It's Friday! And not just any Friday... it's St Patrick's Day! Time to kick back and get a pint of the black stuff. Which leads me to the subject of today's blog.
Guinness has released a new campaign based around the tagline ‘Let’s Get Together’. Artist McBess was commissioned by agency Iris to bring the idea to life. Check it out below:
McBess’ character design is instantly recognisable (you can check out more of his awesome work on his website) and his monochrome palette is a perfect fit with Guinness. For this campaign, McBess has drawn a host of figures enjoying the craic, alongside referencing some other familiar aspects of Guinness’s previous visual identity and communications work – from the toucan, to the surfers and ‘sapeurs’.
McBess’ work will feature anywhere that a pint of the black stuff can be purchased, as well as on new beer mats, T-shirts and displays. So for research purposes I’m off to the pub!
Have a great St Patrick’s Day weekend everyone!
David Huskison
David is the founder of DWH and is involved in all aspects of the design process from the initial creative concept through to final artwork stage. With over 20 years of experience working with agencies across the Midlands, his role is to provide significant creative injection into client projects. By personally delivering creative concepts, he ensures that client briefs are effectively executed and that the final project is delivered within budget.