Here is our round up of the news stories and industry articles that caught our eye during April 2025.
The Co-op’s revolutionary new food delivery brand
The method we obtain our things has changed significantly in the five years since the outbreak. For example, you may have observed that neighbourhood takeaway places are far less likely to leave flyers outside your door.
They will likely inform you they no longer take orders directly and refer you to an online delivery service if you find an old one in the back of a kitchen drawer and give them a ring. Even worse, given competition from so-called “ghost kitchens” that cater to these applications without the need of a physical shopfront, they may have just gone out of business.
Find out more in Creative Boom.
These are the 7 wildest perfume ads
Ads for perfumes are different. Advertising an aromatic product through a visual medium is very challenging, which might result in some odd results.
“Booze, car or perfume?” is a game that my loved ones and I like playing at the movies. One of the three must be guessed when a particularly abstract pre-movie advertisement starts. I’ve discovered a rather trustworthy heuristic: the more perplexing, alienating, and absurd the advertisement, the more likely it is to be a perfume advertisement.
Find out more in Creative Bloq.
Dropcity Launches with a provocative exhibition
When it comes to architecture, some of the most rigid and regulated spaces are also the least seen. Prisons, with their harsh geometries and repetitive routines, exist in a world apart – physically contained, socially distanced, and emotionally opaque.
Dropcity, Milan’s new urban centre for architecture and design, is changing that with a bold inaugural exhibition: Prison Times – Spatial Dynamics of Penal Environments. Running from 3 April to 31 May 2025 and spread across five of Dropcity’s repurposed railway tunnels, the exhibition spans over 1,000 square metres and offers an unflinching look at the carceral world.
Find out more in Creative Boom.
Pickleball’s not the only paddle game
Pickleball, a rapidly expanding paddle sport that combines aspects of ping-pong, badminton, and tennis, seems to be the talk of the town these days. However, it seems that Glasgow creative firm Pim-Pam still has a sweet place for table tennis.
The third installment of their exhibition series, TOPSP!N, which turns ping-pong paddles into sought-after pieces of art to promote community sport, will debut in April.
Find out more in Creative Boom.
Elon Musk and AI are the biggest risks for branding
I apologies for contributing to the constant headlines about Elon Musk and artificial intelligence, two topics that many people would likely like to see less of in the media. However, the story today supports a long-held suspicion: they may both be detrimental to branding.
According to a recent survey by the Global Risk Advisory Council, the two largest threats to brand reputation at the moment are misuse of AI and a connection to the CEO of Tesla.
Find out more in Creative Bloq.
Irreverent energy for Portsmouth Historic Dockyard
How can a 500-year-old shipwreck pique people’s interest? Or the mast of a vessel from the 19th century damaged by a cannonball? Leaning into a witty wordplay, you throw out the museum marketing manual and charge headlong into the turbulent waters of public opinion.
Portsmouth Historic Dockyard, which is home to one of the most important naval collections in the world, has a new campaign that showcases its crown jewels in a delightfully unconventional way. Consider it history, but not as you know it, from the HMS Warrior and HMS Victory to the Mary Rose.
Find out more in Creative Boom.
AI is coming for advertising
How may I be of assistance? Many people find that AI assistants’ default prompt to be comforting, but advertising professionals might not feel the same way.
For many years, the quintessential advertising man—played by Don Draper in the television series Mad Men—embodied innovation through human appeal, cultural awareness, and instinct. However, as data-driven, decision-making computers increasingly control creative processes, that image is changing—or rather, vanishing.
Find out more in Creative Boom.
About DWH
DWH is an award winning Coventry-based creative design agency offering a full range of services including:
Jonathon Bright
Jonathon is the DWH marketing guru and handles all marketing, copywriting and social media duties. With over 25 years experience working with clients and agencies across the globe, his role is to provide all things marketing from lead generation strategies right through to writing blogs and press articles. With two Marketing degrees and a successful track record of working with sole traders, SME’s & FTSE 100 companies his full mix experience can deliver results whatever the budget.