Here is our round up of the news stories and industry articles that caught our eye during September.
Ritson’s top 10 quotes from marketers who aren’t ‘dead white men’
Mark Ritson says he was “torn” after giving a talk outlining his 10 greatest marketing heroes of the past 150 years. Why? Because “perhaps inevitably and certainly unfortunately” the list was dominated by dead white men.
While he didn’t want to deny these great marketers or ignore the contribution they have made to the industry, he was also conscious they didn’t accurately reflect marketing as it is today.
“I faced a bit of a quandary with my heroes talk because while the historical list was male and white, the current army of marketers is much, much more diverse,” he says.
Read the full article in Marketing Week.
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New Turner Classic Movies channel brand explores differing film tastes
New York-based design studio Sibling Rivalry has developed a new visual identity for US-television channel Turner Classic Movies, which seeks to interrogate differing film tastes.
Launched in the 1990s, Turner Classic Movies is a film-oriented television network operated by WarnerMedia. It has a reputation for showing a wide variety of films, and this was the focus of the new brand.
Read the full article in Design Week.
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GDPR: How brands could benefit from ‘common-sense reforms’
The UK government’s proposals for data law reform could have positive implications for the use of cookies, clarity around legitimate interest and improving public trust in advertising.
After announcing its intentions for reform last week, the government has launched a consultation on its proposed changes to UK data regulations and privacy laws, which industry trade bodies believe could be beneficial for advertisers.
Read the full article in Marketing Week.
Interabang unveils stamp collection dedicated to Batman
The 12-stamp collection features the heroes and villains of the popular comic book series, and a supplementary mini sheet depicts the Justice League.
Interabang has unveiled a 12-stamp collection for Royal Mail which is dedicated to the heroes and villains of the Batman comic book series.
Read the full article in Design Week.
New campaign from charity Frontline19 highlights PTSD in frontline workers
An emotive film and print campaign aims to emphasise the long term effects that the pandemic has had on key workers, and how the public can show their support.
There have been many, many statistics thrown at the public during the pandemic. Yet while these numbers serve a useful purpose, one downside of so many stats is the risk that they become meaningless along the way.
Read the full article in Creative Review.
Inside Boots’ mission to create a ‘world class media agency’
The high street retailer is introducing an advertising offering for brands, spanning campaign planning, creative development and measurement, a move CMO Pete Markey describes as “central” to the Boots marketing strategy.
Boots says it wants to offer brands a “world class” media agency experience through the launch of its full-service advertising offer, Boots Media Group.
Read the full article in Marketing Week.
Parliamentary committee calls for creative industries “freelance commissioner”
A recommendation to improve equity is one of several set out in a new report from the All-Party Parliamentary Group for Creative Diversity.
The government should appoint a freelance commissioner if it is serious about promoting and supporting diversity in the creative industries, according to a new report.
Read the full article in Design Week.
Is there room for ethics in design?
The devil on the ad industry’s shoulder might still say that fast fashion and oil companies aren’t so bad, but some design studios are taking an ethical stand. But can ‘good’ clients and big business can ever live in harmony?
In 2008, when Tom Tapper co-founded his agency Nice and Serious, he and his partner Ben Meaker had a simple method for judging which clients were OK to work with – they’d simply ask themselves if they’d be embarrassed telling their friends about it in the pub.
Read the full article in Creative Review.
B&Q’s latest ad uses stop motion storytelling to show the benefits of DIY
The ad is the latest work from Uncommon for B&Q’s Build A Life campaign yet strikes a different tone to previous work in the series, which has featured bold posters and an ad showing footage of real people doing DIY on their homes. Titled Later Means Never, this spot, by contrast, takes more of a storytelling approach.
Read the full article and watch the ad in Creative Review.
Consumer confidence dips as ‘cost-of-living crisis’ looms
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.
Read the full article in Marketing Week.
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.