Here is our round up of the news stories and industry articles that caught our eye during June 2022.

B2B marketers in the UK are ‘cautiously optimistic’ about the future of creativity.

While data shows that B2B marketers still lack creative confidence and are concerned about hiring talent, a “paradigm shift” is motivating the business to improve its narrative skills.

When it comes to their firms’ capacity to generate innovative advertising, B2B marketers in the UK have the lowest confidence.

According to recent data from LinkedIn, 59 percent of B2B marketing leaders in the UK feel that creative confidence is rising, the lowest percentage among the 13 nations studied. The percentage is 82 percent on average over the world.

Read the article in Marketing Week.

Tropic Skincare’s new typeface is designed for dyslexic readers

Tropic Skincare has updated its logo to include a new dyslexic-reader-friendly typeface after learning that customers were having trouble reading its website and messaging.

Lewis Moberly, who has worked with the company for a long time, was entrusted with creating a new typeface without dramatically altering the brand’s identity. “We were given the challenge of giving Tropic their own custom typeface that would be far more accessible to dyslexic readers,” explains the studio’s creative director Emily Fox.

Read the article in Design Week.

What role should photographers play at protests?

Jeremy Jeffs has spent years photographing a wide range of protests and feels that photographers are essential in recording the changing status of democracy and keeping authority accountable.

You pick the movement, and photographer Jeremy Jeffs has probably shot one of its protests. Pro-Brexit, anti-Brexit, Black Lives Matter (BLM), climate change, anti-vax — you name it, and Jeremy Jeffs has probably photographed one of its rallies. “I’d started during Brexit, and shot a piece centred solely in Parliament Square simply looking at the identity of a large diversity of various demonstrations happening.”

Read the article in Creative Review.

North England and Wales have the fastest-growing design economies

According to a recent analysis, Wales and the north east and north west of England were among the UK’s fastest expanding economic areas for the design sector over the previous decade.

The findings were published by the Design Economy, a study initiative run by the Design Council that looks into the value of design in the UK.

Read the article in Design Week.

Exploring the work of ‘secret photographer’ Vivian

A new exhibition in Milton Keynes looks at the legacy of a pioneering 20th century street photographer from New York and Chicago, whose large collection of photos went unnoticed for the most of her life.

Read the article in Creative Review.

Royal Mail to commemorate 50 years of UK Pride

The eight colourful stamps, which go on sale on July 1, will commemorate the 50th anniversary of the UK’s first Pride rally, which is well known for taking place in 1972 from London’s Trafalgar Square to Hyde Park. For the occasion, Royal Mail hired NB Studio, who then art-directed gay British artist Sofie Birkin to use her vivid drawings to capture the theme of “A March Through Time.” Then, London-based animation studio Animade brought the series to life.

The purpose of the project was to honour each decade of Pride, from the protest meetings that took place fifty years ago to the current day when it is viewed as a significant event.

Read the article in Creative Boom.

Robinsons and Wimbledon end 86 year partnership

One of the longest-running sports sponsorship agreements has come to an end with Robinsons and Wimbledon calling it quits after over 90 years of working together.

The 86-year-old association between the tennis competition and the brand owned by Britvic was officially ended today. Since the 1930s, the squash has been almost exclusively associated with Wimbledon.

Read the article in Marketing Week.

Norwich City’s rebrand pays homage to the region’s history of weaving

According to the studio’s chief creative director Rich Rhodes, the redesign was motivated by the plot of The Strangers. The Strangers, a group of Dutch immigrants, came in Norwich in the sixteenth century. The arrival also brought the equipment and know-how necessary to solidify the city’s position as a leader in the textile sector.

Canaries that the Strangers brought would sing to them while they worked, creating an enduring bond between the birds and the city. Breeding canaries became a well-liked hobby, and Norwich City FC finally adopted the moniker “The Canaries” in the early 1900s.

Read the article in Design Week.