A few years ago, Nexus 3D identified the need for a strong and elegant space frame ceiling. They quickly realised, however, that the system that they invented could do so much more. They developed the system so that it could be configured as a platform, podium, tower or wall.
A New Brand
Nexus 3D asked us to create a brand for this new space frame product. The aim was to create a unique look that visualised the strength, design and versatility of the system.
We took inspiration from the product itself, using the spheres that the poles lock into as the main element of the logo. As well as tying the product into the brand, the logo also symbolises the meaning of ‘Nexus’ as the ‘central or focal point’. The gradient on the sphere was added to give a sense of 3D without the need to use an actual 3D symbol.
The resulting icon is flexible enough to be used in a variety of colours within multiple touch points, and has since been trademarked. Today, the system is used predominantly in retail displays, exhibition stands, and as an architectural feature in office spaces.
