Here is our round up of the news stories and industry articles that caught our eye during January 2026.
The 2025 Trends of the Year from Creative Review
This is the Creative Review 2025 roundup, which includes their favourite movie posters, book covers, adverts, album covers, magazine covers, games, and music videos of the year, as well as an analysis of the trends in branding, advertising, artificial intelligence, social media, and photography.
Find out more in Creative Review.
Mindful Chef unveils brand refresh
The UK’s top-tier healthy recipe box service, Mindful Chef, presented a brand makeover developed in collaboration with independent branding and design firm Mother Design.
Find out more in Creative Boom.
From questionable McRibs to Quaker fibs
Mark Ritson enters 2026 with strong opinions about how absurd brand naming conventions are. His counsel? If you believe you’ll get away with it, embrace the chaos.
Find out more in The Drum.
Norwex unveils first-ever rebrand
Known for its chemical-free cleaning cloths, Norwex is a direct-selling company with aspirations to broaden its product line beyond home care to include skincare and personal care, all the while honing its sustainability credentials.
In order to get ready for this big change in course, the family-run company inevitably underwent its first complete rebranding in its thirty-year history under the leadership of London-based consultant The Workroom.
Find out more in Creative Boom.
Fred. Olsen Cruise Lines launches ‘Hybrid AI’ campaign
The campaign, which was created in association with Blunt House and produced under the direction of nmatic.ai, seeks to set Fred apart. Olsen in a cutthroat cruise market by emphasising the emotional experience of sailing with the brand, which is less concrete than locations or amenities.
Find out more in Creative Boom.
How a childhood movie obsession turned into a career
While everyone enjoys films like Jurassic Park and Toy Story and the captivating art of vintage Disney animation, not everyone pursues this passion as a career. Pat Imrie began as a freelance 3D generalist and worked in film and high-end visual effects for more than ten years before turning his boyhood passion for the greatest ’90s films into a 17-year career throughout the creative sectors.
Find out more in Creative Bloq.
Gü unveils a global rebrand
Purchasing a package of Gü is more than just dessert for many British households. The brand’s recognisable ramekins are now among the most frequently used items in UK kitchens; they may be used as paint pots, candle holders, snack bowls, and more. Few food brands generate that degree of love, and even fewer are able to claim that type of afterlife.
Find out more in Creative Boom.
The Big Creative UK Investment Summit
Steph McGovern will host the historic Big Creative UK Investment Summit, which will highlight the remarkable investment possibilities found in the UK’s creative industry. The Summit, which will take place on February 17, 2026, at King’s Place in London, will expand on the success of the previous year’s sold-out event, which included a showcase of more than sixty innovative companies, live investor pitching, and an extensive schedule of keynote addresses and panel discussions.
Find out more in Creative UK.
About DWH
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.