Here is our round up of the news stories and industry articles that caught our eye during February 2026.
Spark 2026
February in Barcelona is more than just the weather, though it certainly helps. This year, the focus is on Spark 2026, Integrated Systems Europe’s new creative exhibition that brings together producers of Netflix and game designers, as well as experts in virtual production and the creators of Tomorrowland.
Find out more in Creative Boom.
A more discreet approach to AI wearables
CES may seem a bit intimidating to those who are not part of the regular tech crowd. Demos turn into spectacles, screens pile on top of one another, and new gadgets that promise to be quicker, smarter, and more intelligent every year are introduced.
After the dust settles, it’s a little simpler to see past the ostentatious futurism and concentrate on well-made, functional things.
Find out more in Creative Boom.
New report warns generative AI is already costing creators their jobs
A major new study that calls for immediate action on generative AI and creators’ rights was co-launched today by the Association of Illustrators (AOI) and four prominent creator-led organisations.
Is it called Brave New World? One of the most comprehensive studies to date on how uncontrolled AI is changing creative work in the UK—and not in a positive way—is Justice for Creators in the Age of GenAI.
Find out more in Creative Boom.
Inside Adobe’s Creative Collective
Are you tired of talking about AI? I’m not shocked because a lot of it seems like folks yelling into thin air. One group maintains that robots will replace humans in the workforce. The majority of us are caught in the middle, attempting to find out how to use these technologies without losing our heads (or our livelihoods), while another says AI will liberate us all.
Find out more in Creative Boom.
What Aardman’s latest big move teaches us about creative survival
You’ll frequently see a fingerprint in the plasticine if you look closely at Wallace, the cheese-loving, tech-building Yorkshireman who, along with his quiet, patient dog Gromit, became the breakthrough hero of Bristol’s Aardman Animations. One frame at a time, human fingers have sculpted his face into tiny bumps and imperfections. These fingerprints might be some of the most watched in British film history. Additionally, they will go on a full orchestra tour of the United Kingdom in 2026.
Find out more in Creative Boom.
UK government reveals expanded finance package to help creative businesses scale
As part of a larger initiative to unlock growth capital throughout the industry, the UK government has announced a significant financial push to assist creative enterprises in scaling.
The measures, which were unveiled in conjunction with The Big Creative UK Investment Summit in London, are a component of the government’s Creative Industries Sector Plan and represent an increased role for the British Business Bank in supporting creative businesses.
Find out more in PocketGamer.
What Olympics branding teaches us about emotional design
The opening of each Olympic Games is the same. Everybody has a different view about the logo. We don’t like it. Then we put up with it. We then discuss it. We talk about symbolism, colour, typography, and whether something is bold enough, too odd, or not odd enough. The Games then begin. All of that suddenly doesn’t matter.
Launch films or guidelines are not included into brands designed for international athletic events. The upset, the injury, the comeback, the picture finish, the unexpected victory, the tears—these are the moments we can’t unsee.
Find out more in Creative Review.
Koto builds characterful retro-futurist world
A thorough brand evolution for MachineX, the decentralised exchange establishing itself at the center of the so-called Machine Economy, has been revealed by global creative studio Koto. If you think it sounds like complicated Web3 lingo, that’s exactly what Koto set out to do.
Find out more in Creative Review.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.