HERE IS OUR ROUND UP OF THE NEWS STORIES AND INDUSTRY ARTICLES THAT CAUGHT OUR EYE IN JUNE.
The 2021 design week graduate show guide
‘This year we’re expecting a mix of in person and online graduate shows as the country emerges from lockdown – here is our guide to what’s on offer.’
Design Week give the run down on the 2021 Design Week graduate show.
Full details on the Design Week website.
JKR rebrands Stonewall to usher in “a new era of bold activism and pride”
‘Jones Knowles Ritchie (JKR) has unveiled a new visual identity for Stonewall, which hopes to mark a new era of “bold activism” for the LGBTQ+ charity.
Named after the Stonewall riots in New York City’s Greenwich Village, the charity was established in the UK in 1989. It was founded by activists lobbying against Section 28, the famously anti-LGBTQ+ legislation which prohibited “the promotion of homosexuality”.
Today, the organisation focuses its efforts on the wide range of issues still facing the queer community.’
Full details on the Design Week website.
Marketing Week to reveal secrets of advertising effectiveness in new series
‘Marketing Week is partnering with the Advertising Association’s Trust Working Group and data company Kantar on a new regular series, which will unpick the secrets behind effective advertising.
Conducted by Kantar, ‘The Works’ study will test a selection of high-profile current ads with the public every month, to determine which are working best. Each month will focus on a different media channel in rotation, starting with television.
Marketing Week will then reveal the most effective campaign and explain why it has been so well received, to help marketers deliver stronger, more creative and more commercially effective work.’
Find out more on the Marketing Week website.
Design Ventura winning team develops flower seed cannon
‘The Design Museum has announced the winner of this year’s Design Ventura school challenge is a flower seed cannon.
Sow Beautiful has been thought up by students from Heckmondwike Grammar School in West Yorkshire.’
Find out more on the Design Week website.
Waitrose on why Covid has bridged the marketing generation gap
‘The pandemic has undoubtedly had a traumatic impact on business, but the positive effect on corporate culture should not be underestimated.
That is certainly the case at retailer Waitrose, where customer director Martin George has seen a dramatic flattening of the hierarchy, as boundaries have been broken down and colleagues have got to know each other better as individuals.
Speaking last week at the Festival of Marketing: Fast Forward, George pointed out the differences in corporate culture today to when he started his marketing career at Cadbury in the 1980s.’
Full story on the Marketing Week website.
James Dyson Foundation launches teacher’s guide to educate kids on air pollution
‘Engineering Solutions: Air Pollution is informed by the company’s work in the sector, and is intended to complement existing science, design and technology curriculums.
The James Dyson Foundation has developed a new education resource which aims to help children understand and combat air pollution.
Engineering Solutions: Air Pollution is a teacher’s guide, informed by the work Dyson already does in the sector – particularly with its Pure Cool purifying range of products.’
More via the Design Week website.
Stereotypes, stress, trust: 5 interesting stats to start your week
Marketing Week’s interesting stats to start your week is a regular must read but we thought the UK stress stat was interesting…..
‘Half (50%) of millennials and Gen Z in the UK feel anxious or stressed all or most of the time, with research stress levels among young people in the UK are higher than the global average.
Globally, 41% of millennials and 46% of Gen Z say they feel stressed or anxious all or most of the time.
Respondents state concerns over their long-term financial future (36% of millennials and 35% Gen Z), the welfare of their family (36% of millennials and 31% of Gen Z) and career prospects (33% of millennials and 36% of Gen Z), were highlighted as the leading causes of anxiety among those feeling stressed in the UK.’
Read more on the Marketing Week website.
More news
This was the June 2021 news. We have plenty more where this comes from – check out the rest of our insights.
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.