Continuing the run up to Christmas comes the latest campaign by H&M. Hot off their successful #BustertheBoxer campaign for John Lewis, ad agency Adam & Eve/DDB are at it again, this time they've brought out the big guns with a cinematic short film with a style unique to director Wes Anderson and starring Adrien Brody as the train conductor. Check it out below:
The short film uses Wes Anderson’s signature devices (straight-on shots in framed compositions) particularly at the start when we’re introduced to the characters through their windows. It’s also packed with beautiful scenery and warm colours, while H&M’s clothing range is shown subtly throughout.
This short reminds me of the Academy Award winning ‘The Grand Budapest Hotel’ (one of Anderson’s best films) in it style and tone.
Ending with the uplifting John Lennon and Yoko Ono’s classic ‘Happy Christmas’, for me, this film is definitely a front-runner for the most memorable ad this Christmas.
David Huskison
David is the founder of DWH and is involved in all aspects of the design process from the initial creative concept through to final artwork stage. With over 20 years of experience working with agencies across the Midlands, his role is to provide significant creative injection into client projects. By personally delivering creative concepts, he ensures that client briefs are effectively executed and that the final project is delivered within budget.