Here is our round up of the news stories and industry articles that caught our eye during august 2022.

Marketing bodies welcome delay of Google’s third-party cookie ban.

Organizations representing the marketing sector applaud Google for delaying the blocking of third-party cookies until at least the second half of 2024 and urge advertisers to “use this time wisely.”

Since the ban was first announced in 2020, Google has postponed it twice. It was first postponed to late 2023 in June of last year from when it was originally scheduled to go into force in January of this year.

Read the article in Marketing Week.

HP leans into the hybrid working debate

One of the more unexpected results of the Covid-19 pandemic is the change in office working for many, and the debates that have accompanied this change.

A tongue-in-cheek campaign shows the joys of flexible life compared to office based working.

Read the article in Creative Review.

V&A has announced its programme for the London Design Festival

The V&A has unveiled its schedule for the 20th London Design Festival (LDF), which includes a live glassblowing workshop and a 3D-printed sculpture constructed from marine plastic trash.

The V&A will serve as the festival’s official hub for the 13th consecutive year and house eleven exhibits and installations made by designers around the globe. Each piece will reflect the concept of “transformation” and was specially commissioned for LDF.

Read the article in Design Week.

William Hill preps for winter World Cup

With a new campaign aimed at generating enthusiasm before the World Cup in November, the bookmaker hopes to build upon its “solid roots.”

With a new corporate logo and a 360-degree campaign that celebrated sports fans’ “coming together” post-Covid, last year was William Hill’s “largest” year yet for marketing.

Read the article in Marketing Week.

Tabasco unveils a spicy new visual identity

The history of Tabasco sauce by McIlhenny Company is illustrious. Edmund McIlhenny established the company in 1868 on Avery Island in Louisiana, where he also created the original red hot pepper sauce recipe.

The business is still run and owned by a family on Avery Island. The crew aboard NASA’s space shuttles and Queen Elizabeth are just two of its many admirers.

Read the article in Creative Review.

British Gas’s brand health worsens as profits swell

Although British Gas’ parent firm Centrica announced a five-fold increase in operating earnings last month, new data shows that the brand’s health is actually declining over time as customers struggle with the escalating energy crisis.

British Gas’s index score among its own customers, which is a gauge of overall brand health, fell 16 points between January 1 and August 1 of this year, from a score of 17.9 to 1.9, according to YouGov’s BrandIndex tool.

Read the article in Marketing Week.

‘Path of least resistance’: How consumer spending behaviour is adapting to inflation

According to research that Kantar provided exclusively with Marketing Week, while 47% of consumers have reduced or anticipate to reduce their overall spending as a result of inflation this year, shoppers are also determined to prevent any significant changes to their present lifestyles.

According to Kantar, consumers will really accept 75% of price hikes for groceries or clothing rather than forego the item completely.

Read the article in Marketing Week.

V&A East seeks consultancy to design its brand identity

The design of The V&A East’s brand identity is the subject of a tender that will cost between £50,000 and £100,000 to complete.

The chosen design firm will be tasked with creating tangible and digital brand touchpoints for both V&A East locations, the V&A East Museum and the V&A East Storehouse, which will open at Here East in 2024. (opening on the Stratford Waterfront in 2025). The brand rules for both visual and non-visual media are included.

Read the article in Design Week.

Deliveroo pulls back on marketing spend as inflation softens demand

Deliveroo pulled back on marketing spend over the second quarter of 2022, as the impact the cost of living crisis is having on consumer spending became more apparent.

According to the online food delivery company, growth slowed sequentially in the second quarter compared to the first, with gross transaction value (GTV) growth in constant currency terms down from 12% in Q1 to 2% in Q2. GTV reached £3.6bn for the first half.

Read the article in Marketing Week.

Is it time for “a revolution” in packaging symbols?

It is quite evident that when it comes to recycling, we are experiencing a communication crisis. Customers are left in the dark by current systems, trying to make sense of confusing word, picture, and colour combinations. People simply aren’t aware of what can be recycled or how to properly dispose of packaging.

The laws differ in every county and every region. There are variously coloured trash cans, and while some recyclers accept mixed rubbish, others only accept specific items. Additionally, if you are one of the fortunate ones to have access to this facility in your community, you might need to travel to particular supermarkets or stores to recycle a particular sort of packaging.

Read the article in Design Week.

To Have & To Hold collects the best paper bag designs of the last century

This rare collection of paper bags, gathered by Tim Sumner and released as a zine, is exquisitely straightforward and simply stunning. It provides a glimpse into design fads from bygone times.

Designer Tim Sumner was introduced to the UCLan Ephemeral Archive by his professor Andy Bainbridge about ten years ago when he was wrapping up his studies at the University of Central Lancashire. The archive rescues and preserves often transient items including posters, pamphlets, and packaging.

Read the article in Design Week.