Here is our round up of the news stories and industry articles that caught our eye during November 2023.
Christmas ad effectiveness
In the 2023 Christmas ad effectiveness rankings, Aldi is in the lead thanks to the comeback of “Kevin the Carrot,” which gives the company the highest possible score.
Even though November is just getting started, the Christmas advertising season is well underway. Numerous stores and companies, such as Asda, Aldi, and M&S, have already unveiled their holiday merchandise for the next year.
Read the article in Marketing Week.
Royal Mail reveals its set of five Christmas stamps
The five Christmas 2023 stamps that Royal Mail has released pay homage to “old carol books” with illustrations by Tom Duxbury and designs by Steers McGillan Eves.
His Majesty King Charles III’s silhouette is included on the stamps for the first time, and each design is required to include the nativity and lyrics from five popular Christmas carols. Royal Mail pre-selected the five carols, which are O Holy Night, O Little Town of Bethlehem, Silent Night, Away in a Manger, and We Three Kings.
Read the article in Design Week.
Why Adobe is the new primary sponsor of the Women’s FA Cup
The FA has announced that it would sponsor the Adobe Women’s FA Cup through at least 2026, making Adobe the latest company to take advantage of the potential in women’s sport.
After replacing Vitality as the major sponsor for three years, until July 2026, Adobe will be the next sponsor of the Women’s FA Cup.
Read the article in Marketing Week.
The underfunding of design education in state schools is the focus of the Creative Industry Alliance
The Creative Industry Alliance wants the government to take into account the consequences of underfunding art and design education in state schools, emphasising the harm it does to our cultural identity, diversity, and economy.
Read the article in Design Week.
Talent 2023
The annual showcase of new talent entering the creative industries.
Read the feature in Creative Review.
Consumer confidence stages end-of-year rally
According to GfK’s most recent Consumer Confidence Index, consumer confidence has grown again after plunging to an all-time low last month, although it is still firmly in negative territory.
This is in response to the government’s Autumn Statement, which this week detailed a number of initiatives aimed at putting the economy “back on track.” With effect from January 6, 2024, Chancellor Jeremy Hunt announced a larger than anticipated reduction to the primary rate of employee national insurance contributions from 12% to 10%. In April, universal credit will grow by 6.7%, and state pensions will increase by 8.5% as well.
Read the article in Marketing Week.
F37’s new collaborative typeface collection
This month marks the collective debut of F37 Foundry’s new typeface collection, an award-winning font foundry located in Manchester. It’s unlike anything you’ve ever seen, with designs from both established artists and up-and-coming talent.
F37 X is a new offering from F37 Foundry that emphasises teamwork and has typefaces created by people who don’t usually develop them. F37 X is led by the work of well-known studios and designers, like Anthony Burrill, Nomad Studio, and the late Milton Glaser. It also includes designs created by creative individuals who had excellent ideas but were unable to bring them to life as functional fonts.
Read the article in Creative Boom.
Musicians, Machines, and the AI powered future of sound
An AI and a human collaborated to create music at the Stockholm University of the Arts in November of last year. David Dolan, a musician, started the concert by playing a grand piano into a microphone. Oded Ben-Tal, a researcher at Kingston University and composer, created and oversaw a computer system that “listened” to the composition while he performed, gathering information on pitch, rhythm, and timbre.
Read the article in WIRED.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.