Here is our round up of the news stories and industry articles that caught our eye during February 2025.
Cadbury’s ‘Made to Share’ campaign
‘Made to Share’, Cadbury’s most recent integrated campaign, has once again caught the spirit of daily kindness. The chocolate company has unveiled limited-edition Dairy Milk bars that honour the little but significant actions that unite people, created in partnership with its international creative firm VCCP and using packaging created by Bulletproof.
The iconic Cadbury Dairy Milk packaging has been whimsically redesigned as the campaign’s centrepiece. These limited-edition bars use clever chunk distinctions to recognise the various roles people play in daily scenarios, giving a humorous tribute to the way we naturally share chocolate with friends and family.
Find out more in Creative Boom.
Illustrators North launches in Northern Ireland
It may be a lonely life, as anyone who has pursued a solo career knows. It’s easy to become caught up in your own little world, even if you love what you do. Ashwin Chacko and Clive McFarland believe that this is particularly true for illustrators.
They understand how isolated it may be because they are authors and illustrators too. In order to create a vibrant professional community of illustrators in Northern Ireland, they founded Illustrators North.
Find out more in Creative Boom.
Christie’s first AI art auction provokes fierce debate
Auction houses have already begun experimenting with AI art. ‘Autonomous AI artist’ Botto earned $351,600 at Sotheby’s last year. However, Christie’s choice to have a whole AI art auction this month is drawing a lot of criticism.
It is scarcely unexpected that there is dispute. In addition to the concern that AI would eliminate jobs for artists, many of the most well-known AI picture generators of today were trained on copyrighted content without authorisation. AI art isn’t always stealing, though. For those who oppose image generation, is this the proper battle?
Find out more in Creative Bloq.
The V&A unveils new brand
The V&A has introduced a bold new visual identity for its employer brand, created by design firm Wonderhood, in an effort to draw in and keep diverse talent. The museum is using this new approach as it deals with a changing job market following the epidemic, which has changed how people perceive work, especially in the creative industries.
With a large collection of art, design, and performance, the V&A is one of the best museums in the world, having been founded in 1852. Though the museum has been there for more than 173 years, it has also been burdened with labels of being “posh,” “traditional,” and “outdated.”
Find out more in Creative Boom.
McDonald’s launches ‘Order Like Stormzy’ campaign
As part of a new campaign created by Leo Burnett UK and Red Consultancy, McDonald’s has opened a high-profile partnership with British music legend Stormzy, urging fans to “Order like Stormzy.”
Stormzy’s signature McDonald’s order, which consists of nine McNuggets, fries, Sprite, an Oreo McFlurry, and BBQ sauce, is the centrepiece of the promotion, giving fans a taste of his favourite meal.
Find out more in Creative Boom.
Sienna Martz unveils arts installation
As part of the ‘Of Wonders, Wild and New’ exhibition, which was inspired by Alice in Wonderland, a bright portal of colour and texture has blossomed within the Royal Botanical Gardens. With A Portal Blooms in the Cradle of Night, an immersive artwork that encourages sustainability and allows visitors to enter a realm where reality and magic collide, fibre artist Sienna Martz has realised her goal.
Find out more in Creative Boom.
Why are so many brands ditching their logo?
The recent See You in the Morning ad by Kellogg has generated a lot of discussion about whether it was a brilliant idea or a brand disaster. It’s the former for me. It radiates confidence by reducing the brand promise to its most basic components: its recognisable script wordmark and a catchphrase that dominates the morning.
Find out more in Creative Bloq
Why brand audits are important
As a designer or agency, conducting a brand audit is common procedure when you take on a new client. This has nothing to do with accounting, despite the name. It’s ideal to think of it as a brand “health check,” which helps you and the client understand the brand’s present position, perception, and areas for improvement.
Find out more in Creative Boom.
Trainline’s ‘Bums on Board’ campaign encourages Brits to take the train
Bums on Board, the newest campaign from Trainline’s sustainability program I Came by Train, is a humorous yet effective effort to get more British citizens to take the train instead of driving at least one trip.
Bums on Board is attempting to demonstrate that combating climate change can be as easy as sitting down, with comedian and actor Asim Chaudhry providing his voice to the campaign’s humorous call to action.
Find out more in Creative Boom.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.