Here is our round up of the news stories and industry articles that caught our eye during March 2026.
The art of visual commentary
Designer Tomato Košir creates work for a range of commercial and editorial clients. Most of the time he’s involved in “constructing comprehensive visual identity systems” for various brands and organisations, and then teaching students to do the same without “inducing existential crises”. The other side to his practice involves visual commentary, typically in the form of mag covers and editorial illustrations on timely, newsworthy topics.
Find out more in Creative Review.
A century of French sign painting
The most recent book from Letterform Archive Books, the San Francisco museum and nonprofit education center’s brand, may be right for you if you’ve ever paused to admire a faded shopfront or imagined the arc of a gilded serif.
Find out more in Creative Review.
Yorkshire Tea’s new campaign
There are times in life when the positive things are necessary. Something a little more thoughtful than the typical bag-dunked-in-a-mug method. A little something extra. You may call it a Yorkshire Gold.
The new Yorkshire Tea campaign by Lucky Generals is based on such concept. Additionally, it is carried out with the warmth, humour, and working-class knowledge you would expect from a company that is essentially a national institution. (And the best tea, in my humble opinion! If I may say that!
Find out more in Creative Boom.
Barkhouse hotel
There is tension at the core of every creative brief. Making it “premium but accessible” or “bold but timeless” are typical examples. However, the tension was more tangible in Crown Creative’s work on Barkhouse, a brand-new, opulent dog hotel and daycare on Manhattan’s West 25th Street. Create something that appeals to affluent New Yorkers and feels authentically designed for their dog pals.
Find out more in Creative Boom.
Turning experiments into commissions
Linda Merad, a freelance illustrator, appreciates the freedom that comes with working outside of a conventional studio setting, even if it requires embracing some unpredictability. Regarding her career as a freelancer, she says, “This status suits my profession.”
Find out more in Creative Review.
Primark spoofs high fashion
With a new integrated campaign that replaces the high street with high spectacle, Primark is stepping up the drama for spring. Shockingly Chic, designed by VCCP, sets the retailer’s most recent assortment in a high-end, haute couture setting, with models perched atop skyscrapers, draped over horses, and hanging from helicopters. There is a twist, though.
Find out more in Creative Review.
The best new fonts for March
So far, March has been a painful month. The Middle East crisis is throwing a long shadow over an already uneasy global mood, energy bills are rising, and markets are shaking. Talking about typefaces may seem trivial at times like these. In reality, though, I would contend otherwise.
During times of instability, intelligent, long-lasting, and authentically crafted design is more important than ever. Additionally, the typographic releases this month present a strong argument in favour of that viewpoint.
Find out more in Creative Boom.
Sprite unveils refreshing new identity
Driven by a desire to reaffirm its connections with the cultural spaces it has “always belonged to,” Sprite has teamed up with London-based creative agency for people on a new global identity. This upgrade is a slight modification of Sprite’s visual style, making it more punchy and appropriate for the current market rather than a full rebrand.
Find out more in Creative Review.
Why this new ice-cream brand only makes sense after dark
There is a specific type of brief that comes packed. Not in the sense of being difficult or complex, but rather in the sense that the work literally tells you what it needs to be because the revelation is so clear and unexpected. Snooz seems to have been one of those.
Find out more in Creative Boom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.