Here is our round up of the news stories and industry articles that caught our eye during October 2025.
OpenAI’s ChatGPT push marks a new era
AI is causing rapid change in the planet. So quickly that many people aren’t aware of how drastically life has changed already. Today’s launch of OpenAI’s first extensive brand campaign seems to be the most obvious proof yet that this change is only becoming faster.
The movies, which are available in the US, UK, and Ireland, show the little times when ChatGPT helps, including when someone is trying to figure out a recipe, organise a trip, or finally perform a set of pull-ups. Every narrative is based on actual prompts and presented as though the technology were just another tool in the room. More important than the final product is the silent fulfilment that comes from completing a task.
Find out more in Creative Boom.
The best new typefaces for October 2025
A sense of purpose and ambition is evident in the type releases for October, which has arrived with a confident enthusiasm. Our collection shows how foundries are pushing more boundaries than we’ve seen in a while, from pixel-based projects that celebrate productive constraints to architectural inspirations derived from Danish modernism.
Find out more in Creative Boom.
Why brands are going custom with type
A bespoke typeface used to be a luxury good only owned by multinational conglomerates with enormous expenditures. As the kind of gem in the crown of a design system that may take years to construct and cost a small fortune, you could even claim that it was considered excessive.
Consider Cereal from Airbnb or TCCC Unity from Coca-Cola. Although it is undoubtedly noteworthy, most firms that operate outside of that exclusive realm have generally been unable to afford this creative ownership.
Find out more in Creative Boom.
Have I missed the boat at 40?
All of these anxieties are all too real, let’s face it. Despite their inventiveness and glitz, the creative industries have traditionally been tightly linked to teenage culture. Social media reinforces this impression by displaying an endless supply of up-and-coming talent at every design festival, gallery exhibition, and awards ceremony.
However, that is not the whole story. This story has a different side that honours perspective, experience, and the assurance that only comes with time.
Find out more in Creative Boom.
Spike Jonze’s movie shows how filmmakers can really use AI
The Tiger, directed by Spike Jonze and starring Gucci, is a remarkable film and branding work. It combines modern topics and a White Lotus-like ambiance with bold brand storytelling and aesthetics, as well as slick photography and excellent acting from an ensemble cast that includes Demi Moore, Ed Norton, and Elliot Page.
Find out more in Creative Bloq.
Why talent alone isn’t enough to make it as a concept artist for movies
In the film industry, concept artists do much more than just imagine fanciful animals, technology, settings, and costumes; they are fundamentally storytellers and problem solvers. For this reason, a lot of people in the field believe that success requires more than just artistic talent.
Find out more in Creative Bloq.
What Dolly Parton can teach brands
Dolly Parton offers some very wise counsel. For both individuals and brands. Because brands need to start with a clear understanding of who they are and project from a strong brand foundation if they want long-term success rather than just short-term spikes.
Naturally, the most astute marketers are aware of this. Building long-term growth on precarious foundations or covering up an old brand narrative with flimsy or reactive one-offs is not an option.
Find out more in Creative Boom.
How brands are using illustration
Have you seen the recent rise in the use of illustrations in branding, packaging, and advertising? I most definitely have, and I don’t believe it’s a coincidence from the perspective of a journalist covering the design profession.
Brands are telling me more and more that they’re realising that illustration has advantages over photography. Specifically, the capacity to develop fresh, custom worlds that captivate audiences and convey morals with unmatched clarity.
Find out more in Creative Boom.
A deep dive into the Turner Prize identity 2025
This year, Bradford hosted the Turner Prize, one of the most prestigious contemporary art prizes in the world, for the first time. Therefore, it makes sense that this is also the first time that its identity feels so strongly shaped by its environment.
Find out more in Creative Boom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.