If you think opticians you immediately think Specsavers, Boots or Vision Express in the UK. However a stunning piece of Swedish design caught my eye recently (see what I did there).

Design agency Snask has created a playful new identity for Norwegian eyewear company Kaibosh while still retaining the existing logo. The project encompasses a new brand identity, store fit out and a campaign launch. Snask developed a custom typeface and a series of bold icons that appear as recurring motifs throughout the brand.

Normally I would show a few pieces before going into a bit more detail and then give my opinion, but in this case I will just leave the work to speak for itself:

Why can’t my opticians as awesome as this?