Here is our round up of the news stories and industry articles that caught our eye during January 2023.
The top 10 marketing moments of 2022
From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
Read the article in Marketing Week.
Trends of the year 2022
Creative Review looks back on the trends of 2022 in the worlds of design, advertising, photography, music and more.
Read the article in Creative Review.
Brewdog gold can ‘£500,000 mistake’
James Watt, the CEO and founder of BrewDog, has accepted full responsibility for many “misleading” social media posts in which he erroneously stated that customers could win a solid gold can, saying the blunder has personally cost him £470,000.
The brewery’s most recent apology mentions a contest it held between late 2020 and early 2021 in which participants could win gold cans and £15,000 worth of BrewDog stock.
Read the article in Marketing Week.
The 2022 record covers with the best artwork
The winning submission for this year is a hyperreal painting that aims to capture both restrained yearning and “the promise of soaring emancipation.”
The Ants From Up There record by UK rock band Black Country, New Road, which included a hyperreal picture by artist Simon Monk, has been named the Best Art Vinyl Award 2022 winner.
Read the article in Design Week.
Media spend returned to growth in Q4 2022
According to the most recent IPA Bellwether survey, amid high levels of pessimism, as marketers prepare for a recessionary 2023, UK marketing budgets grew in the final three months of 2022.
In the fourth quarter of 2022, a negligible net balance of 2.2% of businesses raised their overall marketing expenditures. Twenty-two percent (20.2%) of the 300 marketers polled said they had increased their marketing budgets, while eighteen percent had decreased them.
Read the article in Marketing Week.
Improved hiring intentions despite economic conditions
Despite bleak economic forecasts for the UK this year, hiring plans among brands improved in the last quarter of 2022, with over a quarter anticipating expanding their employment in the following three months.
Only slightly more than one in ten (13.6%) marketers (IPA Bellwether research collected specifically for Marketing Week) anticipate that overall employment at their companies will decline in the next three months. This indicates that a net balance of 14.1% expects a rise in headcount.
Read the article in Marketing Week.
Designing for old age
Ahead of the debut of a new exhibition exploring design to improve later life, Josephine Chanter, director of audiences at the Design Museum, laments that “the needs of older audiences are all too often overlooked by companies and designers,” despite Census 2021 results showing that 18.6% of the UK population was 65 years of age or older.
The Design Age Institute and its collaborators are now working on 10 new designs that will be included in the exhibition Designing for our Future Selves, which will debut at the museum on February 24. These designs focus on topics such as houses, health, and employment.
Read the article in Design Week.
London’s newest bid for a landmark is an electrical substation in Brent Cross
A design for an energy facility in Brent Cross Town was created by London-based artist Lakwena Maciver in her upbeat style.
It towers over the Angel of the North at a height of 21 metres, and its length is 52 metres. Unusually, an electrical substation in Brent Cross Town, a regeneration project in the city’s north, is the latest contender for a landmark designation in London.
It’s possible that the London-based artist Lakwena and the architectural firm If Do were commissioned to turn the substation into an “artwork” since they are aware that they don’t generally add sex to the skyline.
Read the article in Creative Review.
Fedrigoni has released the latest edition of its annual calendar project
The project’s contributors, who came from a variety of artistic fields, were invited to describe their conception of love, including romantic connections, heartbreak, and platonic love. Sales of the calendar this year will suitably help the British Heart Foundation in keeping with the love theme.
Read the article in Creative Bloom.
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Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.