Here is our round up of the news stories and industry articles that caught our eye during November.

Facebook rebrands to Meta as virtual worlds become ‘new North Star’

Admitting the previous brand name was too “tightly linked” to one product, CEO Mark Zuckerberg wants his business to become “metaverse first, not Facebook first” in a bid to graduate from social media to virtual worlds.

Facebook is rebranding its corporate identity to Meta in a bid to become a “social technology company” focused on developing virtual worlds, otherwise known as the metaverse.

While the holding company name will change to Meta, effective immediately, the Facebook platform, Instagram, WhatsApp and Messenger will retain their brand names. CEO Mark Zuckerberg explained that the business will report on two different segments – one for its family of apps and one for its work on future platforms – and to aid this shift a new corporate brand was needed.

Read the article in Marketing Week.

Government launches consultation on copyright and AI legislation

The consultation is seeking evidence and views on the extent to which patents and copyright should protect inventions and creative works made by AI.

The government has today launched a consultation on how the copyright and patent system should deal with Artificial Intelligence (AI).

AI as a technology is already well-entrenched in everyday life. It is a powerful tool for scientists, entrepreneurs and artists alike, and allows for new inventions and creative work.

Read the article in Design Week.

Lidl takes Christmas into the future to prove it will always be ‘Lidl on Price’

The festive campaign sits within the supermarket’s ‘Big On’ creative framework, which aims to make Lidl as famous for quality as it is for price.

Lidl is doubling down on its promise to provide quality food at low prices this Christmas, as its 2021 campaign imagines what a Christmas of the future might look like.

Promising to be ‘Big on quality and always little on price’, the ad restarts with the same group at the Christmas table, but this time set in a future time when turkeys are carved by lasers and some family members have moved to the Moon.

Read the article in Marketing Week.

Tesco won’t let anything stop its customers from enjoying Christmas this year

The supermarket’s festive ad is inspired by research revealing the British public’s determination to have a good time this Christmas “no matter what”, following last year’s cancellation.

Launching today (13 November), the TV ad is backed by the Queen track ‘Don’t stop me now’ and follows a woman determined to celebrate Christmas with her family – no matter what obstructions hinder her progress. She is offered ‘a little help’ by a Tesco worker and overcomes all the hurdles on her route.

Read the article in Marketing Week.

Design for Planet: using storytelling to reframe the climate crisis

By shifting the focus towards storytelling, designers can reposition their own work and thereby effect change in consumers.

On day one of the Design Council’s Design for Planet festival the message was clear: humans need to resoundingly change their behaviour patterns if we want to save the fortunes of the planet – and ourselves.

Designers, several of the speakers explained, can and should be at the forefront of that behavioural change: as the developers, curators and tastemakers for huge portions of society they are uniquely positioned to do so. But to effect change in others, Finn Harries says designers need to consider their own thinking too.

Read the article in Design Week.

How brands can stand out on the digital shelf

The boom in ecommerce brought about by the pandemic means standing out on the digital shelf is a priority for brands large and small, but does the battle start offline?

The rapid growth in ecommerce over the last two years has opened up new vistas for brands as they have refocused to cater to consumer realities.

According to NielsenIQ figures from earlier this year, FMCG ecommerce sales in the UK had increased tenfold since the beginning of the pandemic. Online sales were growing 11 times faster than offline sales, a trend accelerating in virtually all European markets.

Read the article in Marketing Week.