Here is our round up of the news stories and industry articles that caught our eye during August.

Oatly, Arsenal, Christmas ads: Everything that matters this morning

Marketing Week start every week with some interesting bite sized news stories. What caught our eye in this one is Arsenal launching a rewards scheme. As football fans and Aston Villa season ticket holders we were amazed they didn’t have one already.

Oh yeah, and the ‘C’ word at the beginning of August….

Read the full article in Marketing Week.

Pentagram redesigns Sight and Sound film magazine “for our times”

‘Pentagram partner Marina Willer has redesigned Sight and Sound in an attempt to combine the magazine’s heritage with a digital outlook.

The new look is accompanied by a reworking of the title’s editorial content, such as a special archive section which explores features from the magazine’s 90-year history.

Sight and Sound was established in 1932 and is one of the UK’s oldest film publications. It is published by the British Film Institute (BFI).’

Read the full article in Design Week.

Streaming, programmatic, misinformation: 5 interesting stats to start your week

We found the stats around TV and streaming consumption really interesting:

‘Covid-19 restrictions brought about a surge in TV and streaming consumption, rising by 47 minutes to 5 hours 40 minutes per person per day in 2020, an increase of 16%.

The Media Nations Report by Ofcom finds viewership of subscription video-on-demand (SVoD) services such as Netflix and Amazon Prime Video almost doubled in 2020, to an estimated 1 hour 5 minutes per person per day.’

Check out the full piece in Marketing Week.

BrewDog’s new marketing boss launches first campaign following ‘Punks with Purpose’ scandal

‘BrewDog has unveiled a campaign to showcase its inclusivity and sustainability credentials as it looks to move on from the accusations of its “toxic” work culture

The ‘Beer For All’ campaign launched on 7 August with a TV advert taking centre stage. It shows people from all walks of life, with a voiceover suggesting “meat-eaters”, “tall people”, “fake listeners”, “shoplifters”, and even the “guy who almost certainly owns a snake” all drink BrewDog.’

Read the full article in Marketing Week.

The Trouble with Packaging

‘To the casual observer, plastic packaging is no less of a problem now than it was a decade ago – despite years of grim warnings about landfill sites, climate change and ocean pollution. A huge number of our everyday products still come in plastic containers, many of them single use and produced using virgin plastic.

Each year, the Break Free From Plastic movement martials an army of volunteers across the world to collect and document hundreds of thousands of pieces of plastic waste, and create a tally of which brands are contributing the most to the problem. In 2020, the report featured a stable of household names including Coca-Cola, PepsiCo, Nestle, Unilever and Mondelez, to name the leading five.’

Interesting article in Creative Review.

How much is the Reebok brand worth after being offloaded by Adidas?

‘After 15 years under Adidas ownership, the sportswear giant is close to selling off the Reebok brand – but at a loss. While Adidas has followed Nike on an upward trajectory over the past decade and a half, Reebok has struggled to match their growth momentum.

Adidas bought the brand in 2006 for €3.1bn (£2.6bn) as part of its effort to take on Nike, but now looks likely to sell the brand for €2.1bn (£1.8bn) to Authentic Brands Group early next year.’

Read the full article in Marketing Week.

Turner Duckworth “thoughtfully contemporises” Campbell’s Soup

‘Turner Duckworth has redesigned Campbell’s Soup for the first time in 50 years, with the aim of endearing the brand to new audiences.

Founded in 1869 by Joseph A. Campbell, Campbell’s Soup has been a mainstay in kitchen cupboards for more than 150 years. It has also been an unexpected feature for popular culture, rising to fame as a muse for artist Andy Warhol.’

This is a super article in Design Week.