Established in 1985, PFW is the Label Industry’s most helpful supplier which strives to give customers, suppliers and staff an excellent experience all the time.

We were recommended to PFW by one of our agency clients. They were exhibiting at The Print Show at the International Centre in Telford. They required graphics for a 4m x 3m display area for their stand.

The brief was to create a jungle scene that would feature their existing tropical tree frog character whilst also featuring product shots and customer testimonials. The solution we designed utilised the frog character in a playful way to interact with the overall messaging. We then created a tropical jungle scene which integrating seamlessly with the existing look and feel of the PFW brand. Using large typography for the proposition statement and the website address allowed the staff to use the graphics as signposts for clear calls to action. We finished this off with a branded graphic wrap for the counter.

The graphics were designed in such a way to make them economical so that they can be repurposed for a smaller space in the future. This means the graphics can be used at a number of shows over a number of years