If you think opticians you immediately think Specsavers, Boots or Vision Express in the UK. However a stunning piece of Swedish design caught my eye recently (see what I did there).
Design agency Snask has created a playful new identity for Norwegian eyewear company Kaibosh while still retaining the existing logo. The project encompasses a new brand identity, store fit out and a campaign launch. Snask developed a custom typeface and a series of bold icons that appear as recurring motifs throughout the brand.
Normally I would show a few pieces before going into a bit more detail and then give my opinion, but in this case I will just leave the work to speak for itself:
Why can’t my opticians as awesome as this?
David Huskison
David is the founder of DWH and is involved in all aspects of the design process from the initial creative concept through to final artwork stage. With over 20 years of experience working with agencies across the Midlands, his role is to provide significant creative injection into client projects. By personally delivering creative concepts, he ensures that client briefs are effectively executed and that the final project is delivered within budget.