Here is our round up of the news stories and industry articles that caught our eye during January 2022.
Trends of the year 2021
The second year of the pandemic brought about yet more uncertainty, but there was also plenty of innovation, humour and hope. Here we look back at the creative trends over the past 12 months.
Read the article in Creative Review.
Design in 2022 – what will graphic design look like?
As part of our series of design in 2022, Frank William Miller Jr., design director at Matter Unlimited, offers his take on what might happen in graphics over the next year.
Read the article in Design Week.
Saga rebrands to focus on “experience rather than age”
Design studio SomeOne has crafted a new identity for the brand, which aims to “embrace a positive view of life over 50”.
London-based studio SomeOne has rebranded over 50s company Saga, hoping to showcase a “more positive side of getting older”.
Saga was founded in 1951 and provides insurance, travel and financial services for those aged 50 and over.
Read the article in Design Week.
Next’s digital focus pays off as online sales surge
Online sales surged over the Christmas period following Next’s decision last year to ramp up its digital marketing spend, with full price sales continuing to grow.
Capitalising on its decision to double down on digital marketing, Next saw full price sales rise 20% in the eight weeks to Christmas, a full £70m ahead of previous guidance.
Read the report in Marketing Week.
What the Beatles can teach us about creative process
The epic Disney+ series The Beatles: Get Back shows the sprawling, messy process of creativity.
What does creativity look like? Not the art, the creative product, the noun, but the verb, the making of, the process. How do you capture it? Describe the mysterious magic of it? Have you ever wondered? Look no further than the eight-hour Disney+ miniseries The Beatles: Get Back.
Read the article in Creative Review.
Design in 2022 – what will packaging design look like?
As part of our series looking at design in 2022, Studio Minerva managing and creative directors Coral Briggs and Daniela Nunzi Mihranian look at what will happen in packaging design in the next 12 months.
It goes without saying that sustainability will continue to be a key focus for the packaging industry in 2022 – it is a constant area of education that will continue to drive innovation.
Read the article in Design Week.
Starling Bank: Facebook boycott has caused ‘no noticeable decline’ in marketing performance
Starling Bank stopped advertising on Facebook and Instagram in December to “protect” its customers, and said last week it would not reverse the decision until Meta cracks down on financial fraudsters using its platforms.
Pulling paid advertising spend from Facebook and Instagram has had no significant impact on Starling Bank’s traffic, engagement or awareness levels, according to the digital bank’s brand director.
Read the article in Marketing Week.
Visa unveils new brand identity system following logo reveal
International design studio Mucho is behind the work, which aims to ready the company for a cashless future.
Global payments company Visa has revealed a new brand identity system, following the unveiling of a new wordmark last year.
Read the article in Design Week.
How Iceland’s creative approach boosted tourism
While other countries lean into their beautiful landscapes, Iceland’s unconventional approach to promoting tourism taps into the national wit and character. We uncover how and why it works.
In July 2020, as the world dealt with the seemingly unending frustration of Covid, Business Iceland invited people everywhere to scream it out.
Read the article in Creative Review.
Marketing’s ROI returns to 2005 levels, study shows
A new report by econometrics firm Magic Numbers suggests the evolution in online advertising is a driving factor behind the increase in marketing’s average return on investment.
Marketing effectiveness has been on the rise over the past five years and has now exceeded its last recorded peak in 2005, new research shows.
Read the article in Marketing Week.
Confidence takes a knock as consumers brace for cost of living squeeze
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
While the easing of Covid restrictions has come as a welcome relief, consumers are still not feeling confident about money as fears over surging inflation, rocketing fuel bills and the prospect of interest rate rises take hold.
Read the article in Marketing Week.
M&M’s unveils identity redesign for an “inclusive” future
The updated identity for M&M’s, centring on the logo’s ampersand, also features the brand’s first custom typeface.
M&M’s has revealed a global redesign in an attempt to create a “world where everyone feels they belong”.
Read the article in Design Week.
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.