It’s a rain drenched Monday morning. I've just got back from holiday and already I'm planning for my next one. Know the feeling? Well, here comes easyJet with a new TV ad to help encourage you. Themed around the notion of ‘Why not?’, their latest brand campaign encourages people to embrace all the possibilities that travel has to offer, because with prices still as low as £29.99, “Why not?”. Dinner in Barcelona? Why not? Trumpet festival in Budapest? Why not? Six hours in Amsterdam? Seriously, Why not?


The ad was created by creative agency VCCP and shot by critically acclaimed directors, CANADA. Check it out below:

When I first saw this I thought to myself ‘this is a bit weird and wacky for easyJet’… which is why I quite like it!

I must be in holiday mode still as this is a short blog for me… but as the campaign goes… Why not?

David Huskison

David is the founder of DWH and is involved in all aspects of the design process from the initial creative concept through to final artwork stage. With over 20 years of experience working with agencies across the Midlands, his role is to provide significant creative injection into client projects. By personally delivering creative concepts, he ensures that client briefs are effectively executed and that the final project is delivered within budget.

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