We have become used to seeing charming films from Pes. His previous campaign film for Honda was epic, but mainly in terms of its craft, telling the brand’s story through thousands of original drawings. Here he has gone large, creating a film that uses “long-exposure stop motion”, which combines animation and live action to achieve a “more artfully composed version of traditional time-lapse”.
The Honda trucks campaign was filmed on a huge film stage with a crew of over 100 people. Impressive stuff.
David Huskison
David is the founder of DWH and is involved in all aspects of the design process from the initial creative concept through to final artwork stage. With over 20 years of experience working with agencies across the Midlands, his role is to provide significant creative injection into client projects. By personally delivering creative concepts, he ensures that client briefs are effectively executed and that the final project is delivered within budget.