, jet washing, liquid flossing, mouthwash dispensing, technique teaching, live streaming, plaque blasting, precision cleaning toothbrush.”
Find out more in Creative Review.
Royal College of Art bringing communication and design together in one school
Do you recall how everyone used to sit in their own little silos and never interact with one another? When a graphic designer wasn’t allowed near strategy, and the strategists commented on visual designs at their peril? Whether you considered those to be the “good old days” or not, they have undoubtedly passed.
Regardless of your title—graphic designer, product designer, motion designer, etc.—you are effectively expected to do a little bit of everything at the drop of a hat these days since that is what the industry expects.
Find out more in Creative Boom.
New Alzheimer’s Research UK campaign
Finding a hopeful angle for a disease as devastating as dementia is challenging, but Alzheimer’s Research UK achieves exactly that in its newest campaign. Developed by the independent agency Beyond, “The First One” deliberately avoids the traditional charity approach of using guilt or pity to drive donations—a tactic the organization labels “sadvertising.”
Find out more in Creative Review.
McVitie’s emphasises its Britishness
McVitie’s is doubling down on nostalgia for its latest TV campaign, following the recent viral success of its social media Jaffa Cakes eclipse ad. The new commercial, titled “There’s only one that brings us all together,” unites several of the brand’s classic biscuits—including Ginger Nuts, Rich Tea, Club, Jaffa Cakes, and Digestives—in a single spot. The ad highlights how McVitie’s fosters everyday human connections across modern settings, from workplaces to prenatal yoga classes, blending contemporary scenarios with a comforting, sentimental tone that reflects the brand’s deep-rooted heritage.
Find out more in Creative Review.
Guinness modernises without needing a new logo
The design press’s fascination with Guinness advertising stems from a strict historical mandate dating back to the brand’s early days. For its first 170 years, the Irish stout company relied solely on the quality of its product and completely avoided advertising, only shifting its approach after a post-World War I sales slump prompted the owning family to demand that all marketing match the exceptional craftsmanship of the beer itself. You can read more about Guinness advertising history on the official brand platform.
Find out more in Creative Boom.
The best new fonts for September 2026
As summer fades and autumn routines kick in, professionals are returning to their desks with a fresh batch of typography releases to explore. This month’s standout typefaces include a socially conscious Victorian grotesque and an updated take on Peignot by Production Type. Designers can also dive into Castillon, a unique serif that blends Estonian calligraphic styles with British and French traditions, as well as Vee by Tüpokompanii, which debuts as a modern companion to the classic 1907 Bauer Venus.
Find out more in Creative Boom.
People Like Us exposes the inequality of automated hiring processes
UK non-profit People Like Us has launched a protest campaign targeting automated hiring software, following new data revealing that AI recruitment tools disadvantage ethnic minority job seekers. Created in collaboration with Copenhagen agency Worth Your While, the campaign—titled “Reject the Rejections”—features a four-minute film highlighting the systemic barriers and unique hurdles diverse candidates face in the modern tech-driven application process.
Find out more in Creative Review.
175 years of the New York Times
The New York Times is commemorating its 175th anniversary by uniquely honoring both its historic journalism and its commercial legacy. To mark the milestone, the publisher collaborated with design agency Studio Dumbar on a film capturing its storytelling heritage, while concurrently launching an in-house marketing initiative titled “175 Years of Advertising”. Centred around a detailed retrospective of iconic archive ads, the campaign explores how commercial messaging mirrors and foreshadows major cultural shifts while directly funding independent journalism
Find out more in Creative Review.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.