Here is our round up of the news stories and industry articles that caught our eye during October 2024.
“Splintered societies” to “nouveau nihilism”: Research finds global trends for brands
Ipsos’s annual poll of 50,000 individuals in 50 different markets lists the fractured nature of globalisation, the significance of nostagia, and Gen Z’s focus in living for today as areas for companies to keep an eye on.
Find out more in Marketing Week.
Beyoncé and Levi’s recreate the iconic Laundrette commercial
The brand’s latest ad pays homage to the Nick Kamen commercial from 1985. It’s doubtful that Beyoncé or Levi’s, which is referenced in the song “Levi’s Jeans,” imagined they would be partnering on a brand six months after the release of her country album Cowboy Carter earlier this year.
Find out more in Creative Review.
Amazon’s Prime Video ad tier reaches 19 million people in the UK each month
One year after Amazon revealed it was adding advertisements to the streaming service, Prime Video’s ad-supported tier currently averages 19 million monthly users in the UK.
The statistic indicates the typical monthly number of users who might view an advertisement on the platform. Amazon has never before disclosed to the public the number of consumers its advertisements reach.
Find out more in Marketing Week.
How to set oneself apart in a crowded market as a creative
Making an impression is more important than ever in the creative profession today. Since many designers, artists, and other creatives are currently struggling, let’s face it.
Even for those who have been in business for decades, it might be difficult to earn enough commissions to cover expenses in the face of a slowing economy, declining client budgets, heightened competition, and the impending threat of artificial intelligence.
Find out more in Creative Boom.
Lloyds introduces a new advertising campaign and a redesign
Under the direction of Wolff Olins and working with the bank’s internal staff, the British bank Lloyds has released a freshly revamped app that integrates its enhanced brand identity.
The app upgrade is the first product to utilise the new identification system, even though it has been in place for a few months.
Find out more in Creative Review.
How to choose the ideal music for the visual identity of your brand
Your brand’s identity is no longer limited to visual components alone in the dynamic realm of digital content development. In 2024, creating a unified and memorable brand presence now heavily relies on the audio experience.
Find out more in Creative Boom.
Introducing SOOT, a visual-first filing system that creates order out of chaos
SOOT organises design files into a visual map based on colours, textures, and even visual moods, as opposed to names or dates.
Find out more in It’s Nice That.
How&How’s rebellious identity for a divinely delectable brand is Punk Not Junk
You would be appalled (though probably not too surprised) to learn that a lot of sugar, E-numbers, animal gelatine, palm oil, and occasionally even talcum powder are among the contents in many children’s treats. If only there was a way to help sweet-toothed kids without feeling guilty.
The newest hero of How&How’s branding efforts is Wild Thingz (formerly Just Wholefoods). With a focus on its goal—to develop a candy brand that kids would love and parents wouldn’t feel guilty about—it presented its new appearance today.
Find out more in Creative Boom.
This artist’s fluid pixel art animations had me spellbound
The unique animations of YUDHO are difficult to explain. He creates drawings by hand using tiny strokes, drawing inspiration from the long history of pixel art. He then animates the compositions to produce images that appear to include streams of streaming particles of substance.
Find out more in Creative Bloq.
50 typefaces that designers will like in 2025
It’s funny how typography keeps changing every year despite being primarily founded on timeless, fundamental concepts. Most significantly, some of the top font foundries are always creating new types and bringing well-loved oldies back to life.
Find out more in Creative Boom.
In Stockholm, The Great Exhibition opens the only office roller coaster in the world
The Frontal Lobe, the only indoor office roller coaster in the world, has been unveiled by The Great Exhibition, a recently renamed creative company in Stockholm.
The track, which is 60 meters long, weaves through the company’s bright Liljeholmen workstation, passing past the kitchen and storage rooms, producing an unexpected encounter that is meant to leave a lasting impression.
Find out more in Creative Boom.
Gen Z is featured in Channel 4’s graphic new ad just in time for Halloween
The in-house agency of Channel 4, 4Creative, is preparing a gory feast to promote Generation Z, a darkly humorous horror series by Ben Wheatley, just when you thought Halloween couldn’t get any spookier.
The drama, which is set in the made-up, dead-end hamlet of Dambury, rewrites the classic zombie apocalypse such that only the Boomers, not the young, become the flesh-hungry zombies.
Find out more in Creative Boom.
About DWH
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.