With lock down easing and furlough ending in October, the future is uncertain for many people. But it is also presenting many with the impetus and opportunity to start their own business. Today we are launching 3 special back to work packages.

The timing might not be of your own choosing but if you are planning on launching that business you’ve been thinking about for years, now might be the time to do it. We’ve had a lot of enquiries from people who’ve realised the workplace may not be as predictable as they thought. They’re thinking about starting their own business – either because they feel their job may disappear when furlough ends in October or as a side hustle to see if they can develop an additional income stream.

New business start-up

Whatever your reasons for launching your business, we’ve put together 3 exciting new business packages so you can see how easy and cost effective it is to get creative, web and marketing support for your new business.

These packages are for new business start-ups and are designed to get a business up and running. The costs are competitive so you can get a new logo, a new website plus marketing and content support.

Whatever package you choose, we always give plenty of free advice.  We’ve launched dozens of businesses and when we work with clients it’s a conversation.  We’ll give you plenty of advice along the way. We want you to be successful so you ask us for more support in the future. So, think of us as an additional part of the team.

What every new business must have

To launch and operate your new business you will need four basic things – a logo, a website, some content and marketing support. It’s important to start on a good foundation so the logo and website are the two most important things to get right first time. Here are some thoughts and considerations around each of these elements:

Logo

Often one of the most fun parts of starting your business is developing a new logo. It’s the first look at how your vision will become a reality. Colours and design are critical here to ensure your logo has ‘stand out’ in a crowded marketplace, uses engaging colours and is designed in such a way that it will be effective at any size.

Website

This is probably your most critical element when you start. Websites tend to evolve over time so it’s worth developing a good website that can grow with you. Many companies will develop a website that suits your business now but will not adapt to expansion and adding more content as your business expands. All our websites are scalable so more content, pages, blogs and plug ins (such as the ability to take payments) can be seamlessly integrated. This is the one area where you don’t want to be taking any shortcuts.

Content

Without a regular stream of new content your web ‘footprint’ will never grow. As part of this package we can provide two 750 word blogs a month. We can optimise and tag them correctly and make sure they have the right key words for people searching for your products or services. We can write on any topic and have written content ranging from health and beauty right through to global security.

Marketing

This is what will attract your customers and make sure existing customers are reminded that you’re around. Social media (Twitter, Facebook, Instagram, LinkedIn etc) and email marketing are the most useful and cost-effective methods for most small businesses. Social media is free to post content but you can also advertise your products and services to reach a wider or newer audience. The advantage of advertising on social media (compared to say placing a newspaper advert) is that you can really target down to the types of people you think are most interested in your products and measure exactly what response you get. This is important to gauge how effective your advert is and also to refine who the ad is targeted at to improve the cost per response (CPR).

Your business your way

We have 3 new business packages: Essential, Classic and Tailored.

Essential

£2,500
  • Logo Design
  • Website

Classic

£5,000
  • Logo Design
  • Brand Guidelines
  • Website
  • Social Media Marketing

Tailored

£10,000
  • Logo Design
  • Brand Guidelines
  • Website
  • Content Provision
  • Social Media Marketing

Each of these deliver all that you need to get started.  We can pick and mix across each of the packages to come up with the bundle that’s right for you. But you can see at a glance some of the costs involved.

Here’s a few more details about what is and isn’t included in the packages:

ESSENTIAL

LOGO DESIGN: x2 logo options
WEBSITE: Simple WordPress site up to 3 sections, up to 10 pages
IMAGES: 3 FREE from our image bank per month

CLASSIC

LOGO DESIGN: x3 logo options
BRAND GUIDELINES: Word, PPT, business card layout, simple Brand Guidelines
WEBSITE: Simple WordPress site up to 5 sections, up to 30 pages
SOCIAL MEDIA: Set up of Instagram, Twitter, FB, LinkedIn with full branding
IMAGES: 4 FREE from our image bank per month

TAILORED

LOGO DESIGN: x5 logo options
BRAND GUIDELINES: Word, PPT, business card layout, full Brand Guidelines
WEBSITE: WordPress site up to 10 sections, up to 100 pages
SEO: SEO audit, identification of key words to inform content, whole website tagged optimally
CONTENT PROVISION (12-MONTHS):
Two 750 word blogs per month, SEO'd, internal/external linking, added to site
SOCIAL MEDIA: Set up of Instagram, Twitter, FB, LinkedIn with full branding
IMAGES: 5 FREE from our image bank per month

OTHER SERVICES NOT INCLUDED ABOVE BUT CAN BE PROVIDED

WEB HOSTING:  £300 p.a.

EXTRA IMAGES: £2.50 per image when package used up

PREMIUM IMAGES: Any specialist image that is not available from our FREE image bank

MARKETING: Manage social media, engage audiences, 3 postings per week on each channel